Start2025

Annual archives: 2025

Red Hat and Oracle expand collaboration to accelerate hybrid cloud transformation.

E-Commerce Update - 0
With the goal of eliminating barriers to hybrid cloud adoption, Red Hat and Oracle have just expanded their strategic alliance. This new effort...

5 marketing lessons from campaigns that went viral.

E-Commerce Update - 0
When it comes to viral campaigns, there's more involved than just numbers with lots of "zeros" on social media. There's a strategy beyond that...

Mastercard launches new version of consumer retail spending indicator in Brazil.

E-Commerce Update - 0
Mastercard is launching a new version of SpendingPulse™ for Brazil. SpendingPulse™ is a platform that provides estimates and insights into the activities of...

Valentine's Day generates buzz online, and live shopping promises to be a hit on the date.

E-Commerce Update - 0
The fourth biggest sales date for retailers since its creation in Brazil in 1948, Valentine's Day promises to generate even more revenue than...

AI is changing the way SEO strategies are done.

E-Commerce Update - 0
The integration of Artificial Intelligence (AI) into search engines is redefining the rules of the game for SEO professionals, who are facing...

Why is understanding consumer profiles so important?

Haroldo Matsumoto - 0
It's no secret that markets are becoming increasingly competitive and dynamic. This means that for a business, in any field...

Storytelling: How to master an ancient art to engage audiences in the digital world?

André Carvalho - 0
Storytelling is a skill as old as fire and as essential as laughter and tears. Since the times of the caves,...

AI in e-commerce: 5 tips to sell more in the final stretch before Valentine's Day.

E-Commerce Update - 0
During the week of Valentine's Day, celebrated on June 12th, Brazilian e-commerce is expected to register one of its sales peaks...

Delivery's Arraiá: How the delivery sector can prepare for the high demand during São João (Saint John's Day).

E-Commerce Update - 0
The global delivery market is expected to reach US$1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil...

Expert points out 7 tips to unlock your mind and unleash business growth.

E-Commerce Update - 0
Overcoming obstacles, maintaining focus amidst pressure, and achieving ambitious goals requires more than discipline or talent. According to Fernanda Tochetto, psychologist and mentor...
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