Teknologi på Black Friday: IT-strategier og løsninger for å støtte økt etterspørsel

Ifølge Googles studie fra Black Friday i fjor, hadde 28 av 30 analyserte nettsteder tilfredsstillende lastingstid på forsiden. Men denne gjennomsnittsverdien falt dramatisk da innholdet på nettstedene ble analysert – kun 14 e-handelsbedrifter opprettholdt lastingstider innenfor de aksepterte standardene.

Somme Black Friday nærmer seg, blir bedriftenes IT-infrastruktur avgjørende for å håndtere den økte trafikken og forventningene blant kundene. IT-ledere deler strategier for å takle utfordringen, med fokus på skalerbarhet, kundeopplevelse og bærekraft.

Cloud scalability to increase performance

José Roberto Rodrigues Paese Manager From Adistec Brasil, highlighting the importance of cloud computing. "With the increase in demand during Black Friday, the cloud allows for greater flexibility and reduced response time, which is essential for quick and effective purchases. The projected use of Cloud Den må baseres på de forventede resultater fra kampanjerne, og undgå at overbelaste den lokale infrastruktur.

Network infrastructure for high access peaks

Network sizing is crucial for maintaining quality. According to Fernando Reis, Design Center Manager at WDC Network, practices like load balancing, optimization, and network monitoring are essential to ensure that traffic peaks do not compromise the user experience. These techniques ensure that the system maintains stability, even during periods of highest demand.

Bærekraft og energieffektivitet i data sentre

Il direttore della Tecnologia di Approach, Rafael Oneda, sottolinea l'importanza della sostenibilità nei data center. "Un'infrastruttura iperconvergente, che consolida i sottosistemi su una singola piattaforma, riduce il consumo energetico e lo spazio fisico, contribuendo a una minore impronta di carbonio", afferma. Questo è un punto cruciale per le aziende che desiderano conciliare alte prestazioni con la responsabilità ambientale.

Robust infrastructure and load testing to ensure UX

With increased access comes a growing risk of cyberattacks. Guilherme Marcial, Sales and Marketing Director at Teletex, explains how Intrusion Detection Systems (IDS) are crucial for preventing incidents during Black Friday by identifying denial-of-service (DoS) attack attempts, monitoring and responding to attack attempts in real time. "Enhanced security also protects the customer experience and improves the chances of customer loyalty," says Marcial.

Elektrisitetsnettstabilitet for å opprettholde forbruket

A TS Shara, a specialist in electrical solutions, warns about high energy consumption. Jamil Mouallem, electrical engineer and Commercial Director of the company, comments: "UPS and uninterruptible power supplies (UPS) are essential to avoid interruptions in data centers and ensure the continuity of services during Black Friday, one of the periods of highest demand of the year."