Tag: Research

Interest among Brazilians in cryptocurrencies has grown by 124% in two years, reveals Bitso.

6 out of 10 Brazilians have canceled some streaming services, and 14% will give up all of them by 2024.

According to a GoDaddy study, 96% of entrepreneurs believe a high level of digitalization makes them more competitive in the market.

After Black Friday, consumers remain focused on Christmas shopping, research indicates.

AI maps tastes and habits and sends notifications via cell phone to persuade consumers to buy.

Retailers can generate up to R$200 million in revenue by managing their own customer portfolio, according to Serasa Experian.

Young people today, professionals of the future: what digital skills do they need to master?

Most Brazilian marketing professionals already use AI in their daily work.

Baby boomer, Generation X, or millennial? It hardly matters: why brands make the mistake of trying to separate consumers by generation.

65% of small businesses anticipate impacts from the Tax Reform.