Ikhasi Lasekhaya 4

I-Amazon, iMercado Libre, kanye noShopee bekuyimikhiqizo emithathu eshiwo kakhulu ngo-Black Friday 2025.

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I-Amazon, iMercado Libre, kanye noShopee bekuyimikhiqizo emithathu eshiwo kakhulu ngo-Black Friday 2025.

ULwesihlanu Olumnyama lwalo nyaka lukhulise umnotho waseBrazil, ukuthengisa, kanye nenkundla yezokuxhumana. Ngokwenhlolovo ye -STILINGUE ka-Blip , inkundla yeziteshi eziningi egxile ekudaleni ulwazi lwedijithali phakathi kwemikhiqizo nabathengi ngokulalela komphakathi kanye nobuhlakani bokwenziwa, kube nokuthunyelwe okungu-117,218 phakathi kuka-1 no-30 Novemba, okwenziwe ngabasebenzisi abangaphezu kuka-35,914. Inani lezingxoxo likwazi ukufinyelela kubantu abangaphezu kwebhiliyoni elingu-1.

Isonto leBlack Friday libone inani eliphakeme kakhulu lokuthunyelwe, nezingxoxo ezingama-46,500. Izinkulumo ezinjengokuthi "Ngithengile," "Ngivikelekile," "Ngitholile," nokuthi "Ngiqedile ukuthenga" zivele kokuthunyelwe okungu-1,297. Ukuqapha kuboniswe ngoLwesihlanu, Novemba 28, njengosuku olunokuthunyelwe okuningi: 14,200.

Ekuhlaziyeni, i-Black Friday 2025 ibekwe kuhlobo oluhle, kanti kuphela u-1.5% wezinkulumo ezithathwa njengezingezinhle, okubonisa ukukhungatheka kwabasebenzisi be-inthanethi ngezintengo eziphakeme zokunikezwayo . Ngokuphathelene namazwana mayelana nokuthunyelwa, iphethini iyafana: phakathi kwe-3,200 okukhulunywe ngayo ngendaba, ngaphezu kwe-60% yayinethoni enhle futhi i-2% kuphela egxeka izindleko eziphezulu.

"Sibone ushintsho olucacile ekuziphatheni oluholela kuze kube yidethi. Ekuqaleni kwenyanga, abathengi bebenengqondo kakhudlwana, bezobuchwepheshe, futhi begxile ekuqondeni inani langempela lezinto ezinikezwayo. Ngeviki lokugcina likaNovemba, eduze noLwesihlanu Olumnyama, ingxoxo yasuka kulokho okulindelekile kuya esinqumweni sokuthenga. Ngokulalela komphakathi, amabhrendi angakwazi ukulandelela lokhu kunyakaza, aqonde izisusa zezethameli, futhi alungise amasu abo abe indima elalelayo yengxoxo yomphakathi ngokunemba kakhudlwana. ukuqonda,” kusho uMenedjan Morgado, iMarketing Insights Manager kwa-Blip.

Imikhiqizo eshiwo kakhulu kanye nezinto 

Ucwaningo lubonise ukuthi imikhiqizo eyishumi eshiwo kakhulu kwakuyi -Amazon, Mercado Livre, Shopee, Magalu, Casas Bahia, Americanas, AliExpress, Carrefour, Samsung, kanye ne-Apple. Mayelana nezigaba, "i-electronics nemidlalo" ibe nokukhuluma okungu-3,198 (6.9%), "izitolo ezinkulu neziphuzo" ​​okuthunyelwe okungu-2,165 (4.7%), "imfashini nobuhle" amazwana angu-1,875 (4.0%), "ikhaya/ifenisha" izingxoxo ezingu-975 (2.1%), "indawo yokuvakasha/i-7%), "uhambo lwasemakhaya/7%)" izinto zikagesi" ukusebenzisana okungu-693 (1.5%), kanye "namasevisi edijithali/okubhaliselwe" 689 okubalula (1.5%).

Uma kuziwa ekuthengeni, izimakethe ziheha umthamo omkhulu kakhulu wenhloso yokuthenga. Ezincwadini ezimemezela inhloso noma ukuqedwa kokuthenga, u-15% ucaphuna i-Amazon, i-Mercado Livre, i-Shopee, i-Magalu, noma i-Americanas njengesiteshi esisetshenzisiwe. Ukusetshenziswa kwamawebhusayithi nezinhlelo zokusebenza ezisemthethweni kuvela ku-8.6%, kuyilapho i-Instagram ne-WhatsApp isebenza njengamaphoyinti abalulekile wokusekela, lapho abathengi baqinisekisa khona okunikezwayo, babuze imibuzo, futhi bafinyelele izixhumanisi.

Izitolo ezibonakalayo zihlala zibalulekile ekuthengeni okusheshayo noma ezintweni ezithengiswayo (3.5%). Itimu ethi "isaphulelo" igcwele isonto langoLwesihlanu Olumnyama: u-44.9% wazo zonke izinhlolovo zikhuluma ngezintengo, amaphromoshini, noma amanani ku-reais.

STILINGUE methodology by Blip

Ukwenza ukulalela komphakathi okuphelele, ukuqapha kwenziwa kuzo zonke izinkundla zokuxhumana ezifana no-X (owayekade eyi-Twitter), i-Instagram, i-Facebook, i-YouTube, izingosi zezindaba, i-Reclame Aqui (iwebhusayithi yesikhalazo sabathengi base-Brazil), i-Bluesky, amabhulogi, nezindatshana. Izilinganiso eziveziwe zibonisa umthamo wokushiwo ohlobene nomcimbi; okungukuthi, umthamo wokushicilelwe wawucatshangelwa kuphela ngokusekelwe kumagama ahlobene ne-Black Friday (njengezifinyezo) futhi zasetshenziswa njengesihlungi. Inombolo yabasebenzisi abahlukile nayo ibaliwe.

Kungani umkhiqizo wakho udinga uhlelo lokusebenza lokuthengisa.

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Kungani umkhiqizo wakho udinga uhlelo lokusebenza lokuthengisa.

Amafasitela ezitolo ashintshile indawo. Ngaphambilini, abathengi babehamba ezindlini zezitolo noma kumakhathalogi ukuze bathole imikhiqizo. Namuhla, uhambo luyaqala - futhi luvame ukuphela - ku-smartphone. Akulona ihaba ukusho ukuthi umakhalekhukhwini usuphenduke iwindi lesitolo esikhulu sokudayisa, futhi ukungabi khona kohlelo lokusebenza oluzinikele lokuthengisa kusho ukulahlekelwa ukubaluleka emakethe ehamba ngokuthinta isikrini.

Okuhlangenwe nakho kwekhasimende, uma sekuhlukile, sekube yisidingo. Izinhlelo zokusebenza zokuthengisa zivumela ukwenziwa kube ngokwakho ngesilinganiso, into engenakwenzeka kumashaneli angokoqobo noma ngisho ne-e-commerce evamile. Bafunda ekusebenzelaneni, balindele izintandokazi, baphakamise izinhlanganisela, futhi benze ukuthenga kungabi nazihibe. Ukuhunyushwa kwesitolo esiphathekayo, esinesevisi yaso efudumele nebonisanayo, ukuya endaweni yedijithali, kodwa ngenzuzo yokunikeza i-inventory engapheli. Ngakho-ke, uma umkhiqizo ungekho eshalofini, kungase kube ukuchofoza nje, kutholakalele ukulethwa emahoreni ambalwa.

