Ukubamba nokugcina ukunaka kwamakhasimende kuyinselele kumamodeli amanje ebhizinisi, futhi kubalulekile empumelelweni yanoma iyiphi inkampani nochwepheshe. Amasu asebenzayo okuba ukukhetha kokuqala kubathengi abalulekile ezinkampanini ezifuna ukugqama kwabaqhudelana nabo.
Idatha yakamuva ibonisa ukuthi ukwethembeka kwekhasimende kuya ngokuya kuxhunyaniswa nolwazi lomkhiqizo kanye nombono. Ngokocwaningo lweForbes Insights , abathengi abangu-70% bathi ukuzizwisa okuhle kokuthenga kungenye yezinto eziyinhloko ezithonya isinqumo sabo sokusebenzisa uhlobo oluthile kaningi. Lokhu kuqinisa ukubaluleka kokutshala imali kumasu angagcini nje ngokuheha kodwa agcine amakhasimende.
U-Daiane Milani , uchwepheshe wezentengiso, wabelane ngemininingwane yokuthi ulenza kanjani umkhiqizo into yokuqala umsebenzisi noma ikhasimende elicabanga ngayo. "Imfihlo ilele ekudaleni uphawu lomkhiqizo oluqinile nolukhumbulekayo. Lokhu kudlula ukunikeza umkhiqizo noma isevisi eyikhwalithi; kumayelana nendlela ozimisa ngayo emakethe kanye nendlela oxhumana ngayo ngokomzwelo nezithameli ozihlosile," uyachaza.
Ukuba khona okungaguquki kuzo zonke izindawo zokuxhumana.
Uchwepheshe ugcizelela ukubaluleka kokuba khona okungaguquki kuzo zonke izindawo zokuthinta ikhasimende, kusukela ezinkundleni zokuxhumana kanye nokukhangisa kuya kukhwalithi yesevisi ezindaweni ezibonakalayo, phakathi kokunye. “Emsebenzini wabo wansuku zonke, abanikazi bamabhizinisi noma osomabhizinisi bangase bangakwazi ukubona ukubaluleka kwemininingwane, kodwa kufanele baqonde ukuthi ubunikazi babo obubonakalayo, kanye nokuxhumana kwabo ngamazwi nokungakhulumi, kuyakwethula futhi kuqinise isithembiso senkampani kanye nesimo sayo esiyingqayizivele semakethe, "esho.
Ukuze kusetshenziswe lawa maqhinga, u-Daiane Milani uyatusa: “Izinkundla zedijithali zinikeza amathuba ezinkampani ukuthi zihlanganyele ngokweqiniso nezithameli zabo. Kodwa akukho okudlula ukuxhumana ubuso nobuso. Kungalesi simo lapho inkampani ingakwazi ukwakha isibopho sangempela nesijulile namakhasimende ayo. Ngenxa yalokhu, kubalulekile ukuthi indawo ebonakalayo nokuxhumana kuhambisane futhi kuqinise lolo hlobo lomkhiqizo, ngomqondo oqinile nongaguquguquki wenkampani ukuze igcine ukubonakala kwayo. amakhasimende amasha,” kuphetha yena.
