A Wine, o maior clube de assinatura de vinhos do mundo com mais de 421 mil assinaturas, já disponibilizou mais de R$ 1.740.000.000 em cashback para clientes por meio de seu programa de benefícios, o WineUP.. Disponibile per tutti i clienti che effettuano acquisti sul nostro e-commerce, il programma di ricompense è pensato per offrire ai consumatori un'esperienza di gamification all'interno dell'app Wine, che permetterà di accumulare punti convertibili in valore, utilizzabili per l'acquisto di nuovi vini.
Fino a oggi i consumatori hanno già riscattato 2,7 milioni di bottiglie di vino come parte del valore speso per gli acquisti. A pochi giorni dal suo quinto anniversario, WineUP fa parte della strategia di Wine per offrire nuove esperienze di consumo ai clienti, attraverso l'offerta di vantaggi esclusivi e ricompense attraenti, oltre a riconoscere i soci del Wine Club per la loro fedeltà.
The WineUP program was created based on feedback from Wine Club members, subscribers to the Wine subscription club. With a multidisciplinary team, the company developed an intuitive and functional interface that allows users to accumulate points and convert them into rewards and discounts. Under the program, cashback is available through the Wine app for redemption, and all purchases made on the website, app, or physical stores are counted towards earning points, which will generate the cashback.
Alle Kunden, die mindestens einen Kauf im Wine-E-Commerce tätigen, werden automatisch im WineUP registriert. Mitglieder des Clubs sammeln dreimal so viele Punkte und genießen exklusive Vorteile.
WineUP bruker en gamifiseringstrategi for å oppmuntre forbrukere til å interagere med vinverdenen gjennom oppdrag og prestasjoner. Underveis i appen kan brukerne samle poeng, og dermed oppgradere nivå og låse opp nye fordeler. Periodiske oppdrag, som den første kjøpen i appen eller den første produktvurderingen, og gradvise prestasjoner basert på kundens forbruk, sikrer en dynamisk og engasjerende opplevelse.
"We are constantly seeking something new, different, that challenges and expands consumers' knowledge of the world of wine. And even better if these experiences involve entertainment and fun in the delicious world of wines," comments Laura Barros, Marketing Director at WineBesides the existing benefits, starting August 2024, the WineUP program will introduce new features and advantages.
WineUP's RouletteAs members advance in status, they can spin the roulette wheel and earn even more cashback and rewards.
Nuovo status – superidoloThose who reach this status will receive 5% cashback and 20% discount on all purchases, instead of the usual 15%.
Utilisation of cashbackThe cashback value used in orders will be adjusted according to the status on WineUP, allowing Super Ídolos to use up to 100% of cashback on the order value.
New MissionsHver måned vil nye oppdrag legges til appen, noe som stimulerer deltakelse og øker mulighetene for å tjene cashback.
The program update, with new missions and new games through the app, aligns with Wine's gamification strategies and diversified consumer experience. While WineUP serves members and consumers, enabling point accumulation and benefits through the app, in physical stores there is Wine Games, which creates national competitions like blind tastings to promote exchange, knowledge, and benefits like cashback.
