Kungakhathaliseki ukuthi kwezokuxhumana, ukumaketha, noma imakethe yezezimali, kunezinkampani eziphumelele kuphela ngenxa yobudlelwano phakathi kwabangane ababelana ngamaphupho, izinselele, kanye nezimpumelelo. Ngalolu suku Lwamazwe Ngamazwe Lobungani, olugujwa ngoFebhuwari 14, thola izindaba zamabhizinisi azalwa ngenxa yezibopho zobungane futhi akhula ngokusekelwe ekwethembaneni kanye nesifiso sokuchuma ndawonye.
Kunjalo nge-NoAr, i-ejensi yezokuxhumana egxile ekusheshiseni imikhiqizo; I-Wigoo, i-ejensi yokumaketha yedijithali enomqondo we-martech; U-ConCrédito, umholi emkhakheni wemali ebolekiwe yabaholayo; kanye ne-HUTLERS.BR , i-ejensi yokumaketha bukhoma namasu edijithali.
"Ukuxhumana komuntu oyedwa kanye nokuqanjwa kabusha ekulethweni"
Ngo-2011, esanda kufika e-São Paulo, intatheli u-Mariana Hinkel wase-Santa Catarina kanye nochwepheshe bezobudlelwane bomphakathi uMarina Mosol wase-São Paulo basungula i-ejensi yabo ye-PR. Umoya wabo wezohwebo wawusukela ekusebenzelaneni kwabo kochwepheshe kanye nobungane, kodwa, njengoba bengakhulelanga eSão Paulo, inselele kwakuwukwakha isisekelo esiqinile sokuxhumana.
“Kwabonakala kuwubuhlanya ukwakha inkampani yezokuxhumana enezinsiza ezimbalwa edolobheni elisha eliyinselele njengeSão Paulo, kodwa sasazi ukuthi kwase kuyisikhathi sokuzifaka engozini,” kusho uMariana.
Batshale imali kusevisi yamakhasimende ocingo ngenkathi besebenza ekhaya. “Uma iklayenti lishaya ucingo, laliphendulwa ‘umamukeli wethu,’ ngisho nangesiNgisi,” kukhumbula uMarina. Khonamanjalo, ozakwethu babambe iqhaza emicimbini nasemihlanganweni yebhizinisi. "Sakha inethiwekhi yethu ikhadi lebhizinisi elilodwa ngesikhathi. Sitshale isikhathi esiningi sidala ukuxhumana, kodwa yilokho okusiqhubele phambili," wembula uMariana.
Eminyakeni yayo yokuqala, le nhlangano yamemezela amaphrojekthi anelukuluku nokungajwayelekile, njengokwethulwa kwencwadi kababa kaMichael Jackson eBrazil kanye nenkampani “eyenza amaphupho afezeke,” njengaleyo kadokotela owachitha isonto lonke e-Europe ephila njengoJames Bond. Njengoba inethiwekhi yokuxhumana ikhula, i-ejensi yaqala ukusebenzela amakhasimende e-e-commerce, amabhizinisi edijithali, nezinkampani zobuchwepheshe.
Njengoba ineminyaka engu-14 isemakethe, i-NoAr manje isiwuphawu lokuqanjwa kabusha kwe-ecosystem futhi isivele iwine amakhasimende abalulekile ezigabeni ezihlukahlukene ezifana ne-Sony, Vtex, Boston Scientific, phakathi kwezinye. Ngonyaka ka-2025, inkampani yethule umbiko okhethekile, i-AIres, esebenzisa i-Artificial Intelligence ukwenza imephu yamamethrikhi angaphezu kuka-50 futhi ilethe ukubonwa okungakaze kubonwe kokufinyelelwa kwezenzo ze-PR.
"Bekuwumdlalo osheshayo."
Yakhelwe ngokuhlanganyela ozakwethu nabasunguli ababambisene nabo u-Dib Sekkar no-Gustavo Santana, indaba ka-Wigoo, i-ejensi yokumaketha yemikhiqizo emikhulu, yaqala ngobungane bezingane obagqama baba ubambiswano lwebhizinisi.
Uhambo lwezamabhizinisi lwaqala ngo-2016, lapho i-Wigoo izisungula njengenkampani yezobuchwepheshe nedatha, ihlinzeka ngedatha kanye nesofthiwe yokukhiqiza ehamba phambili yabathengisi.
Ngisho noma enolwazi emkhakheni wokusebenza, uGustavo ekuqaleni wanikela ngokunikeza iseluleko esibalulekile—ube nesandla ekuhlanganisweni kwedijithali kwe-Sem Parar. Kodwa, ngemva kweminyaka emibili nenkampani, uDib wabona ukuthi ukulandela iseluleko sikaGustavo kwakunganele futhi kwaguqula ubungane babo baba ubudlelwano.