Lokhu kunengqondo kusebenza kukho kokubili okuthengiswayo kanye ne-B2B. Amaqembu okuthengisa asathembele kuzinqubo ezenziwa ngesandla achitha isikhathi, alahlekelwe ulwazi, futhi aphuthelwe amathuba. Uhlelo lokusebenza olwakhiwe kahle lubeka idatha yekhasimende endaweni eyodwa, lubuyekeza uhlu lwamagama ngesikhathi sangempela, lukhiphe ama-oda nama-invoyisi, lulandelela imigomo namakhomishini, futhi luhlanganisa nezinhlelo zangaphakathi, konke kusesandleni sakho. Ingaphezu kwethuluzi, inguzakwethu wesu owehlisa ukungezwani futhi aguqule umthengisi abe ngumxhumanisi.

Ngaphezu kwalokho, umthengi ushintshile, futhi ukuqagela kokuthengiswa kwe-inthanethi ngo-2025 kukwenza kucace lokhu. Ngokusho kwe-ABComm, i-e-commerce yaseBrazil kulindeleke ukuthi ifinyelele emalini efinyelela ku-R $ 234 billion, ngokukhula kwe-15%, futhi isibalo sama-oda kufanele sikhule ngo-5%, isamba sezigidi ezingama-435. Ukuthengisa okusizwayo kuyisibonelo sendlela ubuchwepheshe obuthuthukisa ngayo ubudlelwano babantu. Umthengisi, ofakwe uhlelo lokusebenza, uyaziqonda izidingo zekhasimende, wethula imibukiso, ubhalisa ama-oda, futhi alandele ngemuva kokuthengisa ngobuchule. Isevisi yokubonisana eyakha ukwethembeka ngoba ibonisa ukunakekela futhi yakha isibopho. Ngisho nokuzisiza ngaphakathi kwesitolo, ukugwema imigqa nokwandisa izinketho zokukhokha nokudiliva, kuba nokwenzeka lapho isicelo siklanyelwe ukunwetshwa kwendawo okuthengiswa kuyo.

Amathrendi aqinisa le ndlela. Ubuhlakani bokwenziwa buzovumela ukwenza kube ngokwakho ngesikhathi sangempela; ukuhlanganiswa nama-CRM kuzoletha izibalo zokubikezela; kanye namakhono angaxhunyiwe ku-inthanethi azoqinisekisa ukuthi alikho ibhizinisi eliphazamiseka ngenxa yokuntuleka kokuxhumana. Ibhrendi etshala imali manje kuhlelo lwayo lokusebenza ngeke nje ihambisane nenguquko yemakethe, kodwa ilolonge ulwazi lokuthenga iminyaka eminingi ezayo.

Ngakho-ke, ukuba nohlelo lokusebenza lokuthengisa akuseyona into ewubukhazikhazi. Kuwukhiye wokuguqula izibukeli ezinelukuluku lokufuna ukwazi zibe amakhasimende, amakhasimende zibe abalandeli, kanye nokugcina uhlobo lukhona endaweni okuwukuphela kwayo lapho wonke umuntu ebukeka izikhathi eziningi ngosuku: isikrini somakhalekhukhwini wabo.

U-Guilherme Martins ungumsunguli we-Eitri, inkundla yokuthuthukisa izinhlelo zokusebenza zeselula.

Isistimu yokukhokha ngaphandle kokuthinta ye-Pix iqinisa ukubaluleka kwamasu kwengqalasizinda yokukhokha.

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Isistimu yokukhokha ngaphandle kokuthinta ye-Pix iqinisa ukubaluleka kwamasu kwengqalasizinda yokukhokha.

Ukufika kwe-Pix (uhlelo lokukhokha olusheshayo lwase-Brazil) ngo-2025 kuvuselele ukunaka endimeni yengqalasizinda yokukhokha ku-e-commerce yase-Brazilian. Lokhu okusha kubonisa ijubane elisheshayo lokuqamba izinto ezintsha emkhakheni futhi kugqamisa indlela izinguquko ezibonakala ziwubuchwepheshe ezithinta ngqo ukuzizwisa kwabathengi. Ngokusho kweBhange Elikhulu lase-Brazil, i-Pix isivele inabasebenzisi abangaphezu kwezigidi ezingu-165 futhi yeqa imisebenzi yanyanga zonke eyizigidi eziyizinkulungwane ezingu-3.5, izihlanganisa njengenye yezindlela ezikhethwa umphakathi, umongo okwenza kucace nakakhulu ukuthi noma yikuphi ukuvela ezindleleni zokukhokha kubathinta kanjani okuthengiswayo kwedijithali. Kodwa-ke, ngaphezu kokugqamisa indlela entsha, lo mnyakazo ukhombisa ukuthi isango lokukhokha seliyingxenye ebalulekile yesu lomkhiqizo, izinga lokuguqulwa, nokuthembeka kwezitolo eziku-inthanethi.

Ukuthengisa okudijithali kuguqukile ngokuya ngensizakalo yamakhasimende, ukuhlelwa kwempahla, nokuxhumana, kodwa ukuphuma kusasele kungenye yamaphoyinti abaluleke kakhulu ohambweni. Kungaleso sikhathi sokukhokha lapho umthengi enza khona ukuhlola kokugcina kokwethembeka nokuba lula. Uma inqubo ibonakala ingavikelekile, ilinganiselwe, ihamba kancane, noma ingahambisani nezindlela ezikhethwa yikhasimende, ukungqubuzana kushintsha ngokushesha kube ukushiywa kwenqola, ngisho nalapho lonke uhambo luhambe kahle. Lo mphumela ubonakala nakakhulu endaweni yeselula, esevele ibala ngaphezu kuka-60% wokuthengwa kwe-inthanethi ezweni, ngokusho kwedatha evela ku-Ebit | I-Nielsen, lapho noma yikuphi ukuqondisa kabusha noma ukumisa kuholela ekulahlweni ngokushesha.

Amasango okukhokha esimanje awasekho ukuhlanganisa nje. Bagxilisa idatha yamasu kuzilinganiso zokugunyaza, izilinganiso zokunqatshelwa, impatho yokuthenga, kanye nokusebenza kwendlela ngayinye, enikeza ukubonakala okwakuboshelwe ngaphambilini kubatholi noma okuhlakazwe kuwo wonke amasistimu afanayo. Lolu lwazi luthinta ngokuqondile izinqumo zokumaketha nokusebenza: luveza izingqinamba, lulungisa okulindelwe ukuguqulwa, lusize ukulinganisa imikhankaso, futhi luvumele ukuhlaziya kwefaneli okungokoqobo. Izifundo zokusebenza kwemakethe ezikhishwe abazuzi abafana no-Cielo, Stone, kanye ne-Getnet, kanye nezinhlolovo zobuchwepheshe ze-Abecs, zibonisa ukuthi umehluko phakathi kwengqalasizinda yokukhokha elungiselelwe kanye naleyo engenakho ukulungiswa ungafinyelela ku-15% esilinganisweni sokugunyazwa semisebenzi yekhadi, umthelela oshintsha ngokuphelele umphumela wemikhankaso yedijithali.

Ngesikhathi esifanayo, ukukhethwa komhlinzeki kuxhumana nokuma. Ukuhambisana kwenkundla, izinkokhelo, izindlela zokulwa nokukhwabanisa, kanye nezinhlobonhlobo zezindlela ezamukelekayo kuthonya kokubili ukusebenza kanye nombono womthengi. Ezweni lapho amakhadi esikweletu, iziliphu zasebhange, i-Pix (uhlelo lokukhokha olusheshayo lwase-Brazil), ama-wallet edijithali, nezixhumanisi zokukhokha kuhlangana ekalishini efanayo yokuthenga, izinketho zokukhawulela kusho ukulahlekelwa ukuthengiswa okungenzeka. Futhi ukubukeka okubonakalayo kwe-checkout ngokwayo kuqinisa ukwethembeka lapho umthengi enquma ukuthenga. Lokhu kuthembana kunciphisa ukukhathazeka futhi kukhulisa ukusebenza kahle kokutshalwa kwezimali kwabezindaba, njengoba ambalwa amakhasimende ashiya ukuthenga kwawo esigabeni sokugcina.

