Wigoo lancia la soluzione di IA conversazionale per l'analisi dei dati

A Wigoo, marketing and technology agency recognized for anticipating digital trends, announces the launch of Wigoo AIA unique AI solution connecting data from various media, e-commerce, and analytics platforms, enabling natural language interactions with complex dashboards. The innovation was presented last Tuesday, September 16th, in São Paulo, during the "Warm Up – Black Friday 2025" event, held by the W Group, composed of Wigoo and Wicomm companies. The event brought together approximately 200 people, including clients of major brands and partners.

“Wigoo AI's proposal is to democratize access to strategic data for decision-making areas, not just for the most technical ones. For example, a business professional can ask questions directly via WhatsApp or the app interface and receive, in seconds, numbers, historical comparisons, and analyses with optimization recommendations to guide decision-making."says Gabriel dos Santos, CTO (Chief Technology Officer) of Wigoo."

Bortsett fra å øke produktiviteten ved å øke effektiviteten i bedriftens business intelligence- og analyseavdelinger, tilbyr verktøyet en brukeropplevelse som tilpasser seg hvordan mennesker kommuniserer. Det sikrer også tankeflyt basert på historikk fra tidligere samtaler. Det gir også sikkerhet og styring med tilpasningsmuligheter for ulike merkevarer innenfor samme gruppe; tilgangskontroll for analytikere, slik at hver medarbeider bare ser dataene for sitt merke og dermed øker beskyttelsen av sensitiv informasjon; og sammenligning av beregninger med eksterne data, for eksempel regneark.

Ifølge Wigoo er innovasjonen allerede klar for ulike scenarier i det daglige bedriftslivet: fra styremøter, som krever umiddelbare svar, til digitale kampanjer i sanntid, som trenger rask optimalisering, og til salgsteam som søker etter salgshistorikk fra samtaler med kunder.

We believe the future of data analysis is conversational. Our mission with Wigoo AI is to make this access simpler, faster, and more strategic, helping companies transform information into a competitive advantage. Wigoo AI allows a team to perform a detailed analysis in one hour that previously took five days and required searching for data in various locations, with a high risk of missing details.helder Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm.

"We believe that the foundation of strategic decision-making needs to be based on data, and that's why we've launched something revolutionary: Wigoo AI, which will help to enhance the results of our clients. This is Wigoo's commitment: to innovate, with the primary pillar being the results of our partners.", completa Gustavo Santana, co-CEO de Wigoo e cofundador de Wicomm.