Email kev lag luam yog ib qho ntawm cov cuab yeej qub tshaj plaws hauv kev lag luam digital, tab sis undoubtedly tseem yog ib qho zoo tshaj plaws. Nyob rau hauv xyoo tas los no, kev sib cav txog nws qhov tseem ceeb hauv thaj chaw digital tam sim no tau ua rau muaj kev sib cav tias email kev lag luam tuag; Txawm li cas los xij, xav txog qhov nuances ntawm ntu thiab qhov hloov pauv tas li hauv cov neeg siv khoom tus cwj pwm, txoj kev muaj sia nyob thiab muaj feem cuam tshuam ntau dua li yav dhau los, tshwj xeeb tshaj yog thaum xav txog nws lub luag haujlwm tseem ceeb hauv kev sib raug zoo ntawm cov neeg siv khoom thiab cov tswv yim kev koom tes.
Lub tswv yim yuav tsum tau debunked. Qhov tseeb yog tias kev lag luam email, zoo li tag nrho cov haujlwm, tau hloov zuj zus. Muaj kev hloov pauv tseem ceeb hauv kev siv nws li cas, thiab yuav tsum yog li ntawd, txij li 11 xyoo dhau los - thaum email kev lag luam yog ib qho ntawm cov kev sib txuas lus tseem ceeb - kev nkag mus rau smartphone hauv Brazil tsuas yog 30%. Lub sijhawm no, qhov kev thov rau omnichannel kev sib txuas lus tau nce, thiab, txawm hais tias nws tseem yog ib qho kev sib tw rau ntau lub tuam txhab, nws yog ib qho tseem ceeb kom ncav cuag cov neeg siv khoom.
Lub hwj chim ntawm tus kheej
Kev lag luam email tso cai rau kev sib txuas lus ncaj qha thiab tus kheej nrog cov neeg siv khoom, ua kom muaj kev koom tes ntau ntxiv. Nrog segmentation, nws muaj peev xwm xa cov lus muaj feem cuam tshuam rau lub sijhawm, ua rau muaj kev hloov dua siab tshiab thiab cov neeg siv khoom loyalty.
Ib txoj kev tshawb fawb luam tawm los ntawm E-commerce Brasil hauv 2021, piv txwv li, qhia tias lub tswv yim, thaum siv rau kev ua koob tsheej hnub yug, tsim 481% ntau dua li kev tshaj tawm kev tshaj tawm. Qhov no qhia tau hais tias lub zog ntawm tus kheej cov thawj coj thiab lees paub tias, thaum ua tau zoo, cov channel tuaj yeem ua tau zoo heev hauv kev txhawb nqa kev muag khoom thiab kev koom tes ntawm cov neeg siv khoom.
Ntxiv nrog rau kev ua lub cuab yeej muaj zog hauv nws tus kheej txoj cai, kev lag luam email tuaj yeem ntxiv rau lwm cov tswv yim kev lag luam. Nws tuaj yeem ua ke nrog kev tshaj tawm xov xwm, cov tswv yim cov ntsiab lus, thiab txawm tias SEO pib.
Piv txwv li, cov ntawv xov xwm tuaj yeem txhawb nqa cov ntawv blog tshiab lossis cov yeeb yaj kiab, thiab cov phiaj xwm email tuaj yeem siv los rov tsim cov neeg siv khoom uas tau cuam tshuam nrog kev tshaj tawm hauv social media. Qhov tshwm sim yog ncav cuag cov neeg siv khoom ntawm qhov sib txawv touchpoints, nce kev ua tau zoo ntawm tag nrho cov phiaj xwm.
Lub luag haujlwm ntawm automation
Lwm qhov tseem ceeb ntawm kev lag luam email yog automation. Nws tso cai rau koj los tsim cov kev ua haujlwm uas xa cov ntawv ceeb toom raws li cov neeg siv khoom tshwj xeeb, xws li kev tso tseg lub laub thiab lub vev xaib navigation. Qhov no tsis tsuas yog txuag lub sijhawm tab sis kuj tseem ua rau muaj qhov cuam tshuam ntawm cov lus, txhim kho qhib thiab nyem-los ntawm tus nqi. Tsis tas li ntawd, automation tso cai rau koj los saib xyuas cov thawj coj thoob plaws hauv kev muag khoom, muab cov ntsiab lus tseem ceeb ntawm txhua theem ntawm kev yuav khoom.
Ua kom muaj kev vam meej
Txhawm rau ua kom muaj txiaj ntsig ntawm kev tshaj tawm email kev lag luam, nws yog qhov tseem ceeb los saib xyuas thiab txheeb xyuas cov kev ntsuas kev ua tau zoo, suav nrog tus nqi qhib, nyem-los ntawm tus nqi, hloov pauv tus nqi, thiab tus nqi unsubscribe. Cov kev ntsuas no pab kom nkag siab txog kev ua haujlwm ntawm kev sib tw thiab hloov kho kom zoo dua cov txiaj ntsig. Kev siv qhov kev xeem A/B kuj yog ib qho kev pom zoo, tso cai rau cov phiaj xwm sib txawv kom raug sim los txheeb xyuas cov txheej txheem zoo tshaj plaws.
Adaptability rau cov neeg siv khoom nyiam
Kev lag luam email yog qhov hloov tau zoo heev thiab tuaj yeem hloov kho rau cov kev hloov pauv ntawm cov neeg siv khoom nyiam. Nrog rau kev soj ntsuam zoo thiab cov lus qhia rau cov neeg siv khoom, cov phiaj xwm tuaj yeem hloov kho tas li kom ua tau raws li qhov kev nyiam pom. Raws li cov neeg siv kev coj cwj pwm hloov zuj zus, kev lag luam email tuaj yeem ua raws li cov kev hloov pauv no, tseem tshuav ib txoj hauv kev zoo rau kev koom tes thiab kev sib txuas lus.
Qhov tseem ceeb ntawm cov cuab yeej lag luam yog nyob ntawm nws lub peev xwm los hloov kho rau cov kev ua ntawm cov neeg tseem ceeb tshaj plaws: cov neeg siv khoom. Cov ntaub ntawv no tsis txawv. Kev lag luam email tuaj yeem ua lub luag haujlwm hauv kev txheeb xyuas qhov ua tiav ntawm kev sib tw, tab sis kom nws ciaj sia, koj yuav tsum tau ua daim npav zoo.