Kuselula, lo mthelela uyaqina. Njengoba ingxenye enkulu yokuthenga yenzeka nge-smartphone, izici zakamuva njenge-Pix (uhlelo lokukhokha olusheshayo lwase-Brazil) zandisa okulindelekile ngesivinini nobulula. Kodwa lezi ziletha ngokugcwele kuphela lapho zisekelwa ingqalasizinda yesimanje, ezinzile, futhi ehlanganiswe kahle. Ukuqamba okusha kuvela ngaphandle, kodwa okusekela isipiliyoni esihle isango.

Uma kubhekwa leli qiniso, kubalulekile ukuthi abaphathi babuyekeze ngokucophelela abahlinzeki babo bezinkokhelo. Kuyadingeka ukuhlola izindleko, izindlela ezamukelekayo, izikhathi zokukhokha, futhi, okubaluleke kakhulu, ukufinyelela kudatha yokwenziwayo engasetshenziswa ekukhangiseni. Kodwa ukuthuthukisa ingqalasizinda akwanele: umthengi udinga ukukubona. Imilayezo ecacile mayelana nokuphepha nesivinini, kanye nokuba khona kwezinto ezibukwayo ezinokwethenjelwa ekuphumeni, kuqinisa umuzwa wokuthi umkhiqizo unikeza ulwazi olungaguquki nobungcweti.

Inkulumo-mpikiswano ezungeze i-Pix (uhlelo lokukhokha olusheshayo lwase-Brazil) iqinisa indlela imakethe ephokophela ngayo futhi ixhumanisa wonke la maphuzu. Ingqalasizinda yokukhokha iyekile ukuba ungqimba lwesu olukude futhi isiqalile ukuba nomthelela ngokuqondile ekuqhudelaneni, ukuguqulwa, kanye nombono womkhiqizo. Njengoba ubuchwepheshe obusha buvela kanye nengcindezi yokusebenza kahle ikhula, izinqumo ezake zabonwa njengezobuchwepheshe nje manje zilolonga imiphumela yebhizinisi. Amabhrendi aqonda lolu shintsho futhi ahlanganise inkokhelo kumnyombo wokuhlangenwe nakho kwedijithali azoba namandla amakhulu okuguqula ukuqamba okusha kube yinzuzo yangempela ku-e-commerce yase-Brazilian.

U-Alan Ribeiro, uchwepheshe we-e-commerce kanye nolwazi lwamakhasimende, usechithe ngaphezu kweshumi leminyaka ehlaziya amasu edijithali futhi eqapha izitayela zokudayisa ku-inthanethi. Uzinikela ekutadisheni ukuthi ubuchwepheshe, ukuziphatha kokuthenga, kanye nokusebenza kahle kungaguqula kanjani imiphumela futhi kwakhe ukwethembeka kwamakhasimende endaweni ebonakalayo.

I-Nuvei ikhulisa ubudlelwano ne-Microsoft ukuze kukhuliswe ingqalasizinda yezinkokhelo zomhlaba wonke futhi isekele okwenziwayo okungaphezu kuka-10,000 ngomzuzwana.

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I-Nuvei ikhulisa ubudlelwano ne-Microsoft ukuze kukhuliswe ingqalasizinda yezinkokhelo zomhlaba wonke futhi isekele okwenziwayo okungaphezu kuka-10,000 ngomzuzwana.

I-Nuvei ne-Microsoft namuhla bamemezele ukwanda okubalulekile kobambiswano lwabo lwamasu, okuvumela ama-API wokucubungula izinkokhelo ayinhloko ka-Nuvei ukuthi asebenze ku-Microsoft Azure futhi asebenzise i-Azure AI ukuze enze imisebenzi yesikhathi sangempela ibe ngokugcwele. Lolu hlelo lukhulisa kakhulu umthamo wokucubungula weNuvei womhlaba wonke, ludlule ingqophamlando yokuthengiselana okungu-10,000 ngomzuzwana futhi luqondise ukutholakala kwama-99.999% kumabhizinisi amakhulu. Ubambiswano luphinde luqinise isikhundla sika-Nuvei phakathi kwamaphrosesa anevolumu ephezulu kakhulu emhlabeni futhi lusungule isisekelo esiqinile, esiqhutshwa yi-AI ukuze sisekele ngaphezu kwesigidi sesigidi esingu-$1 sevolumu yokukhokha yonyaka njengoba amakhasimende ekhula emazweni ngamazwe.

Le ntuthuko ibonisa ukutshalwa kwezimali okuqinile nokugxila kweminyaka eminingi ekuthutheleleni zonke izinkundla ze-Nuvei efwini, okusiza izinkampani ukuba zikhule emhlabeni wonke ngokusebenza okukhulu nokusebenza kahle. Ngokudlulisela izinsizakalo ezibalulekile ku-Azure, i-Nuvei izuza ukunwebeka okuthuthukisiwe, isivinini esiphezulu, nokwethembeka okungaguquki emhlabeni wonke, kuyilapho yenza izingxenye ezibalulekile zibe zesimanjemanje futhi yehlisa ukuncika kubuchwepheshe benkampani yangaphandle. Lesi sakhiwo esibuyekeziwe siphinde sidale indawo yokuqamba okusha okuqhubekayo, okuvumela i-Nuvei ukuthi isheshise intuthuko yesikhathi esizayo futhi ilethe amazinga aphezulu kakhulu okuqina nokwenza kahle.

"Yonke inkokhelo kufanele iphumelele ngesivinini nokunemba, nomaphi lapho amakhasimende ethu esebenza khona," kusho uPhil Fayer, oyi-CEO yeNuvei . "Ukuqalisa ukucubungula kwethu okuyisisekelo ku-Microsoft Azure kusinikeza isisekelo somdabu se-AI esijwayela ngesikhathi sangempela, senze okwenziwayo emhlabeni wonke sibe ngcono, futhi sihlangabezana nezidingo zedatha yokuhlala endaweni ngayinye. Lokhu kuqinisa ukusebenza kwethu namuhla futhi kusilungiselela ukuletha amakhono amasha aqhutshwa yi-AI njengoba amakhasimende ethu ekhula."

Ukucutshungulwa kokukhokha kwe-Azure kunika amandla ukwakheka okusabalalisiwe okukwazi ukumunca ama-volume spikes, ukugcina ukusebenza okuqhubekayo, nokuthuthukisa ukubambezeleka nokugunyazwa emhlabeni wonke. Lokhu kuqinisekisa ukuthunjwa kwemali engenayo ephezulu kanye nokuzizwisa okungaphazamiseki kubathengi, ngisho naphakathi kwemicimbi yezohwebo edingeka kakhulu emhlabeni.

"Ingqalasizinda elungele i-AI ye-Microsoft Azure ihambisana nobuchwepheshe bukaNuvei ekukhokheleni ibhizinisi," kusho uTyler Pichach, iNhloko Yomhlaba Wonke Yezinkokhelo kwaMicrosoft . "Lesi sinyathelo sibeka uNuvei esikhundleni sokuletha okuhlangenwe nakho kokukhokha okuqinile, okusabelayo, nokuthuthukisiwe, okubalulekile ngekusasa lezentengiselwano zomhlaba wonke."

