E-Commerce Update - News about E-Commerce in Brazil

Articles

E-commerce trends for 2026: instant service, reputation, and conversion as central pillars.

E-Commerce Update - 17/12/2025

Emphasis

E-commerce is expected to generate R$ 26.82 billion in revenue by Christmas 2025.

Emphasis

Amazon, Mercado Libre, and Shopee were the three most mentioned brands during Black Friday 2025.

Balance sheets

Black Friday: E-commerce surpasses R$ 10.1 billion in revenue.

Tips

High demand during Christmas exposes companies to the risk of being banned from WhatsApp.

E-Commerce Update - 19/12/2025

YouTube Shopping arrives in Brazil: how do creators, brands, and the platform itself benefit from social commerce?

7 steps to start selling on TikTok Shop in 2026

You have only one customer. Your retail business should be too.

The post-Black Friday period marks the beginning of a new cycle for e-commerce.

Tendencies

The 8 counter-trends in marketing in 2026: what should you stop doing?

E-Commerce Update - 18/12/2025

The end of friction: how today's consumer is forcing e-commerce to become invisible.

Split payment and cash flow: the new challenge of tax reform for B2B companies.

Christmas reinforces "phygital" convergence and consolidates the new role of media in the purchase journey.

Trends for 2026: Navigating the short term will be vital.

New releases

Remessa Online aims for strategic expansion in foreign trade and projects growth of over 400% by 2026.

E-Commerce Update - 18/12/2025

Kirvano launches automatic Pix payment system.

Born in the digital world, Brazilian sports brand opens its first physical store and aims for expansion through franchises.

The first health plan marketplace reaches 78 operators and 1120 plans.

Lope Digital Commerce debuts with an investment of R$ 15 million and inaugurates a growth phase for the TTX Group.

Research

Complaints about online purchases are skyrocketing in Brazil, according to consumer protection agencies.

E-Commerce Update - 19/12/2025

7 out of 10 Brazilians prefer internet with ads to paying for services that are currently free, according to research by IAB Brasil.

Online Christmas shopping is expected to grow by at least 15% in Brazil, according to a study.

Millennials dominate flower purchases in Brazil, according to Giuliana Flores.

HP report reveals that 57% of malware in 2025 will be aimed at stealing access data.

Events

Uappi is hosting a free live event about artificial intelligence applied to e-commerce.

E-Commerce Update - 05/12/2025

Visa promotes the future of SMEs at the VII Ibero-American Forum

Stone presents an ecosystem of solutions to boost Brazilian entrepreneurship at "Stone ON," the company's event.

Trends in digital advertising in retail at Commerce Media Days Brazil

ESPM brings together market entities and launches the "Marketing & Advertising Review" movement to reflect on the future of marketing and communication in Brazil.

Laws

International purchases underwent tax changes in 2025 and require consumer attention.

E-Commerce Update - 19/12/2025

A report from the Federal Public Prosecutor's Office confirms that the licensing of TikTok's data center in Ceará is irregular and insufficient.

The digital services sector represents one of the largest tax contributors in Brazil, a study indicates.

The new frontier of money laundering: digital influencers and the "raffle business"

The Central Bank is foregoing consumer protection by not regulating credit linked to Pix.

Courses

Free: Alura, Sebrae, and Google announce AI course for small businesses.

E-Commerce Update - 20/10/2025

Registration is open for free entrepreneurship courses at Qualifica SP.

Education startup offers 8 free courses with certificates.

Education startup offers free Power BI course with certificate and 1 year of access.

Education startup offers free online course on advanced LinkedIn.

Awards

Amazon Brazil and Companhia das Letras announce the book "Via Pública," by Tiago Costa, as the grand winner of the 1st edition of the Kindle Black Voices Award.

E-Commerce Update - 18/11/2025

Twilio announces the 20 winners of the third annual AI Startup Searchlight Awards.

The Brazilian phase of the Startup World Cup 2025 is now open for pre-registration.

Amazon Brazil announces the book "Caixa de Silêncios" (Box of Silences), by Marcella Rossetti, as the grand winner of the 2nd edition of the Amazon Young Adult Literature Prize.

The Sebrae Women in Business Award is open for entries until June 15th.

E-book

Book on Artificial Intelligence regulation in Brazil to be launched at the Federal Senate.

E-Commerce Update - 07/11/2025

Consulting firm launches practical security guide to protect businesses before Black Friday.

CRM: the engine that unites tradition and innovation in retail.

The book tells the story of Elias Torres, a barber from Minas Gerais who has styled hair for Messi, Neymar, and Ronaldinho.

Guilherme Enck's new book shows how to invest in startups and take advantage of the innovation wave in Brazil.

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