I te hauwhā tuarua o te tau, te hauwhā tuarua/2024, i kawea mai ngā tohu matua mō te rāngai mākete i Brazil, mai i te tirohanga ki ngā hoko, ngā mahi, me te ratonga kiritaki ki ngā kaupapa e tika ana i roto i te pūnaha i te hauwhā tuarua, tae atu ki ngā mākete tino rongonui me te tirohanga whānui mō te maramataka hoko e haere ake nei.
E ai ki ngā raraunga mai i te tūāpapa ANYTOOLS, e neke atu ana i te 10% o ngā moni whiwhi mākete i te motu, i whakaatuhia e te wā mai i Āperira ki Hune ngā au nui mō ngā kaihoko e whai ana ki te whakapai ake i ā rātou mahi hoko me te whakanui ake i te whai huatanga o ngā mahi mō te wāhanga ako e whai ake nei o te tau.
E whakaatu ana te pūrongo i piki ake te maha o ngā ota i ngā mākete, ā, neke atu i te rua ngā mati te tipu, tae atu ki te 16.24% mō te hauwhā e pā ana. Heoi, i heke te hiranga o te uara ota toharite mā te 9.20%, e whakaatu ana i te whanonga hoko e aro ana ki te hoko i ngā taonga iti ake te uara, kaua ki ētahi taonga utu nui.
E ai ki a Victor Eduardo Cobo, te Tumu Whakarae o ANYTOOLS, ko ngā huringa tere o te ao hokohoko matihiko, te pokanoa ōhanga, me ngā whanonga a te kaihoko e hiahia ana kia nui ake te hiahia mai i ngā kaihoko. "E whakaatu ana ngā raraunga i tētahi pūnaha mākete e whanake tonu ana, he mea nui rawa atu, ā, kua rite kē ki tētahi pakihi motuhake; ā, e kite ana mātou i ngā kaihoko e urutau ana ki ngā āhuatanga ōhanga hou. Ko tā mātou whāinga mō tēnei pūrongo he whakarato i ngā mōhiohio rautaki ki ngā kaihoko hei āwhina i a rātou ki te arotau i ā rātou mahi me te whakanui ake i ā rātou hoko, me te arotahi i ō rātou kaha ki te wāhi e tika ana. Ka whakaputa a ANYTOOLS i te pūrongo ia toru marama mō te mākete katoa, i te wā e uru atu ana ā mātou kiritaki ki ēnei mōhiohio i ia rā, kia taea ai e te katoa te mahi me ēnei raraunga kei te ringa. Mā te mahi tahi, ka taea e tātou te akiaki i te tipu me te hiranga i roto i te pūnaha mākete," tana kī.
E ai ki a João Ricardo Tonin, PhD i roto i te Ōhanga, "ka kite tātou i ngā kaihoko e rapu ana i ngā hekenga utu me ngā hua iti te utu. Ahakoa he hua nō muri i te mate urutā, kua kite tātou i ngā kaihoko he nui ake te nama, ā, he iti ake te mana hoko. Ehara i te mea ko Brazil anake tēnei āhuatanga, he ia o te ao. I roto i tēnei horopaki, he mea maori te aro nui ake o ngā kaihoko ki ngā whakatairanga, te rapu i ngā hua he ngāwari ake te utu, ā, te whiriwhiri ki te utu i ā rātou hoko mā te utu wāhanga mō ngā wā roa."
E tohu ana hoki te tohunga ōhanga "ahakoa kei te tumanakohia he whakapainga iti i roto i tēnei āhuatanga i te haurua tuarua o te tau, he mea nui kia mataara tonu. Ko te mea nui ko te haere whakamua o ngā kaihokohoko nui o Āhia e tuku ana i ngā hua i ngā utu iti iho, me te arotahi ki ngā kaihoko i ngā mākete putaiao, pērā i a Brazil. Ko te hiahia o ēnei kamupene ki te whiwhi i te wāhi mākete e hangai ana ki te rapu a ngā kaihoko mō ngā hekenga me ngā hua utu iti. Tērā pea ka kaha haere tonu tēnei nekehanga i ngā marama e haere ake nei, i te mea kāore te āhua pūtea o ngā kaihoko e rerekē i roto i te wā poto," tana whakamārama.
Engari me pēhea koe e anga whakamua ai?
E kī ana a André Gonçalves Pereira, te kaiwhakahaere arumoni o ANYTOOLS, ko te rerekētanga matua mō ngā kaihoko ko te āheinga, mai i te pūrongo, ki te whai tirohanga taipitopito o ngā tohu matua o te mākete me te whakatairite i aua tohu ki te āhua o tā rātou mahi hei whakatau rautaki.