Njengengxenye yalokhu kuthuthukiswa okubanzi, ama-API nezinsizakalo eziyinhloko ze-Nuvei manje zisebenzisa izinsiza ze-Azure ukuze zilethe ingqalasizinda yezinkokhelo evikelekile, eyingozi, nesatshalaliswa emhlabeni wonke. Izinsizakalo zifaka i-Azure ExpressRoute yokuxhumana okuyimfihlo, i-Azure Firewall yokuvikela inethiwekhi, kanye ne-Azure Kubernetes Service yemithwalo yemisebenzi efakwe esitsheni. Ukuze kuqiniswe ukuphepha nokuthobelana, isixazululo sihlanganisa i-Azure Defender ye-Cloud ukuze ivikeleke ezinsongweni ezithuthukisiwe kanye ne-Azure Application Gateway ene-Web Application Firewall (WAF) ukuze kuvikeleke izinhlelo zokusebenza ezithuthukisiwe. Izakhiwo zihlanganisa izifunda ezine zamasu—i-UK South, Sweden Central, US West, ne-US East—ukuqinisekisa ukutholakala okuphezulu, ukuqina, nokusebenza okungaguquguquki kwamabhizinisi emhlabeni wonke.

I-Nuvei izoqhubeka nokusebenzisa ukuthuthukiswa kwengqalasizinda ethuthukisa ukusebenza komhlaba wonke, ithuthukise ukugibela, futhi iqhubekisele phambili ukusebenza kahle kwe-Azure AI. Ngenguqulo entsha ngayinye, inkundla iba namandla nakakhulu ngesilinganiso, iletha ukusebenza okungaguquguquki kuzo zonke izifunda, futhi isebenzisa ubuhlakani obuqoqwe kukho konke okwenziwayo okucutshungulwayo—ikhulisa inani njengoba amabhizinisi omhlaba ekhula ngokuzethemba.

Ukwehluleka kuthinta ama-55% ezingosi ze-e-commerce ku-Black Friday.

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Ukwehluleka kuthinta ama-55% ezingosi ze-e-commerce ku-Black Friday.

IBlack Friday, ngokujwayelekile ebibanjwe ngesonto eledlule likaNovemba, inyusa umthamo wokuthengisa we-e-commerce yaseBrazil, kodwa futhi ibeka ingqalasizinda yezitolo eziku-inthanethi esivivinyweni. Umbiko othi "E-commerce Sectors in Brazil," by Conversion, ubonisa ukuthi uNovemba ubona enye yeziqongo zethrafikhi eziphakeme kakhulu zonyaka, okulandelwa ukwehla ngo-8.6% ngoDisemba, ubufakazi bevolumu ehlukile yenkathi. Ucwaningo lwe-Tecflow ngo-Black Friday 2024 lubonisa ukuthi ama-55% abathengisi babhekane nokwehla kwesivinini noma ukungazinzi, nokuthi ukwehluleka okungama-40% kuxhunywe kuma-API abucayi, okubeka ingcindezi ekuphumeni nasekuqinisekiseni izinhlelo. Naphezu kwesithakazelo esikhulu, ukuziphatha kokuthenga kwembula indida: abantu abaningi bafinyelela inqola yokuthenga, kodwa abaningi abakuqedi ukuthenga. Ngokusho kwe-E-commerce Radar, izinga lokulahlwa lingafinyelela ku-82% e-Brazil, lingathonywanga nje kuphela yizinkinga zokukhwabanisa, kodwa futhi nokuhluleka kokuhlangenwe nakho kokukhokha, njengezindleko ezengeziwe ezingadalulwanga, umnqamulajuqu ongenakuqhudelana, kanye nokukhokha okuyinkimbinkimbi.

U-Hugo Venda, i-CEO ye-UnicoPag kanye nochwepheshe bokusungula izinto ezintsha, ugcizelela ukuthi ukuhlanganiswa phakathi kobuchwepheshe nomsebenzi womuntu kubalulekile ekuthuthukisweni kwezindlela zokukhokha: "Ushintsho lweqiniso lwedijithali lwenzeka lapho ubuchwepheshe busiza abantu. Ngokuhlanganisa idatha, ukuzenzekelayo, nokusekelwa kwabantu, singakwazi ukukhiqiza ukubikezela okwengeziwe nokwethembana kwabathengisi, siguqule inkokhelo ibe isici sokukhula sangempela." Inhlanganisela yamathuluzi okuhlaziya, izinqubo ezizenzakalelayo, nokuqapha okuqhubekayo kuvumela ukuhlonzwa kwezingqinamba, ukulungiswa kokugeleza, kanye nokuthuthukiswa kokuhlangenwe nakho komsebenzisi, okuvame ukunciphisa izindleko zokusebenza nokwandisa ukusebenza kahle kwemisebenzi.

Ngokukhuphuka kokuncintisana kwezentengiselwano nge-inthanethi, izinkampani bezifuna izixazululo zokugwema ukulahlekelwa ezigabeni ezibucayi zohambo lokuthenga. Inhlanganisela yobuchwepheshe bokubikezela, i-automation, nokwesekwa kokubonisana kwamahora angu-24 kufakazela ukusebenza kahle ekuguquleni izikhathi zokwenqatshwa zibe amathuba okufunda nesenzo esisheshayo. Lokhu kuhlanganiswa kuvumela abathengisi ukuthi benze izinqumo eziqinile, balungise ukugeleza kokukhokha, futhi baqaphe izinkomba ngesikhathi sangempela, okwandisa ukusebenza kahle nokubikezelwa kwenqubo yokuthengisa, ngisho nangezinsuku ezidingeka kakhulu njenge-Black Friday.

Uma sibheka esikhathini esizayo, i-UnicoPag ibona ngeso lengqondo izindlela zokukhokha ku-inthanethi ezishintshayo ukuze kuhlanganiswe ubuhlakani bedatha, ukwenza kube ngokwakho, kanye nobudlelwano obuseduze bamakhasimende. Kulo mongo, u-Hugo Venda ugcizelela umbono wamasu wesixazululo: “Isango lingaba ngaphezu kwesevisi yezobuchwepheshe kuphela; lingaba uzakwethu womthengisi ekukhuleni okusimeme kwe-e-commerce yase-Brazil, ekwazisa kokubili ukuqanjwa kabusha nozwela ekuhlinzekeni amakhasimende.” Le ndlela ikhombisa ukuthi ukutshala imali kubuchwepheshe obuhambisana nokwesekwa komuntu akusona nje isilinganiso sokusebenza, kodwa kuyinzuzo yokuncintisana ethinta ngokuqondile ukuguqulwa nokwethembeka kwekhasimende.

Ngemva kwempumelelo ye-Pix Automático, i-Efí Bank yethula i-Bolix Automático.

Ukuvuselelwa kwe-E-Commerce
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Ngemva kwempumelelo ye-Pix Automático, i-Efí Bank yethula i-Bolix Automático.

I-Efí Bank, ibhange ledijithali elaphayona i-Bolix, yethula i-Bolix Automático, inguquko yomkhiqizo ohlanganisa iziliphu zasebhange ne-Pix (uhlelo lokukhokha olusheshayo lwase-Brazil), kanye nesixazululo sokuqala salolu hlobo emakethe yase-Brazil. Manje, kuzokwaziwa ukufaka isivinini se-Pix Automático ezinkokhelweni eziphindelelayo nge-Bolix, njengokubhaliselwe nezinye izindleko ezihambisana nezikhathi ezithile.

Kulabo abenza inkokhelo, isixazululo sisho ukunethezeka okukhulu ohlelweni lokuthenga kanye nokukhokhwa kwebhili okulula. Ezinkampanini ezithola izinkokhelo, kunciphisa ubungozi bokuzenzakalelayo kanye nomzamo omncane wokusebenza wokuqoqwa.

