Winnin ranking reveals the most popular brands among consumers during Easter.

Everyone knows the significant impact certain seasonal dates have on commerce and people's purchasing behavior regarding specific products, and Easter is no exception.

According to the survey conducted by WinninPlatform that uses proprietary artificial intelligence to map cultural trends based on internet video consumption. Cacao Mostra e Lindt These were the most mentioned brands during the period, each with distinct strategies, but both having a significant impact on consumers.

A Cacau Show foi a marca que mais se destacou no período, liderando o ranking de empresas mais comentadas sobre “Páscoa” nas principais redes sociais — Instagram, TikTok, Facebook e YouTube — entre os dias 01 e 21 de abril, com 1.6 millioner nevnerLindt secured second place in engagement share, with impressive 1.1 million mentions User-generated content (UGC) leadership, demonstrating high public interest in premium products.

Inoltre, altri marchi, come Lacta, Bauducco e Tortuguita, hanno avuto un'ampia visibilità sui social media con campagne mirate agli acquisti dell'ultimo minuto, alle tavolette di cioccolato e a illustrazioni accattivanti che hanno stimolato l'immaginario del consumatore. 

Owned, Earned, and Paid content about "Easter" on Instagram, TikTok, Facebook, and YouTube from 01/04 to 21/04. Brazil. All genders and ages.

Many months before Easter, about four months before the date, influencer reviews Sosiale mediene kiiresti spontaanselt ringluses, keskendudes perioodi peamiste turundustegevuste, nagu hinnad, pakendid ja uued maitsed, ümber.

According to a study published by Nexus, 52% of the Brazilians Dei egg intended to buy Easter eggs, even with the high prices caused by inflation and the increase in the average price of the Easter basket.

As one of the most important dates on both the Christian and Jewish calendars, Easter extends beyond religious celebration and solidifies itself as a strategic moment for commerce. Traditional chocolate eggs are part of the collective imagination of young and old, making the period highly attractive for marketing campaigns and the promotion of seasonal products.