Around 50 executives from companies in Novo Hamburgo and the region participated this Friday (25) in the Coffee with AI, promoted by Paipe Tecnologia e Inovação. The event, held at Espaço Dutra, was an opportunity to discuss the future of artificial intelligence and the use of technology in all areas of the company to boost competitiveness. Research carried out by the consulting firm McKinsey indicates that, in 2024, 72% of companies in the world will already adopt the technology, a significant advance compared to 55% in 2023.
AI experts presented the trends and impacts of artificial intelligence on organizations. The opening was done by Vinicius Dutra, creator of the Dutra Method, who spoke about the "Impact of AI on company valuation". Following him, Matheus Zeuch, from SAP LABS, addressed "Innovation and application of AI in the SAP Universe", and Felipe de Moraes, from Paipe, discussed "AI in business areas".
“When a company adopts artificial intelligence, the market tends to perceive an increase in its value. The next competitive differentiator for organizations will be the use of AI in all areas,” says Marcelo Dannus, CEO of Paipe. The main reason, he explains, is the gain in intelligence for the company. “Having data is not the same as having knowledge. It is necessary to correlate them to generate competitiveness and innovation, and AI does this like no other,” he adds.
Founded in 2013, Paipe, headquartered in Novo Hamburgo, develops customized software focused on solutions that utilize artificial intelligence. The startup from Rio Grande do Sul has already delivered more than 1,200 projects for sectors such as healthcare, sales, finance, export, and logistics. Among the methodologies offered by Paipe to accelerate the implementation of AI in companies is HackIAthon, which identifies potential applications of the technology in daily operations across different sectors.
