Kua mutu te noho a WhatsApp hei hongere motuhake mō te whakawhitiwhiti kōrero whaiaro, ā, kua noho ko tētahi o ngā tūāpapa e whakamahia whānuitia ana i te mākete hei whakapai ake i te whakawhitiwhiti kōrero me ngā kiritaki. I runga i tēnei ngaru o te rongonui, kua kitea kētia te kaha o te whakaurunga o te Generative AI ki roto i tēnei pūnaha karere ki te whakapiki ake i te whai huatanga o tēnei whanaungatanga mā roto i ngā ihirangi whaiaro ake, whakarei ake hoki – mena ka tika te hanganga me te hoahoa o tana tukanga kia nui ake ai te hokinga mai o te haumi.
He tino kaha ngā aratohu a Meta mō te whakamahinga pakihi o WhatsApp, e whakaara ake ana i te wero o te pupuri i te whakawhitiwhiti kōrero pakari me te whai tikanga. Ko ngā karere nui rawa atu, ngā karere rānei i waho o te kōtaha a ngā kaiwhakamahi, ka hua ake he whiu. I tēnei horopaki, ka tū te Generative AI hei hoa rautaki, e tuku ana i te tauine me te whakawhaiaro mā te urutau atamai i te reo o ngā kaupapa whakatairanga. E whakaatu ana ngā whakatau tata ka taea e ngā karetao kōrerorero e hangai ana ki tēnei hangarau te whakaputa moni whiwhi pikinga o te US$16.6 piriona i te tau 2025, ā, tera pea ka neke atu i te US$45 piriona i te tau 2030.
Mā te whakawhaiaro i ngā karere me te karo i ngā huarahi whānui, ka whai wāhi te Generative AI ki te whakawhitiwhiti kōrero e tika ana, e whakaute ana i te wāhi whaiaro o te kaiwhakamahi. Ka whakaitihia e tēnei te whakakorenga, ka whakanui ake i te whai wāhi, ā, ka whakapai ake i te kounga o ngā raraunga kua kohia, ka whakapakari i te ingoa o te waitohu i runga i te hongere.
Ka rerekē te taumata o te uauatanga o te whakatinanatanga i runga i te rahi me te hanganga o te kamupene. Tērā pea ka pāngia ngā pakihi iti e ngā arai hangarau me ngā arai whakahaere, engari he nui ake te kaha o ngā kamupene nunui ki te whakawhanui engari me whakauru te AI ki roto i tētahi rautaki omnichannel e whakarite ana i te rere o te haerenga a te kiritaki, ahakoa te hongere.
Kāore he here mō tōna whakamahinga e pā ana ki te rahi, ki te wāhanga rānei o te pakihi. Heoi, e toru ngā āhuatanga matua me whai whakaaro hei whakaū mēnā he tika, he whai hua hoki tēnei kōwhiringa hei haumi ki roto: te nui o ngā taunekeneke, mēnā he nui te rahinga e tika ai te haumi ki tēnei aunoatanga; te hanganga o ngā raraunga umanga, e tautokona ana e ngā taputapu ine pēnei i ngā CRM e whakarato pono ana i ēnei rawa i te wā tūturu; me te mārama ake ki tō haerenga kiritaki, te mārama ki ngā wāhi ka taea e Generative AI te whakapai ake i tēnei wheako me ētahi atu āhuatanga pēnei i te tautoko, te rapu kaihoko, te pupuri kiritaki rānei.
He mea nui kia whakanuia ehara te Generative AI i te otinga mono-ā-ringa. Ko tōna whai huatanga e whakawhirinaki ana ki te whakamahere kua tautuhia pai, tae atu ki te mahere āhua tangata me te māramatanga hohonu ki ngā wā matua o te haerenga a te kiritaki. He mea nui anō hoki te tautuhi i te reo o te waitohu me te whakamahi i tēnei ki WhatsApp kia mau tonu ai te tuakiri ōrite puta noa i ngā wāhi whakapā katoa.
Tautuhia te reo o tō waitohu, ā, whakauruhia ēnei āhuatanga ki roto i a WhatsApp, hei whakakaha i tō tuakiri pakihi i roto i ngā whakawhitiwhitinga kōrero katoa. Ā, mō te whakaurunga whai hua o te Generative AI ki roto i tēnei hongere, mā te tautoko a tētahi hoa motuhake ka whakarei ake i te haumarutanga me te mahi o te whakamahi i tēnei hangarau i roto i te whanaungatanga i waenga i ngā rōpū.
He hihiri te mātauranga horihori, ā, ki te nui ake te taunekeneke ki a ia, ka nui ake tana ako tonu. Nō reira, me aroturuki tonu, me whakapai ake i runga i ngā whai wāhitanga kua tautuhia, me te whakatikatika i runga i ngā raraunga tūturu i kohia mā roto i ngā taputapu ine pēnei i te CRM me te ERP.
Hei whakamutunga, ko te angitu o te Generative AI i runga i a WhatsApp ehara i te mea ko te hononga i waenga i ngā pūnaha anake, engari ko te haere tonu o ngā rautaki. Ko te haumi, me te tautoko a ngā tohunga, ki tētahi huarahi whai hua atamai – te whakahohe i ngā hongere rerekē ina kore te karere e tukuna – me te tuku tautoko tangata i ngā wā katoa e tika ana, koinei te mea e whakarite ana ka whiwhi te kiritaki i te karere tika, i te hongere tika, i te wā tika.
