Artificial intelligence and personalization are emerging as central axes in business transformation and should guide strategic debates in the coming year. These themes were the highlights of Runway to Web Summit, an event organized by Web Summit in partnership with weme , the digital product studios of BRQ Digital Solutions , a one-stop-shop partner in the business evolution journey and a leader in generative AI. The event, held at STATE in São Paulo, serves as a preparatory space for discussions that will take place at Web Summit Rio 2026, scheduled for June.
The four panels of the program, focused on the areas of Daily Banking, AI, Energy, and Marketing, shared the common theme of the impact of generative technology on customer experience. In total, the event brought together more than 180 executives from large companies.
According to the speakers, who were representatives from companies such as Visa, Itaú, iFood, Pipefy, PayPal, Copa Energia, Atvos, and Pinterest, the ability to personalize services and interactions should become a cross-sector competitive differentiator, regardless of the industry.
The discussion went beyond the mere question of whether or not to adopt AI, but to what extent and in what areas it will be most powerful. The prevailing analysis was that not using the technology tends to generate substitution in the market, since competitors who exploit it effectively should take the lead. To view the panels in full, click here .
“AI and personalization are two pillars that go hand in hand and will be crucial in reshaping different markets. It’s a transformation that goes beyond efficiency, redesigning trust relationships between companies and people,” says the executive. “These are new possibilities for understanding individual contexts and creating journeys that make sense at scale,” explains Carolina Kia, CRO of BRQ Digital Solutions.
“Web Summit aims to connect people and ideas that are changing the world, while supporting and boosting technology ecosystems made up of founders, startups, and investors. Our events around the world — from Rio to Vancouver, Doha, and Lisbon — have become catalysts for innovation and spaces where global issues are discussed. But innovation doesn't stop when the main events end. A good example of this are our Runway meetups, held in various cities around the world, from São Paulo to Hong Kong, bringing together groups of founders, investors, and technology leaders throughout the year to strengthen local ecosystems,” highlights Beatriz Mello, Senior Global Partnerships Director at Web Summit.
“The entrepreneurial and technological environment of São Paulo is an essential part of this story in Brazil. Web Summit Rio represents an opportunity to bring together technology leaders and empower a new generation of startup founders throughout Brazil, Latin America, and beyond,” concludes the executive.
About BRQ Digital Solutions
A leader in GenAI and Digital Transformation, BRQ is the one-stop-shop partner in the business evolution journey. With a complete ecosystem that integrates strategy, data, and technology—from Modernization and Digital Applications to GenAI and Analytics—it delivers agility, efficiency, and sustainable innovation. Its approach is hyper-personalized and focused on immediate impact, connecting strategy and technology to meet the real needs of businesses and position its clients at the forefront of the new digital economy.
