In occasione della Giornata mondiale del libro, scopri i titoli che hanno plasmato la visione dei livelli C

Celebrated on April 23rd, World Book Day is more than just a tribute to literature; it's an invitation to reflect on the transformative power of reading. In the corporate sphere, it becomes a strategic ally, helping leaders make more decisive decisions, stimulate creativity, and build more innovative business visions.

For many executives, reading is part of their continuous development routine, as is the case with Bill Gates, who has declared reading approximately 50 books per year, a habit he considers essential for his personal and professional growth. On this special day, we have gathered the titles that shaped the way of thinking, leading, and undertaking business for major market figures. These are works that go beyond theory and offer practical lessons on management, organizational behavior, innovation, and purposeful leadership. Check out the recommendations:

João Victorino is the founder of the channel The Time of MoneyBusiness administrator, MBA professor at Ibmec, and financial educator

The book Schnell und langsam: Zwei DenkweisenEscrita por Daniel Kahneman, abriu-me a consciência sobre como nossas decisões são afetadas por influências externas e poderiam ser melhores. Desmistifica a ideia de que o ser humano é um animal racional. Às vezes, pequenas situações conseguem criar vieses que nos impactam profundamente.

Maria Fernanda Antunes Junqueira It's founder of The translation of "CUPONATION" from Portuguese to Hebrew depends heavily on the context. "Cuponation" in Portuguese can refer to several things, and the correct translation needs the surrounding words or the broader meaning. Please provide the context.Maior plataforma de ofertas, economia e inspirações de compras do Brasil -> A maior plataforma de ofertas, economia e inspiração para compras do Brasil.

The book The Power of HabitCharles Duhigg's book deeply impacted me by demonstrating how small daily choices shape significant outcomes – both personally and professionally. As a company leader, woman, and mother, my routine is demanding and filled with responsibilities. I learned that creating good habits and consistent routines are key to balancing priorities, leading with focus, and still making room for what truly matters. The book helped me understand that real change happens in the daily details – and that's what I strive to apply to my leadership style.

Pedro Signorelli er grunnlegger av Pragmatics En av Brasils største eksperter på ledelse, med vekt på OKR.

A book that changed my perspective was Seven Habits of Highly Effective PeopleFrom Stephen Covey, which I read in 2001, during my final year of university. There's a chapter that discusses spheres of control, i.e., what's within and what's outside your control, what you can and can't influence, and the level of concern you assign to each of these areas. This was very important to me! And I've already suggested to several people that they also consider these issues, as it would be very helpful".

Rafael Rojas is co-founder and CTO of Please provide the context for "Budz". Is it a name, a brand, a technical term, etc.? Knowing the context is crucial for a proper translation.a Brazilian pet tech company that uses artificial intelligence to empower pet owners.

The book Skin in the GameIn Nassim Nicholas Taleb's work, the importance of taking real risks when making decisions affecting others is explored. In my view, this means that leadership isn't enough; one must be exposed to the consequences of their own choices. Having "skin in the game" aligns interests, fosters greater responsibility, and strengthens the company's long-term vision. This reading helped me develop this view on business: those who lead must be willing to genuinely commit to the impact of strategic decisions.

Rodrigo Vitor è Founder and CEO of Fitoagenzia specializzata in eventi e live marketing

I chose the book Reinventing OrganizationsFra Frederic Laloux, "Reinventando as Organizações", porque apresenta uma abordagem profundamente inovadora su come le aziende possono essere più umane, evolutive e orientate allo scopo. In un momento in cui Fito vive un ciclo di espansione e consolidamento, gli insegnamenti dell'opera risuonano direttamente con ciò che cerchiamo di costruire: un'organizzazione collaborativa, con team autonomi e una cultura forte. La lettura mi ha fatto ripensare al ruolo della leadership, più come facilitatrice che direttiva, e rafforzato l'importanza dell'ascolto attivo, del senso di responsabilità e della libertà con responsabilità. Da allora, le decisioni strategiche sono state guidate da questa prospettiva più organica, connessa all'essenza di ciò che siamo: un marchio che crea esperienze memorabili con un significato."