Retail Media muove R$ 3,5 miliardi in Brasile e feroce disputa nell'e-commerce

In a global surge, the Brazilian Retail Media market generated revenue of over R$1,473.5 billion in 2024, in Brazil alone, according to IAB Brazil data. This figure surpasses the 2023 revenue by 41% and supports the sector's projections, which predict nearly doubling in size, from US$1,471.6 billion in 2023 to US$1,473.1 billion by 2027.

Besides intensifying the competition for prominence in e-commerce searches, the promising landscape highlights technology as the key competitive differentiator. In this context, Retail Media platforms emerge as important allies for the market. As a market leader, Topsort is increasingly sought after by brands, who are seeking the company's solutions to overcome challenges like data fragmentation and slow report generation, which are critical for their operations.

Mediante una struttura tecnologica basata sull'intelligenza artificiale per automatizzare e ottimizzare le campagne, la piattaforma Topsort offre strumenti che regolano le offerte in tempo reale e analizzano grandi quantità di dati per generare intuizioni pratiche per i clienti.

"What sets us apart is our methodology: we grant partners more autonomy to monetize ads with flexibility and complete control, something many platforms don't offer. Our value proposition is to democratize the complex and lucrative monetization technologies that were previously accessible only to global giants," detailed Diego Bonna, Head of Topsort Ad Network in Latin America.

Além disso, a companhia, com atuação fundamentada em três pilares principais (crescimento exponencial do setor de Retail Media no país, validação estratégica de parceiros de alto nível e alinhamento de sua tecnologia com as principais tendências de futuro), aposta no modelo sem cookies e o uso de dados primários ( ...First-party data), o que fortalece a marca como solução segura e “à prova de futuro”. Além disso, o modelo ...which strengthens the brand as a secure and "future-proof" solution. Furthermore, the model API-first Allows retailers and marketplaces to quickly and efficiently implement their own Retail Media platforms.

Til stede i over 40 land, behandler Topsort en GMV (Gross Merchandise Value) på over US$100 milliarder i Latin-Amerika, og skiller seg også ut ved å bygge egne løsninger som gir mer autonomi til merkene.

Con l'auto-ottimizzazione di Topsort, gli inserzionisti hanno la libertà di definire strategie di campagne e un ROAS (Return on Ad Spend) obiettivo, mentre la piattaforma si occupa di ottimizzare autonomamente le offerte. Ciò semplifica notevolmente la gestione delle campagne, eliminando costanti regolazioni manuali e consentendo agli inserzionisti di concentrarsi sulle loro strategie di business", ha dettagliato.

Ainda de acordo com o executivo, a Topsort também é uma aliada importante na gestão de campanhas lideradas pelas agências.

We simplify campaign management and maximize ROAS. Our Ad Network allows you to manage and optimize projects and campaigns across multiple retailers from a single dashboard. Furthermore, our autobidding feature lets you adjust actions in real time to achieve your desired ROAS, reducing manual effort. This leads to ad performance that exceeds expectations. The platform also provides comprehensive end-to-end attribution tracking, allowing advertisers to know precisely how many sales each ad generated," he concluded.