Ko te kaha ki te whakatau rautaki i runga i ngā raraunga tika me te whai tikanga te mea e wehewehe ana i te whakataetae e tautuhi ana ko ēhea ngā kamupene tino nui i te mākete. Heoi, ko te whai huatanga o te Raraunga me te Tātari (D&A) ehara i te kohikohi noa i ngā mōhiohio: ka taea te huri i aua mōhiohio hei māramatanga mahi, ā, ko te mea nui, hei mahi tūturu hei akiaki i te tipu. Ā, me whakamahi tēnei.
Te tipu tere o te mākete Raraunga me te Tātari
Kua whānui haere te mākete D&A puta noa i te ao, ā, kāore a Brazil i te rerekē ki tēnei ia. E ai ki ngā raraunga i kohia e Mordor Intelligence, e matapaetia ana ka neke atu te mākete Tātari Raraunga o Brazil i te US$5.53 piriona i te tau 2029, nā te pikinga ake o te whai huatanga pakihi me te whānui ake o te whakamahinga o ngā hangarau pēnei i te Ipurangi o ngā Mea (IoT), ngā raraunga nui, me ngā tātari e hangai ana ki te Pūmanawa-hei-Ratonga.
Ehara i te mea he whai wāhitanga tēnei wā mō ngā kamupene hangarau-motuhake engari he wero hoki mō ngā kamupene nui e hiahia ana ki te whakawhanake i ngā hanganga raraunga, ki te whiriwhiri rānei i ngā tūāpapa hou e kohikohi ana, e tukatuka ana, e wātea ana hoki ngā raraunga me te mohio. Ko
te Raraunga me te Tātari (D&A) te kawenga mō te ārahi i ngā rautaki pakihi me te āhei i ngā whakahaere ki te urutau tere ki ngā huringa o te mākete. Mā te tātaritanga wā-tūturu, me te matauranga horihori me ngā taputapu ako mīhini, ka taea te tautuhi i ngā tauira, te matapae i ngā au, te aromatawai mōrearea me ngā whai wāhitanga, me te arotau i ngā tukanga – katoa i roto i te huarahi tere me te whai hua. I roto i te ao e taea ai e te tere o ngā whakataunga te whakaiti i te tūponotanga o te kore angitu, ka noho te D&A hei ngākau mahi, e akiaki ana i te whai huatanga me te tipu pumau.
Te wero o te panonitanga mamati
Ahakoa kāore e taea te whakakorekore i tēnei mana panoni, ko te whakatinanatanga angitu e hiahia ana kia nui atu i te hangarau matatau. Ko te wero o te whakawhanake i ngā hanganga raraunga pakari me te whakauru e taea ai te tautoko i ngā tono a tētahi kamupene nui e hiahia ana kia nui te haumi ki ngā taranata, ngā tukanga, me ngā hanganga.
Mō te maha o ngā whakahaere, ko te huarahi kē ko te rapu hononga rautaki me ngā kamupene e tohunga ana ki te hangarau me te tātaritanga raraunga, e tuku ana i ngā tūāpapa ngāwari me ngā otinga kua whakaritea hei whakatutuki i ngā hiahia motuhake. Mā tēnei huarahi ka taea e ngā kamupene te whai hua mai i ngā auahatanga hou i roto i te D&A me te kore e hiahia ki te pupuri i ngā hanganga katoa e tika ana i roto, me te arotahi ki ngā tono nui me te whakaputa uara mō ngā kiritaki me ngā kaipupuri hea.
Te Anamata
Ahakoa kei te haere tonu te whānui me te whanake o te mākete Raraunga me te Tātari, kei te anga whakamua ngā kamupene o Brazil ki te wero o te whakatere i tā rātou haerenga panonitanga mamati me te whakawhanake i tētahi ahurea e whakahaerehia ana e ngā raraunga. I roto i tētahi rangahau a PwC me te Dom Cabral Foundation, i whakaatuhia ko te pakeketanga o ngā kamupene o Brazil mō te panonitanga mamati he 3.3 i runga i te tauine mai i te kotahi ki te ono.
I te mea he nui ake ngā whakahaere e mōhio ana ki te uara rautaki o te D&A, me haumi ngā kaiārahi me ngā kaiwhakatau ki te hangarau, tae atu ki te whakangungu, te whakahaere raraunga, me te ahurea whakahaere e whakanui ana i te tātaritanga e ahu mai ana i ngā taunakitanga.
Ko te heke mai kei ngā kamupene ka taea te huri i ngā raraunga hei māramatanga, ā, nō reira, hei māramatanga ki te mahi. Ko te hunga e hiahia ana ki te angitu, ā, kāore e aro ki tēnei āhuatanga i tēnei rā, ka mahi pērā āpōpō. He take wā noa iho.

