Te hononga i waenganui i a Olist me te e-commerce B2B he keu i waenga i te whaihua me te ora.

Ko te Pārenu he whenua e whakahīhī ana ki tōna auahatanga me te manawaroa, engari, i te wa e pā ana ki te whaihua, kāore anō he ara poto ki te haere. E noho ana ngā kamupene i ngā rahi katoa e whakapaua ana i te hiko e rua i ngā mahi ka taea te hanga i runga i te pūnaha, ina koa i te rāngai whaihanga, i reira ko te meneti katoa e ngaro ana i ngā whakahaere ringa e tohu ana he mirioni e pau ana. Ko te whakakotahi i te papa e pēnei ana i a Olist me e-commerce B2B, kāore ia e noho hei whakapaipai, hei ahua pātea; ko ia te rāranga e wehe ana i te whakahaere ngāwari i te whakahaere taumaha, ā, ki te mutunga iho, ko te ora o te kamupene i te mākete.
 
E ai, nānā i te ABAD/NielsenIQ 2025, kua whakahaerehia e ngā kaihautū i tētahi mākete e pā te rahi ki R$ 400 piriona ia tau. I roto i tēnei horopaki, kāore e taea te whakararu, he mea nui te whakawhitiwhiti ā-tinana. Heoi, he maha ngā kamupene e whakahaere ana i ā rātou rārangi hoko hei ngā motu wehe, e hanga ana i ngā utu kāore e kitea e pā ana ki te kāika me te poke i ā rātou maramara me te whakangāwari. I te wā kāore ēnei papanga e tauwhāitihia, ko te putanga he mahi whakahou, he rārangi pātene e mau ana i ngā hēroa e ākongatia ana. Ko te kore e whai wāhitanga i waenganui i a Olist me te e-commerce B2B e huri ana i te mea e tika ana hei tukanga māmā me te whai hua ki tētahi pōraka horihori.

He tirohia nā Deloitte e whakakite ana i te mōhiohio ko ngā kamupene e tango ana i te whakauru matihiko ka whakaiti i ngā utu whakahaere e pā ana ki te whakamaori me te tirotiro i ngā tono e te 30%. E मतलब tēnei, mā te whakauru i a Olist me te e-commerce B2B, ka āhei ngā kamupene ki te whakahaere i ngā raraunga, te tere o te whakahoki mai i te pākīpiki, me te whakaiti i ngā hapa i te whakamahi me te whakaritenga. He pai ki te whakawhanaketanga tuwhera, e āhei ana ngā kamupene ki te whakatairanga i te rahi kāore e inflar i te rōpū.

Ātea, ko ngā mahi aunoa e whakarite ana i te nui o te tika i te mau, te tere o te whakakī i te whareputunga, me te iti o te mōrearea o ngā hapa i te taumahatanga me te hua. Ko te hua he mahi kāore e ora anake, engari ka tipu ā-taiao i tētahi mākete e noho ana ki roto i te pākaha nui ake. Ko te whiriwhiri he mea e pā ana ki Olist, ki te e-commerce B2B, engari ki te whakahaere i runga i te tōpū kākau, i taiapa, i tārewa.

Ko te kore o te hono i waenga i nga papanga ka hanga i nga utu he kore e kitea e ngana ana ki te poke i nga reiti me te whakakore i te tere ki te pākihi. Ko nga kamupene e whawhai ana i tenei hononga ka tawangawha i nga aukati iwi e uaua ai te whanui me te auahatanga. I tetahi atu taha, ko tenei nekehanga ka taea te whakawhanake i nga mahi me te kore e mōhio ki te piki i te rōpū, te pupuri i te whenua i nga tikanga, me te piku i nga whakataunga e pa ana ki nga raraunga tika. Koina te raina e wehe ana i nga whakahaere koretake me te whaihua i nga whakahaere taumaha me nga mea tere ki te hē.

Ko te whakakotahi i waenga i a Olist me e-commerce B2B te rārangi nui i waenga i te kaha me te ora, ā, ko ngā kamupene e mārama ana ki tēnei me te whakauru hei wāhanga matua o tā rātou rautaki ka rite ki te pāhi i ngā wero o te mākete tohatoha o Brazil, ā, ka maungātia i tētahi taiao e kaha ake ana te whakataetae. Ko te hunga kāore e mārama, kāore e taea, ka noho takatū ki te noho ki muri.

*拉斐尔·卡利斯托是B2B销售专家，在商业流程现代化、销售技术集成方面拥有丰富经验，是面向规模化B2B销售的智能订单代理解决方案的构想者，并担任Zydon公司的首席执行官。.