"E pai ana mātou ki te kite i te 'haurua kī tonu o te karāhe'. Ko te tikanga, ehara i te mea he tohu taipitopito anake ā ngā kaihoko, engari he tauira hoko anō hoki kua whakaatuhia e ngā kaihoko i roto i te horopaki o nāianei. Mā ēnei katoa ka ārahi ngā kaihoko ki te haumi ki ngā rautaki hou, e ai ki te āhua o te kaihoko, hei tauira, ka tīmata mā te whakatikatika i tā rātou rautaki hoko kia rite ki te āhua hoko a te kaihoko. Kāore i te maha te hoko i ngā hua hiko me ngā hua nui ake te uara, ā, me whai huarahi kōrero tahi. I tētahi atu taha, ko ngā hua iti ake te uara me ngā hoko pinepine ehara i te mea he iti ake te utu, engari me aro hoki ki ngā utu tuku me ngā wā tuku," tana kī.
Te Whakahaere me te Whanoke a te Kaihoko
Ko te tohutohu a ngā tohunga kia arotahi ngā kaihoko ki te tuku tuku kore utu, ki ngā tikanga tuku pai rānei mō ngā hua, me pēhea hoki te whakatutuki i tēnei ahakoa mō ngā taonga iti te utu, inā koa ko ngā mea e hokona tonutia ana, kia tere ai te whiwhinga o ngā hua a ngā kaihoko, me te kore hoki e pouri.
Te Utu Tikiti Toharite me te Mahi Kāwai-iti
He mea nui kia aroturukihia, kia whakatairitehia hoki ngā uara ota toharite o ngā hua iti i roto i ia kāwai. Kāore te rerekētanga o te uara ota toharite e tohu ana i te nui ake o te hoko, engari he tohu pea tēnei mō te pai ake o te mahi e pā ana ki te utu toharite. Waihoki, ka taea te whakaatu mēnā kei te whakamahi te mākete i te uara ota toharite teitei ake i te kaihoko, e tohu ana mēnā kei te ngaro tā rātou moni whiwhi.
Te Hiranga o te Ratonga Kaihoko
He mea nui te ratonga kaihoko whai hua hei whakapiki i te tahuritanga o ngā hoko. Mā te whakautu wawe i ngā pātai a te kaihoko ka taea te whakaiti i te whakaroa i te wā hoko, tae atu ki te pouri i muri i te hoko. Ko te tohutohu ko te whakamahi i te Matauranga Horihori hei whakatere i te ratonga kaihoko, te whakautu i waho o ngā hāora pakihi me ngā wiki mutunga, pērā i a Mia, ka taea te whakarato ratonga horopaki me te tangata. Mā ngā whakautu tere ka piki ake te tūponotanga o te tahuritanga, ā, he mea nui hoki mō te ingoa o te mākete, inā koa ka ārai i ngā whakakorenga.
Te whakamahere mō te Paraire Pango me ngā Rā Motuhake
I whakaaturia mai e te hauwhā tuarua (Q2) ko ngā rā i nui rawa ai ngā hoko i puta i ngā rā i mua i te Rā o ngā Whaea me te Rā o ngā Valentine. Nō reira, ko ēhea ngā rā motuhake me whakarite e ngā kaihoko mō te Q3 me te haurua tuarua o te tau 2024? Ahakoa ka tū te Paraire Pango i te marama o Noema anake, me tīmata te whakamahere inaianei.
Ko ngā ia o ngā hoko o te haurua tuatahi o te tau, pērā i te hiahia ki ngā hua he iti ake te utu toharite, he tohu nui mō te Paraire Pango. I tēnei tikanga, he mea nui kia whai i tēnei momo taonga te toa, engari he mea nui anō hoki kia whakaarohia ngā tikanga utu, me ngā utunga e uru ana ki ngā tahua a ngā kaihoko. Ko tētahi atu tohutohu ko te whakapakari i ngā whanaungatanga ki ngā kaiwhakarato hei whakamana i ngā taonga i te Paraire Pango, me te whakaaro ki te whakawhānui i ngā whakatairanga mō te wiki katoa, me te whakamahi i te utu tekau mā toru o ngā marama a ngā kaihoko.
Ngā Rautaki Whakatipu
Hei whakanui ake i ngā tūponotanga angitu i roto i te hokohoko tuihono, me aroturuki tonu ngā kaihoko i ā rātou mahi, me whakarite ki te mākete, me te whakahou tonu i ā rātou rautaki. Ko te hono atu ki ngā mākete mā roto i ngā pokapū, te pupuri i te whakatikatika pūtea hou, me te whakamahi i ngā hangarau Matauranga Horihori hei āwhina i te ratonga kiritaki me te whakahaere i tō rātou ingoa pai he mahi nui hei whakapai ake i te ratonga kiritaki me te whakarite i te makona o ngā kiritaki, kia mau tonu ai te tipu. Kei roto i tēnei ko te whakarite i ngā haumitanga ki te hangarau me te whakangungu kaimahi, me te aro tonu ki ngā au o te mākete me te whakarerekē i ngā rautaki kia noho whakataetae tonu.