"Ngaphandle kokuhlangana ebuntwaneni, sasiba nemibono esheshayo nemigomo efanayo lapho sikhula. Le nkampani yakhula kancane kancane futhi inomsebenzi onzima, ngaphandle kokutshala izimali zangaphandle futhi ikwazi ukuziphilisa ngenzuzo yayo. Izindlela zethu zobungcweti nazo zawela futhi zaxhunyaniswa nemigomo namaphupho afanayo," kusho uGustavo.
Namuhla, i-Wigoo izimise ngomqondo we-martech, ukuhlanganisa ukumaketha kanye nobuchwepheshe ngokusebenzisa izindlela zeziteshi eziningi, ezisebenza ngamasevisi angu-360º, ihlaziya izidingo zeklayenti ngalinye futhi igxile ekubeni uzakwethu webhizinisi onamasu.
"Inhloso yethu, futhi okwenza sikhule ngokushesha kangaka, ukugxila ku-100% kumakhasimende ethu. Siyaqhubeka sikwenza lokhu ngesasasa esasinalo ngesikhathi siqala, sihlale sifuna izindlela ezintsha zokuthuthukisa ukulethwa kwethu nokufeza izinhloso zethu," kuphawula u-Dib.
"Ukukhula ndawonye ukuze uphumelele"
Ubungane bungaba isiqalo sempumelelo enkulu. Endabeni kaWilliam, umsunguli we-ConCrédito, indlela eya kwezamabhizinisi ibilokhu ixhunyaniswa nabantu abaseduze naye. Evela kusizinda esiyinselele, waqala umsebenzi wakhe wokuba umshini wokuwasha izimoto, umfana ohambisa amaphephandaba, kanye nomsebenzisi wesikhungo sezingcingo. Ngokuzinikela kanye nombono ngekusasa, wakhula emkhakheni wezikweletu, waba nguzakwethu enkampanini nangaphambi kokusungula ibhizinisi lakhe.
Ngo-2016, u-ConCrédito wazalelwa ekamelweni lakhe, enefenisha ethuthukisiwe, kodwa inhloso echazwe kahle: ukunikeza izixazululo zezezimali ezinobulungiswa nezifinyelelekayo. Kusukela ekuqaleni, uWilliam wayekholelwa ukuthi ukukhula kufanele kube yiqoqo. Waletha abangani ebhizinisini, waqeqesha abantu abangenalwazi, futhi wadala indawo lapho wonke umuntu engaphumelela ndawonye. "Bengihlala ngikholelwa ukuthi impumelelo yeqiniso yilokho esihlanganyela ngakho. Uma sikhula ndawonye, sithuthuka ngokushesha nangenhloso eyengeziwe," kugcizelela usomabhizinisi.
Namuhla, i-ConCrédito iyisilinganiso emakethe yemalimboleko ekhokhelwayo, njengoba isivele isicubungule inkontileka engaphezu kuka-R$1.5 billion futhi isebenzela amaklayenti angu-100,000 nyanga zonke. Kodwa ngale kwezinombolo, inkampani igqama ngokuzibophezela kwayo ekuthuthukiseni abantu bayo, izifundo ezikhuthazayo, umqondo wokukhula, nokwakha iqembu elikhula ngamandla nsuku zonke.
"Ukuguqula ngobuningi"
Ubudlelwano phakathi kwezikhulu u-Haynabian Amarante, owaziwa ngelika-Bibi, no-Ramon Prado baqala emakethe yokumaketha bukhoma. "Ngangiyinhloko yokukhiqiza enkampanini futhi ngaxoxisana noRamon esikhundleni sokuphatha i-akhawunti. Ngangingakaze ngicabange ukuthi singaba ozakwethu," kusho uBibi.
Ngokuqashwa kanye nezingxoxo zansuku zonke emsebenzini, uRamon noBibi bathola ukuxhumana okuqinile phakathi kwezindinganiso zabo zomuntu siqu nezimfundiso ezidluliselwa imindeni yabo. Lokhu kuhlobana kwavusa kubo isifiso sokwenza ibhizinisi elihambisana nalezi zimiso, ezihlanganisa kokubili isiko lebhizinisi kanye nendawo yokusebenza.
iphrojekthi ye-HUSTLERS.BR yayihlose ukulinganisa amakhono ami nesekhethi yemicimbi. Ngenkathi ngiqala ukusebenza no-Bibi ngo-2019, sabona ukuthi kwase kuyisikhathi sokuguqula imakethe nge-ejensi egxile kwe-Live Marketing, Digital Strategy, futhi igxile ekwehlukahlukaneni emaqenjini namaphrojekthi. Ngo-2020, sasungula ngokusemthethweni -HUSTLERS kanye nokusebenza kwayo ngokugcwele kwe- inhloso,” kusho uRamon.
Njengamanje, osomabhizinisi bandisa amaphrojekthi ngemikhiqizo emikhulu, sebesebenze nemicimbi yezinkampani kanye nezinkampani ezinkulu ezifana ne-Google ne-Warner Bros iminyaka emine. I-HUTLERS.BR iphrojekthi yokwenyuka ngamaphesenti angaphezu kwama-30 ngonyaka ka-2025.
