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Annual archives: 2025

Black Friday puts pressure on IT costs: hybrid model reduces expenses by up to 40%, shows EVEO survey.

E-Commerce Update - 0
Black Friday remains the biggest digital infrastructure test of the year, and for most Brazilian companies, the main challenge is...

Black Friday Thursday: Cell phones and clothing are the best-selling items on Mercado Libre.

E-Commerce Update - 0
On Black Friday, Mercado Libre, the leading e-commerce platform in Latin America, released a list of the best-selling products in the lead-up to the event (27), which promised...

Spending on social media ads jumps by up to 84% during the weeks of Black Friday and Christmas, according to a survey.

E-Commerce Update - 0
Digital consumption in Brazil remains heavily concentrated on key retail dates. A survey by Portão 3 (P3), a corporate payment and management platform,...

E-commerce revenue on Black Friday will be 17% higher than in 2024, according to Confi Neotrust.

E-Commerce Update - 0
According to Confi Neotrust - a source of data and intelligence on e-commerce - this year's Black Friday will be 17% bigger than...

Black Friday: Psychologist explains why the brain reacts to promotions as if it were a gamble.

E-Commerce Update - 0
With the rise of digital commerce and the bombardment of offers during Black Friday, consumption has ceased to be merely a rational choice...

7 tips from marketplace experts for selling smartly and at scale on Black Friday.

E-Commerce Update - 0
Black Friday has ceased to be just a "day of promotions" and has become a competitive cycle that can boost sales in the following months. With a calendar...

TOTVS announces AI assistant to simplify Tax Reform in the Supermarket sector.

E-Commerce Update - 0
TOTVS, the largest technology company in Brazil, announces an artificial intelligence assistant to help supermarket clients understand...

23.3% of consumers in Rio de Janeiro are expected to spend over R$1,000 on Black Friday purchases.

E-Commerce Update - 0
An exclusive survey on Black Friday, conducted by Tecban, a company that provides solutions integrating the physical and digital worlds to make the ecosystem...

Patients can now receive and save digital medical prescriptions on their cell phones.

E-Commerce Update - 0
A new technology promises to simplify how patients access and store digital medical prescriptions in Brazil. The innovation, the result of an unprecedented integration...

Technology and data integration underpin the new cycle of high-performance retail on Black Friday.

E-Commerce Update - 0
Black Friday has ceased to be a one-off event and has become a highly complex operation that drives Brazilian retail throughout the...
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