A OmniChat, the leading Brazilian chat commerce platform, has just announced its native integration with the Magento and Shopify e-commerce platforms. Beyond merely integrating systems, this development positions OmniChat's artificial intelligence as the core element of operations: autonomous sales agents now utilize real-time data from e-commerce platform integrations to enhance results in a personalized and automated manner.
The new integration layer includes the use of generative AI applied to sales, with Whizz Agent, the autonomous sales agent developed by the company. The agent operates like a human salesperson in real time, recommending products, answering questions, and guiding the customer to conversion—all in a personalized and scalable way.
Through the native integrations, Whizz can send products, collections, and direct checkout links within the conversation, automate routine tasks such as order tracking and status updates, invoice issuance, and duplicate bill generation, as well as activate cart recovery campaigns and, with VTEX, payment reminders via PIX and order status notifications.
With the new integrations, the company now becomes the platform with the broadest coverage among major e-commerce players, featuring native connectivity with VTEX, Magento, and Shopify—the three key players in Brazilian digital retail.
“In addition to the VTEX integration we already offer, expanding the scope to Magento and Shopify strengthens our positioning as the most comprehensive ecosystem for assisted sales through conversational channels. Integrations like these simplify adoption and enhance a seamless digital shopping journey,” states Maurício Trezub, CEO of OmniChat.
Plug & play to scale sales in chat
The key differentiator of the new integrations lies not only in native connectivity but also in the ability of autonomous agents to transform e-commerce data into contextualized and personalized sales interactions. Among the AI functionalities are:
- Real-time product and collection query and recommendation, based on inventory, history, and consumer profile, 24 hours a day, 7 days a week.
- Instant generation and sending of checkout links, reducing friction and conversion time.
- Answering questions and guiding end-to-end purchase journeys, like a human salesperson.
- Activation of intelligent campaigns for cart recovery and payment reminders (including via PIX, with VTEX).
Currently, over 500 brands use OmniChat to enhance their results through conversational sales, including Decathlon, Acer, Natura, La Moda, and AZZAS 2154.