"I-Bolix Automático ingesinye isixazululo okuhloswe ngaso ukunciphisa ukungezwani ezinkokhelweni," kusho uDenis Silva, oyi-CEO ye-Efí Bank. “Esikhathini lapho abantu baseBrazil benezinketho eziningi zokukhokha ezitholakalayo kubo, okuletha emakethe indlela evumelana nezimo ehlanganisa i-Pix Automático, i-boleto, ne-QR Code Pix kuwuphawu lokuqamba okusha osekuwuphawu lwe-ecosystem kazwelonke yezezimali.”

Lokhu kuthuthukiswa okusha kulandela impumelelo ye-Pix Automático, indlela yokukhokha eyethulwe ngoJuni 2025 esetshenziswa kakhulu. E-Efí Bank, inani lanyanga zonke lemisebenzi ekhokhwe nge-Pix Automático likhule izikhathi ezingu-36 phakathi kukaJuni noSepthemba. Ivolumu eyenziwa inyanga ngayinye ikhule izikhathi ezingu-184 phakathi nenkathi efanayo, okubonisa ukwenyuka kwenani lentengo elimaphakathi.

Ngokusho kukaDenis, kulabo asebevele besebenzisa i-Bolix, isici esisha sizohlanganiswa ngaphandle kokuthinta abasebenzisi. Ukusebenza kwe-Bolix Automatic kungenziwa kusebenze ngokuqondile ku-akhawunti yedijithali.

Ukusuka ocwaningweni kuye kwamakhasimende: i-AI ingasiza kanjani amabhizinisi amancane ukuthi onge isikhathi nemali ngo-2026.

Ukuvuselelwa kwe-E-Commerce
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Ukusuka ocwaningweni kuye kwamakhasimende: i-AI ingasiza kanjani amabhizinisi amancane ukuthi onge isikhathi nemali ngo-2026.

Ukwenziwa kwaziwe kwamathuluzi e-AI akhiqizayo, njenge-ChatGPT, i-Copilot, ne-Gemini, kuguqula ukuziphatha kosomabhizinisi abancane base-Brazil. Ngo-2025, ukusetshenziswa kobuhlakani bokwenziwa phakathi kwamabhizinisi amancane namancane kuzobe sekukhule ngamaphesenti angaphezu kwama-30, ngokocwaningo olwenziwa yiMicrosoft kanye no-Edelman, olukhomba ukwamukelwa okungakaze kubonwe kwalokhu buchwepheshe ezweni lonke.

E-Brazil, amabhizinisi amancane namancane (ama-MSE) amelela umgogodla womnotho, futhi ukwenziwa kwedijithali kube yisici esinqumayo ekukhuleni kwawo. Ngokusho kwe- Digital Maturity Map , eyenziwa yi-Brazilian Agency for Industrial Development (ABDI) kanye ne-Sebrae, ehlole amabhizinisi angu-6,933 ezweni lonke, cishe amaphesenti angu-50 amabhizinisi amancane asevele asebenzisa imidiya yedijithali ukuthengisa imikhiqizo noma amasevisi, kuyilapho i-94% ibheka i-inthanethi njengebalulekile ukuze izinkampani zabo ziphile.

"Ubuhlakani bokwenziwa bunokufinyelela kwentando yeningi kumathuluzi abekade ekhawulelwe kwizabelomali ezinkulu. Namuhla, noma yiliphi ibhizinisi elincane noma elincane lingasebenzisa i-AI ukuze lizenzele izinqubo, liqonde kangcono amakhasimende alo, futhi lenze izinqumo eziqhutshwa idatha. Okuhlukanisa amabhizinisi aphumelelayo akusewona usayizi, kodwa ikhono lokuzivumelanisa nezimo kanye nokuhlanganisa ngamasu lobu buchwepheshe kumodeli yebhizinisi," kuchaza uchwepheshe we-Intelligence Corrigence Usolwazi we-MBA e-Fundação Getúlio Vargas (FGV), kanye nombhali wencwadi ethi, Inhlangano Yengqondo: Leveraging The Power of Generative AI and Intelligent Agents .

Ama-75% ama-SME anethemba ngomthelela we-AI emabhizinisini awo. 

Ucwaningo : ukuthuthukisa ulwazi lwamakhasimende (61%), ukusebenza kahle okwandisiwe, ukukhiqiza kanye nekhono (54%), nokuqinisekisa ukuqhubeka kwebhizinisi (46%).

"Siphila esikhathini esiyingqayizivele: I-AI iye yasuka ekubeni umehluko kuya esidingweni. Izindaba ezinhle ukuthi ayikaze ifinyeleleke kangaka, ilula, futhi ikwazi ukufeza lezi zixazululo, ngisho nezinsiza ezilinganiselwe. Imfihlo iwukuqala kancane, ugxile ekuxazululeni izinkinga zangempela zebhizinisi, "kwengeza uKenneth.

Kodwa-ke, naphezu komdlandla kanye nemiphumela yokuqala ethembisayo, izinkampani eziningi zisabhekene nezinselele ekuthatheni ngempumelelo ubuchwepheshe, kungakhathaliseki ukuthi kungenxa yokuntuleka kwamasu, ukuqeqeshwa, noma ukuhlanganiswa nezinqubo ezikhona. Ucwaningo olwenziwa nguGoldman Sachs luveza ukuthi zingama-14% kuphela ezinkampani ezinkulu ezisebenzisa i-AI ngempumelelo ekusebenzeni kwazo.

Idatha ibonisa ukuthi, ngisho nokufinyelela okukhulu kwezinsiza nengqalasizinda, ukuvuthwa kwedijithali kuhlala kuyisithiyo esibalulekile, futhi kuqinisa indlela ukuhlela nokuqeqeshwa kuzoba yizici ezibalulekile ngonyaka ozayo ukuze kuphumelele noma yisiphi isinyathelo se-AI, kungakhathaliseki ukuthi ubukhulu bebhizinisi bungakanani.

Izindlela ezisebenzayo zokusebenzisa i-AI ukukhulisa ama-SME

Ukusiza abanikazi bamabhizinisi amancane nabancane ukuthi bazulazule kulo mkhakha wenguquko yedijithali ngo-2026, u-Kenneth Corrêa wabelana ngezinhlelo zokusebenza zamasu eziyisithupha zobuchwepheshe obusafufusa, ngokusekelwe kumathuluzi yena nethimba lakhe abawasebenzisa nsuku zonke. Bona ngezansi:

1) Isevisi yamakhasimende engu-24/7 ene-automation ehlakaniphile

Esinye sezicelo ezisheshayo ze-AI zebhizinisi wukwakhiwa kohlelo oluzenzakalelayo lwenkonzo yamakhasimende kusetshenziswa amathuluzi asevele ekhona. Isu liqala ngokurekhoda futhi lilobe yonke imihlangano namaklayenti esebenzisa izinkundla ezifana ne-Read.ai noma i -Tactiq , ukudala isisekelo solwazi semibuzo evame ukubuzwa. Bese, i-Gemini 2.5 Pro ingalungiselelwa nale database ukuze iphendule ngokuzenzakalelayo nge-WhatsApp noma nge-imeyili. Empeleni, lokhu kusho ukuthi iqembu lizuza phakathi kwamahora angu-5 nayi-10 ngeviki abekade echithwe enkonzweni yamakhasimende ephindaphindayo, okulivumela ukuthi ligxile ezindabeni zamasu neziyinkimbinkimbi.

