A recent survey of artificial intelligence developed by Microsoft revealed that 74% of micro, small, and medium-sized enterprises in Brazil have already adopted the technology in various areas and functionalities. The popularity of AI is mainly due to its ability to increase efficiency, automate repetitive tasks, and improve decision-making through data analysis.
Br24, a company from Santa Catarina state and partner of the global software Bitrix24 (a management, CRM, and marketing platform), is an example of an organization investing in artificial intelligence to strengthen its relationship with its clients. The company recently launched Biatrix, a virtual assistant that has been widely recognized for its efficiency and problem-solving capabilities.
Biatrix, whose name combines the nickname Bia, the AI for artificial intelligence, and the suffix “trix” from Bitrix24, is available to serve clients 24 hours a day, seven days a week. According to Br24 CEO Filipe Bento, the reception has been so positive that many client organizations are interested in incorporating the virtual assistant into their own systems.
“Customers are really interested in having this technology, and we are realizing that Biatrix can be a solution to attract new customers and scale our business,” said Bento. “It has been very effective.”
Trained using Bitrix24 functionalities, Biatrix is able to identify clients and their respective contacts within organizations, eliminating the need for manual and operational configurations. "It's a technology that provides greater speed and accuracy," Bento pointed out. For example, Biatrix "doesn't leave anyone waiting in the support queue." However, the virtual assistant continues to be monitored by human curation to ensure its effectiveness.
The launch of Biatrix coincides with Filipe Bento's recent participation in an immersion in China's innovation ecosystem. During his visit, Bento attended the World Artificial Intelligence Conference (WAIC) in Shanghai and visited companies such as Kuaishou (known as Kawai in Brazil) and the Baidu hub, a giant in artificial intelligence.
“The digitalization of life in China is impressive. Everything and everyone is connected, to everything and everyone, all the time,” summarized the CEO of Br24. The experience reinforced the view that Biatrix is aligned with the cutting-edge technologies observed in the Asian country.
