Bitso Business – Bitso's B2B unit that provides infrastructure for efficient and transparent cross-border payments – today launched its new report, ' Stablecoins Landscape in Latin America', covering the first half of 2025, during the Stablecoin Conference 2025. The study, based on a behavioral analysis of a sample of over 1,300 Bitso Business clients, is a continuation of the already benchmark Crypto Landscape in Latin America report. The new analysis reveals exponential growth in the adoption and use of stablecoins by companies throughout the region.
The company also unveiled a new brand identity during the conference, reflecting how Bitso Business has been keeping pace with market evolution over the past three years, becoming a trusted payment infrastructure partner for more than 1,900 institutions.
Stablecoins are rapidly becoming one of the most transformative tools in global finance. According to the Bank for International Settlements (BIS), by 2025 stablecoins will exceed US$230 billion in market capitalization, compared to approximately US$20 billion in 2020. Daily trading volumes consistently place stablecoins among the most traded digital assets, with USDT and USDC together accounting for over 70% of all global crypto asset activity (CoinGecko, 2025). As businesses and individuals seek faster, cheaper, and borderless payment alternatives, stablecoins are bridging the gap between traditional finance and digital assets.
“In Latin America, we are not just observing this transformation, we are leading it. Thousands of companies already trust Bitso Business's infrastructure for cross-border payments and stablecoin- , which allow global businesses to pay and receive instantly in local currencies, with efficiency, transparency, and regulatory coverage,” stated Daniel Vogel, CEO and co-founder of Bitso. “And that’s why we dedicate time to listening to our clients, understanding how they are using stablecoins and for what purposes.”
Key highlights from the Latin American Stablecoin Outlook report for the first half of 2025:
- Exponential growth in institutional adoption.
- The share of stablecoins in the total volume traded by Bitso Business more than doubled between the second half of 2024 and the first half of 2025.
- Companies are increasingly integrating stablecoins into treasury, foreign exchange, and payment operations, reinforcing their role as a trusted instrument for cross-border finance.
- Penetration in different sectors
- Adoption is expanding beyond traders and remittance companies, reaching traditional payment services and money transfers.
- Key sectors: 68% growth among PSPs (Payment Service Providers) and a 5.3-fold increase in the gaming sector.
- Stablecoins into emerging markets by offering regulated access to strong currencies without requiring US residency or tax identification.
- New use cases beyond shipments
- Although remittances remain an important driver, new use cases are gaining prominence: foreign exchange, treasury, and arbitrage accounted for 45% of Bitso Business's stablecoin
- B2B payments also maintained consistent growth compared to the first half of 2024.
- Consistent growth across the region
- Mexico continues to lead, increasing its share of stablecoin from 45% in the first half of 2024 to 47% in the first half of 2025.
- Brazil increased its share, with a 2 percentage point increase year-on-year (first half of 2024 – first half of 2025).
- Colombia also grew by 2 percentage points in the first half of 2025 compared to the same period of the previous year.
- Argentina saw a 1 percentage point increase year-on-year (first half of 2024 – first half of 2025).
- Other countries in the region are still in the early stages of adoption, but are showing steady growth as more industries explore stablecoin- beyond remittances.
Bitso Business: Entering a new era
Daniel Vogel also announced, on the first day of the Stablecoin Conference 2025, the new identity of Bitso Business. The rebranding replaces the unit's traditional green with a renewed shade of blue, symbolizing the company's consolidation as a strategic infrastructure player for institutional payments.
“When we launched Bitso in 2014, crypto was still experimental. Today, Bitso Business is a payment infrastructure partner to more than 1,900 institutions, helping them send, receive, and convert local currencies through blockchain, in a faster, cheaper, and fully regulatory-compliant way,” said Vogel. “This new identity reflects the journey we have taken and the future we are building together for businesses in Latin America and beyond.”
With over a decade of experience in the region, Bitso continues to lead the movement to make crypto useful, driving both institutional and retail financial access through innovation, trust, and regulatory alignment.
Winners of the MXNB Hackathon:
At the Stablecoin Conference 2025, Juno – a Bitso company – announced the winners of the MXNB Hackathon, a global online challenge to reshape the future of finance. The prizes, promoted in collaboration between Bitso Business, Arbitrum, QED Investors, and Portal, were awarded after a 4-week marathon aimed at creating the next generation of payment and DeFi solutions with the stablecoin pegged to the Mexican peso.
The winners by category are:
Payments: Kustodia, from Mexico: Kustodia is an automated custody layer built on banking rails like SPEI. It allows anyone to set programmable conditions for payments without the need for lawyers or escrow accounts. Funds are released only when the conditions are met, adding trust and accountability to day-to-day transactions.
DeFi: RoomFi, from Mexico and Bolivia: RoomFi tokenizes and optimizes rental contracts using Arbitrum. It transforms deposits and upfront rents into pools that generate income and create tenant reputation credentials via NFTs. With native integration with SPEI, it connects traditional payments to decentralized finance.
Open Arbitrum: ZamnaSec Protocol, from Mexico: ZamnaSec is an AI-powered on-chain firewall for smart contracts. It blocks malicious transactions before attacks occur, ensuring that only secure transactions are executed and recorded on the blockchain.