2) Ucwaningo lwemakethe ngaphandle kokuqasha umxhumanisi

Amabhizinisi amancane avame ukuntula isabelomali sokuqasha amafemu akhethekile okuhlaziya imakethe, kodwa lokho akusho ukuthi kufanele benze izinqumo ngokungaboni. I-Perplexity AI isebenza njengomcwaningi okhethekile ohlaziya izimbangi, ahlonze amathrendi, futhi aqinisekise imibono yomkhiqizo mahhala. Isibonelo, usomabhizinisi angabuza, "Iziphi izikhalazo zekhasimende eziyinhloko mayelana nemikhiqizo efana neyami engxenyeni yokugcina?" futhi uthole ukuhlaziya okuphelele ngemithombo ekhonjiwe. Ithuluzi lenza ucwaningo olwabiza izinkulungwane zama-reais ekuxhumaneni nezinsizakalo ezifinyeleleka kunoma yiliphi ibhizinisi elincane, okwenza kube nentando yeningi ukufinyelela kobuhlakani bemakethe.

3) Ukudala ukuhlonza okubonakalayo okusebenzayo ngesabelomali esincane

Isithombe somkhiqizo wochwepheshe akuselona ilungelo lezinkampani ezinesabelomali esikhulu. Amathuluzi afana ne-Looka.com adala amaphakheji omazisi obubonakalayo aphelele - okuhlanganisa ilogo, ikhadi lebhizinisi, nesihloko sohlamvu - kanye nokukhiqiza ama-mockups nemiqondo ebonakalayo yemikhankaso yokukhangisa. Lezi zixazululo zivumela ama-SMEs ukuthi abe nesethulo somkhiqizo esiqhathaniswa nesezinkampani ezinkulu, ezilinganisa inkundla ngokwemibono yokuqala abayenzayo kumakhasimende kanye nozakwethu. Ukutshalwa kwezimali kuncane, kodwa umthelela embonweni wevelu nobungcweti ubalulekile.

4) Ukuhlaziywa kwedatha ngaphandle kokuba uchwepheshe

Ukuhlaziywa kwedatha bekulokhu kubonakala njengesizinda esikhethekile sochwepheshe, kodwa amathuluzi esimanje e-AI akuguqule ngokuphelele lokho. I-Polymer Search ixhuma ngokuqondile kumaspredishithi okuthengisa futhi ikhiqize amadeshibhodi asheshayo aveza amaphethini namathuba, kuyilapho i-Excel Copilot ikuvumela ukuthi ubuze imibuzo ngolimi lwemvelo njengokuthi "Imuphi umkhiqizo obunomkhawulo ongcono kakhulu wekota yokugcina?" ngaphandle kokudinga ukwazi amafomula ayinkimbinkimbi. Ukuze uthole izethulo eziphezulu, i-ExcelDashboard.ai iguqula amaspredishithi abe yimibiko ebonakalayo yochwepheshe ngamaminithi. Lawa mathuluzi asusa umgoqo wezobuchwepheshe futhi avumele noma yimuphi usomabhizinisi ukuthi enze izinqumo ezisekelwe kudatha ephathekayo, hhayi nje intuition.

5) Okuqukethwe okunokwehla kwezinkundla zokuxhumana

Ukukhiqiza okuqukethwe okungaguquki kwenkundla yezokuxhumana kungenye yezinselelo ezinkulu zamabhizinisi amancane, kodwa i-AI ekhiqizayo iyiguqule kakhulu le zibalo. I-NotebookLM ingaguqula amakhathalogi omkhiqizo abe iziqephu ze-podcast ezizenzakalelayo nabasingathi ababili abaxoxa ngokwemvelo ngezinto, kuyilapho i-Gemini 2.5 Pro ene -Nano Banana ikhiqiza okuthunyelwe okuphelele kwezokuxhumana, okuhlanganisa umbhalo nezithombe. Kumabhizinisi endawo, i-Suno.com idala ama-jingles angochwepheshe emikhankaso. Empeleni, lokhu kusho ukuthi umuntu oyedwa angakwazi ukukhiqiza umthamo olinganayo wokuqukethwe njengeqembu labachwepheshe abathathu, alondoloze ubukhona bedijithali obusebenzayo nobufanele ngaphandle kokufaka engcupheni ikhwalithi noma ukweqa isabelomali.

6) Imibhalo ezenzakalelayo yezinqubo namaphrojekthi

Izinqubo zokubhala amadokhumenti nemihlangano kudla amahora ayigugu angase anikezelwe ekukhuleni kwebhizinisi. I-AudioPen ixazulula lokhu ngokuguqula ngokushesha imicabango ekhulunywayo ibe imibhalo ehlelekile - mane urekhode imibono yakho ngenkathi ushayela noma uhamba ngezinyawo. I-Read.ai iqhubekela phambili, iqopha ngokuzenzakalelayo imihlangano futhi ikhiqize ukwaziswa namaminithi ngaphandle kokungenelela mathupha. Lawa madokhumenti angase aguqulelwe abe izethulo ezichwepheshile kusetshenziswa i-Gamma.app. 

Izinselelo kanye nendlela ezayo

Naphezu kombono othembisayo, ucwaningo oluthi "Ukuguqulwa Kwedijithali Emabhizinisini Amancane" lukaSebrae lwembula ukuthi u-66% wamabhizinisi amancane namancane aseBrazil ahlala esigabeni sokuqala senqubo yokuguqulwa kwedijithali, u-30% usesigabeni esimaphakathi, futhi u-3% kuphela ongabhekwa njengabaholi emikhakheni yabo. Lokhu kukhombisa ukuthi, nakuba inzalo iphezulu, kusekude phambili.

Phakathi kwezinselele eziyinhloko ukuntula ulwazi lwezobuchwepheshe, izinsiza zezimali ezilinganiselwe, nokumelana noguquko kwamasiko. Nokho, inhlolovo ikhombisa ukuthi u-20% wama-SME abheka ukwamukelwa kwe-AI njengenselele, inani elivame ukwehla njengoba ubuchwepheshe bufinyeleleka kalula futhi bunembile.

"Iphutha elikhulu i-SME engayenza ukucabanga ukuthi idinga ukwenza uguquko oluphelele lwedijithali ngesikhathi esisodwa. Isu elisebenza kahle kakhulu ukuhlonza inkinga yebhizinisi ethile-kungaba kusensizakalweni yamakhasimende, ukuthengisa, noma ukuphatha-futhi isebenzise isisombululo sobuchwepheshe ukuyixazulula. Imiphumela esheshayo idala ukuzethemba nolwazi lwezinyathelo ezilandelayo. Ukuguqulwa kwedijithali uhambo, hhayi indawo," kweluleka u-Kenneth Corrêa.

Ikusasa manje.

Ukuhlangana kwe-AI, i-automation, nokuhlaziya idatha kuchaza kabusha lokho okungenzeka kumabhizinisi amancane namancane. Ukufinyelela okwenziwe ngokwedemokhrasi kulobu buchwepheshe kudala inkundla yokudlala esezingeni eliphakeme, lapho ukushesha, ukusungula izinto, nokugxila kwamakhasimende kunganqoba usayizi nezinsiza zezinkampani ezinkulu.

Njengoba i-98% yezinkampani ezihlela ukusebenzisa i-AI ekupheleni kuka-2025, ngokusho kwedatha ye-HubSpot kukaGartner okubonisa ukuthi ngo-2025 ngaphezu kwe-80% yezinkampani ezinkulu zizobe sezihlanganise izixazululo ze-AI ezinqubweni zabo, kuyacaca ukuthi ukuguqulwa akuseyona inketho, kodwa isidingo samasu.

