OmniChat a leading Brazilian chat commerce platform, has just announced its native integration with the Magento and Shopify e-commerce platforms. More than just integrating systems, this new feature positions OmniChat's artificial intelligence as a central element of the operation: autonomous sales agents will now use, in real time, data from integrations with e-commerce platforms to enhance results in a personalized and automated way.
The new integration layer includes the use of generative AI applied to sales, with Whizz Agent, the autonomous sales agent developed by the company. The agent acts as a human salesperson, in real time, recommending products, answering questions, and guiding the customer to conversion—all in a personalized and scalable way.
Through native integrations, Whizz can send products, collections, and checkout links directly in the conversation, automate inbound routines such as order tracking and status, issuing invoices and duplicate payment slips, as well as activate shopping cart recovery campaigns and, with VTEX, payment reminders via PIX and order status updates.
With the new integrations, the company becomes the platform with the widest coverage among the main e-commerce players, with native connectivity to VTEX, Magento, and Shopify — the three major players in digital retail in Brazil.
“In addition to the VTEX integration we already offer, expanding the scope to Magento and Shopify strengthens our position as the most complete ecosystem for sales assisted by conversational channels. Integrations like these simplify adoption and enhance a fluid digital buying journey,” says Maurício Trezub, CEO of OmniChat.
Plug & play to scale chat sales
The key difference in the new integrations lies not only in native connectivity, but also in the ability of autonomous agents to transform e-commerce data into contextual and personalized sales interactions. Among the AI functionalities are:
- Consultation and recommendation of products and collections in real time , based on stock, history and consumer profile, 24 hours a day and 7 days a week.
- Instantly generate and send checkout links , reducing friction and conversion time.
- Answering questions and guiding the entire purchase journey from start to finish , like a human salesperson.
- Activation of smart shopping cart recovery campaigns and payment reminders (including via PIX, with VTEX).
Currently, more than 500 brands use OmniChat to boost their results through conversational sales, including Decathlon, Acer, Natura, La Moda, and AZZAS 2154.
