Ukuthuthuka kwezindlela zokukhokha zedijithali kusheshise izinguquko ezibalulekile ekuziphatheni kwabathengi ku-inthanethi e-Brazil. Akumangazi ukuthi i-Pix - isistimu yokukhokha esheshayo eyasetshenziswa yiBhange Elikhulu LaseBrazil ngo-2020 - ihlanganisa isikhundla sayo njengendlela ekhethwayo yokuthenga kwe-e-commerce kazwelonke.
Ngokusho kocwaningo oluthi "Global Expansion Guide for High-Growth Markets" yinkampani yaseCanada i-Nuvei ye-fintech, ngo-2027 i-Pix izomela ngaphezu kwe-50% yokusebenza kulo mkhakha, idlula ukusetshenziswa kwamakhadi esikweletu, okulindeleke ukuthi kubangele u-27% wokuthengiselana.
Ngo-2024, lolu hlobo lwenkokhelo bese luvele lwaba ngu-40% wemisebenzi ku-e-commerce yaseBrazil. Ukuduma kwayo kungenxa yesivinini sayo, ukusebenza kwayo, kanye nokuntuleka kwezimali ezikhokhwayo kubathengi—izici eziyenze yathandeka ngokukhethekile kubantu abangabhanganga noma labo abanokufinyelela okulinganiselwe kumasevisi ezezimali endabuko.
Ukwethulwa kwezinto ezintsha ezifana ne -Pix by Proximity , ekhishwe yi-Central Bank ngo-February 2025, ithembisa ukuqhubekisela phambili lo mkhuba. Lokhu kusebenza kuvumela abathengi ukuthi benze izinkokhelo ngokumane basondeze umakhalekhukhwini wabo eduze kwendawo yokukhokha, okufana nokusebenzisa amakhadi okungenakuxhumana, ukwenza ukuthengiselana kusheshe nakakhulu futhi kube lula.
Ngaleso sikhathi, ezinye izindlela zokukhokha zibonisa ukuhluka kwesabelo sazo semakethe. Izikhwama zedijithali, isibonelo, zibalwe ku-7% wezinkokhelo ze-e-commerce ku-2024 futhi kulindeleke ukuthi zimele i-6% ngo-2027. Ukusetshenziswa kwama-slips asebhange, ngakolunye uhlangothi, kuyaqhubeka nokuncipha, okulindelwe ukwehla kusuka ku-8% kuya ku-5% ngesikhathi esifanayo.
U-Rebecca Fischer , umsunguli kanye Nesikhulu Esiyinhloko Secebo (i-CSO) ye- Divibank , uchaza ukuthi lezi zinguquko zibonisa ukujwayela okusheshayo kwabathengi base-Brazilian emisha yezobuchwepheshe emkhakheni wezezimali. "Intandokazi ekhulayo ye-Pix igqamisa ukusesha kwezixazululo zokukhokha ezisebenza kahle kakhulu nezifinyelelekayo, okubonisa ushintsho olukhulu ekuziphatheni kokuthenga ku-inthanethi ezweni. Olunye uguquko olutholakala emhlabeni we-e-commerce i-Pix by Initiation, evumela abathengi ukuthi bakhokhe ngokuqondile lapho bekhokha, ngaphandle kokudinga ukukopisha nokunamathisela amakhodi noma ukuvula uhlelo lokusebenza lwebhange. amanani, ikakhulukazi okuthengwa ngamadivaysi eselula,” usho kanje.