"Ama-SME amukela ubuchwepheshe namuhla azoba sesimweni esingcono sokukhula, ukukala, futhi aphumelele esikhathini esizayo. I-AI ayithathi indawo yengqikithi yomuntu yebhizinisi-ukudala, uzwela, ubudlelwano-kodwa ikhulisa lezi zimfanelo, ivumela osomabhizinisi ukuthi bagxile kulokho okubaluleke kakhulu: ukudala inani lamakhasimende abo nokwakha amabhizinisi asimeme nafanele. Isikhathi sokuthatha isinyathelo manje," kuphetha uCorrêth.

Isitolo se-TikTok sephula irekhodi lokuthengisa ngesikhathi sokusakaza bukhoma futhi sihlonze izitayela zokuthenga.

Ukuvuselelwa kwe-E-Commerce
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Isitolo se-TikTok sephula irekhodi lokuthengisa ngesikhathi sokusakaza bukhoma futhi sihlonze izitayela zokuthenga.

NgoNovemba wayo wokuqala e-Brazil, iSitolo se-TikTok saqopha imiphumela yokuqopha umlando eqinisa ukwamukeleka komphakathi wase-Brazil kumodeli ye-Discovery Shopping, enikeza indlela entsha ngokuphelele nengokwezifiso zokuthenga, ehlanganisa ukuzijabulisa, ukutholwa, nokuthenga. Ngamavidiyo asebenzisanayo nokusakaza bukhoma, umphakathi uthola kalula futhi uthenge imikhiqizo efunwa kakhulu okwamanje; konke ngaphandle kokushiya isiteji.

Ukukhula kwe-GMV, isamba semali engenayo esetshenziswe kunkundla, bekungu-129%, kucatshangelwa kuphela uLwesihlanu Olumnyama (Novemba 28th) futhi uma kuqhathaniswa nedethi yokuphromotha yango-Okthoba 10. Futhi amaseshini abukhoma abe yisisusa esinamandla sokuthuthukisa ibhizinisi. Ukukhula kwe-GMV okukhiqizwa ukusakaza bukhoma kuphela kwakungaphezulu kakhulu: 143%.

Abadali abaqavile epulatifomu, abafana no-ViihTube, u-Mari Saad, no-Camilla Pudim, bathole imiphumela yokuthengisa encomekayo. NgoNovemba, i-Viih Tube ibambe ukwethulwa kwangaphambili okukhethekile komkhiqizo wakhe wobuhle nokunakekelwa komuntu siqu, i-Spoiler, ku-TikTok Shop, eyakhiwe ngokubambisana nama-Free Brands. Wenze imifudlana emibili ebukhoma endaweni yesikhulumi, eyodwa ngoNovemba 14 kanti enye ngoNovemba 27, lapho athengisa khona imikhiqizo engaphezu kuka-8,500. Ngalo leli sonto, u-Mari Saad wenza ukusakaza bukhoma kuphrofayela yakhe kanye nakuphrofayela ye-Mascavo, uhlobo lwakhe lobuhle, futhi wathengisa cishe amayunithi ayizinkulungwane eziyisikhombisa ngamahora ambalwa. NgoSepthemba, uCamilla Pudim, onabalandeli abayizigidi ezingama-35 ku-TikTok, usebenzise inkundla ukulindela ukwethulwa komkhiqizo wakhe, iPudim Beauty, futhi wathengisa amayunithi ayizinkulungwane eziyisikhombisa. Ekusakazweni bukhoma, umphakathi ubunokufinyelela okukhethekile emikhiqizweni yobuhle ngaphambi kokuba itholakale kwenye indawo.

Amabhrendi, abadali, nomphakathi bebesebenzisa amathuba anikezwa i-Shopping Discovery ecosystem. Okuqukethwe okuyiqiniso, okunikezwayo okuncintisanayo, umphakathi obambisene, kanye nokwenzeka kokusebenzelana kwesikhathi sangempela izithako ezenza izikhathi ezibukhoma ziphumelele.

Amandla okusakaza bukhoma abonakala nakakhulu esenzweni i-COMU, i-ejensi egxile ekwenzeni abadali bokuqukethwe ngobungcweti, esiyenzile phakathi nempelasonto ye-Black Friday. Inkampani yaqasha inqolobane enkulu futhi yamisa amadokodo ayishumi ukuze asakazwe bukhoma. Abadali abangu-45 nemikhiqizo eyisishiyagalombili babambe iqhaza — u-L'oreal, Amend, Simple Organic, Gummy, Dot, Aura Beauty, Vero Brodo, noGuday.

Amathrendi okuthengisa

Akukhona nje ngokusakaza bukhoma ongayithenga ku-TikTok Shop; kunezindlela ezine zokuthenga. Inkundla inikeza amavidiyo athengekayo, ngaphezu kwezigaba "zombukiso" zomthengisi ngamunye kanye nethebhu "yesitolo", esebenza njengombukiso omkhulu wayo yonke imikhiqizo etholakalayo evela kumikhiqizo ehlukene. Ithimba le-TikTok Shop likhombe izitayela ezinhle kuyo yonke le nyanga ezingasiza abathengisi abancane nemikhiqizo emikhulu efuna ukukhulisa ibhizinisi labo endaweni yesikhulumi.

Okunye okutholakele: ukuthengisa bekugxile emikhiqizweni yansuku zonke, amaphrofayili abathengisi ashicilela okuqukethwe okuvame ukwenziwa kangcono, futhi amanani okuncintisana ahlala eyisici esibalulekile ekukhethweni komphakathi.

Isigaba somkhiqizo othengiswa kakhulu endaweni yesikhulumi i-Health & Beauty. Siqaphele ukuthi imikhiqizo enobufakazi obuqinile bokuxhumana nabantu ngokushesha yathola ukudonseka. Ukwengeza, amakhithi omkhiqizo noma ama-combo abe yimpumelelo impela. Kwezemfashini Nezesekeli, okunye okuthe njo okuthengiswa kakhulu, sihlonze ukuthi izinto ezilula ezinezithombe ezicacile zikhiqize ukuzethemba okwengeziwe. Amabhrendi nabathengisi abanokulethwa okusheshayo nabo bakleliswe phezulu. Esigabeni Sekhaya Nendlela Yokuphila, imikhiqizo yenhlangano ibonakala kaningi phakathi kwezithengiswa kakhulu. Sithole ukuthi i-assortment elula esetshenziswa ngokushesha yenze lula isinqumo sokuthenga.

Imiphumela yangoNovemba iqinisa indima yeSitolo se-TikTok njengenkundla lapho ukuzijabulisa, ukutholwa, nokuthenga kuhlangana khona, ikhiqize amathuba angempela ebhizinisi emikhiqizo nabadali baseBrazil.

I-IAB Brasil yenza imephu ye-digital video ecosystem futhi ingena ijule esihlokweni esiqeshini esisha se-IABcast.

Ukuvuselelwa kwe-E-Commerce
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I-IAB Brasil yenza imephu ye-digital video ecosystem futhi ingena ijule esihlokweni esiqeshini esisha se-IABcast.

Ukukhula kokusetshenziswa kwamavidiyo kuyimise kabusha indlela amabhrendi, izinkundla, nabadali abaxhumana ngayo nezithameli zabo. Ukusiza imakethe ukuthi iqonde lo mkhathi oguqukayo, i-IAB Brasil yethula Imephu Yomqondo Ye-Digital Video Ecosystem, ehlanganisa ndawonye ngendlela ehlelekile izinto ezakha indawo yokulalelwayo nokubonwayo ezweni. 

"Ividiyo idlala indima ebalulekile ohambweni lwabathengi nakusu lomkhiqizo. Ukwenza imephu yalesi simiso semvelo kubalulekile ukuze siqonde ukuthembela komunye nomunye nokwenza izinqumo," kusho uDenise Porto Hruby, oyi-CEO ye-IAB Brazil. "Imephu yengqondo inikeza imakethe umbono ohlelekile osiza ukuhlela futhi ugqamise amathuba amasha okwenza."

Lo mbhalo unikeza umbono obanzi wokuthi izinkundla, abadali, abakhangisi, ama-ejensi, ubuchwepheshe, namamethrikhi axhumana kanjani. Ngaphezu kwalokho, ichaza ngezigaba zokukhiqiza, ukusatshalaliswa, ukwenza imali, kanye nokulinganisa, ezihlobanisa nabadlali bemboni ababalulekile njengezinkundla zokusakaza, amanethiwekhi omphakathi wevidiyo efushane, ama-CTV, abashicileli, abadali, izinkampani ze-adtech, nabahlinzeki bedatha.

Ngokuhlanganisa lezi zakhi kudokhumenti eyodwa, i-IAB Brazil inikeza imakethe ngethuluzi lenkomba yamasu elisiza ukuhlela, elisekela izinqumo zabezindaba, futhi likhuthaze ulimi olufanayo phakathi kochwepheshe bezokukhangisa, ubuchwepheshe, nezokuxhumana. I-Digital Video Ecosystem Mind Map iyatholakala kuwebhusayithi ye -IAB Brazil

Ividiyo enhliziyweni yamasu 

Isiqephu sesibili sesizini entsha ye-IABcast sidingida izinguquko zokuziphatha ezilethe ividiyo enkabeni yamasu omkhiqizo, indima ye-TV exhunyiwe, ukuhlangana phakathi komugqa nedijithali, kanye nosesho lwemakethe lwezixazululo ezinokwethenjelwa. Ingxoxo iholwa nguBreno Barcelos, umongameli weDigital Video Committee ye-IAB Brazil kanye nesikhulu kwa-Google, ojoyinwe ngu-Adriana Favaro, waseKantar IBOPE Media. Okuqukethwe kukhuluma ngekusasa lokukalwa kwevidiyo, okuhlanganisa umthelela wobuchwepheshe obufana ne-AI kanye nenhlanganisela yephaneli nedatha enkulu. 

Isiqephu sizotholakala ezinkundleni ezinkulu zomsindo nasesiteshini se-YouTube se-IAB Brasil kusukela ngomhlaka-3.

I-Unico kanye ne-99Pay benza ubambiswano ukuze kuqiniswe ukuvikeleka nokushintshashintsha kwemisebenzi yedijithali.

Ukuvuselelwa kwe-E-Commerce
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I-Unico kanye ne-99Pay benza ubambiswano ukuze kuqiniswe ukuvikeleka nokushintshashintsha kwemisebenzi yedijithali.

I-Unico , inethiwekhi enkulu yokuqinisekisa ubunikazi e-Latin America, imemezela ubudlelwano ne-99Pay, i-akhawunti yedijithali ye-99, ethuthukisa ukuvikeleka nolwazi lomsebenzisi lwenkundla yayo. Ukubambisana kukhombisa ukuthi ubuchwepheshe be-Unico bokufakazela ubuqiniso bedijithali obunama-biometrics obuso kanye Nobufakazi Bokuphila buthuthukisa kanjani izinkampani emikhakheni ehlukene, kusukela emabhange amakhulu nabathengisi kuya ezinkundleni zedijithali, ukushayela futhi kunika amandla umnotho.

Selokhu yamukela isisombululo, i-99Pay iqophe ukuthuthuka okuphawulekayo ekugunyazweni kwabasebenzisi, ngokusebenza kahle okukhulu nokwethembeka emisebenzini, kanye nokunemba okukhulu ekulweni nokukhwabanisa okungenzeka. Njengoba ineminyaka engu-18 yesipiliyoni eBrazil nokuba khona emikhakheni yamasu angu-23, i-Unico inikeza ubuchwepheshe bobunikazi obuqinile, obuvuselelwa njalo ngezinhlobo zokuhlasela eziyinkimbinkimbi kakhulu nezanamuhla, ngaphezu komphumela onamandla wenethiwekhi, lapho ukuqinisekiswa ngakunye kuthuthukisa khona ukuhlakanipha kwesistimu yayo, okwandisa ukunemba ekutholeni okungaqondakali kanye nokwenyusa isivinini sokuphendula okuhle kwamakhasimende kuwo wonke ama-e. isisekelo.

"Ukuvikeleka kwabasebenzisi bethu kungenye yezinto eziza kuqala kithi, futhi sihlala sifuna izixazululo zesimanjemanje emakethe ukuze sinikeze ulwazi oluqhubekayo olucwengisisiwe futhi oluvikelekile," kusho uLuis Zan, Inhloko Yokuhlola Ubungozi kanye Nokuvimbela Ukukhwabanisa kwa-99Pay. "Lapho sihlaziya imakethe, sabona ukuthi izixazululo ze-Unico zinengqondo ngokuphelele ngesimo sethu samanje. Ubambiswano luqinisa ukuzibophezela kwethu ekuvikelekeni, ukusungula izinto ezintsha, kanye nekhono ezinqubweni zedijithali futhi luqinisa ingqalasizinda yethu, lunikeze ulwazi lwezezimali olulula, olusobala, nolulula—izinsika ezibalulekile zokukhula okuqhubekayo kwama-akhawunti ethu edijithali e-Brazil." 

Ukukhethwa kwe-Unico kuphinde kwacabangela ubungcweti bayo emakethe yaseBrazil, kanye nokuqonda kwayo okujulile ngamasiko, ukuziphatha, kanye nezici zalaba balaleli.

"Ubambiswano ne-99Pay lukhombisa ukuthi ukuqinisekiswa kobunikazi sekube yingqalasizinda ebalulekile yomnotho wase-Brazil," kusho u-Guilherme Ribenboim, iNhloko ye-Unico Brazil. "Lapho uhambo lungenamanzi futhi luvikelekile, wonke umuntu uyawina - abathengi, izinkampani, kanye ne-ecosystem yedijithali uqobo." Ngaphezu nje kwendaba yokusebenza kahle, lokhu kubambisana kuqinisa umbono we-Unico wokuthi ngokwakha inethiwekhi yomazisi yomhlaba wonke, ukwethembeka nohambo olungenamanzi lube yizishayeli zokukhiqiza imiphumela engcono nokwandisa ukusebenza kwebhizinisi.  

Ukuhlanganiswa kwezinhlelo ze-Unico kunkundla ye-akhawunti yedijithali ye-99Pay kwaqedwa ngesikhathi sokurekhoda, ezinsukwini ezinhlanu nje zebhizinisi. Ngaphezu kwalokho, ukucutshungulwa kabusha kwesisekelo sabasebenzisi kuzuze ukubambelela okungama-99%, okubonisa amandla enethiwekhi ye-Unico, esevele iqinisekisa abantu baseBrazil abayisi-9 kwabayi-10 abakhuthele ngokwezomnotho ngokuqiniseka okungu-100% futhi yenza ukuqinisekiswa kwebhiliyoni elingu-1 ngonyaka. 

Namuhla, amabhange amakhulu amahlanu azimele amakhulu e-Brazil kanye nabathengisi abayisishiyagalolunye kwabayi-10 abakhulu bathembele kubuchwepheshe be-Unico ukuze bavikele imisebenzi yabo, kusukela ekudaleni ama-akhawunti ekhasimende ( onboarding ) kuya emisebenzini efana nokunikezwa kwesikweletu, i-Pix (Uhlelo lokukhokha olusheshayo lwase-Brazil), ukuthengwa kwe-e-commerce kwenani eliphezulu, kanye nokukhipha imiklomelo yokubheja, phakathi kokunye okuningi.

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