Urebye uko ibintu bimeze muri iki gihe cyo gufata ibyemezo byubucuruzi byatewe nimbuga nkoranyambaga, kuranga ntibigarukira gusa ku ishusho cyangwa umwuga wabigize umwuga, ahubwo bikubiyemo gucunga ingamba zo kwizerwa n’indangagaciro zisobanura umuntu ku giti cye n’ubucuruzi bwabo. Ingamba zubatswe neza zubaka zirashobora guhindura cyane imyumvire yabakiriya na mbere yuko bagura serivisi iyo ari yo yose.
Ubushakashatsi buherutse gukorwa na Nielsen bwerekana ko ishusho yikimenyetso ishobora guhindura ibyemezo byubuguzi, aho 59% byabaguzi bakunda ibicuruzwa bizeye. Byongeye kandi, guhuzagurika mu kwerekana ibicuruzwa bishobora kongera amafaranga agera kuri 23%, nk'uko Harvard Business Review .
Nk’uko byatangajwe na Daiane Milani , umucuruzi w’inzobere mu kwamamaza no guteza imbere abantu, imvugo "ibitekerezo bya mbere iheruka" ni ukuri muri iki gihe, hamwe n’imbuga nkoranyambaga zishobora guteza ibidukikije byiza niba ba rwiyemezamirimo bazi kubikoresha. " Kwamamaza ni ukubaka igihagararo gihamye kandi gifatika, cyane cyane ku mbuga nkoranyambaga, aho abakiriya benshi bakora ubushakashatsi bwabo bwa mbere bagatanga ibitekerezo byabo".
Ibikorwa byingenzi byo guhuza abo ukurikirana.
Impuguke ishimangira ko guhagarara neza no gutumanaho neza ari ngombwa kugirango habeho kwizerana no guhuza abumva. Agira ati: "Iyo umunyamwuga agaragaje neza indangagaciro zabo n'ubuhanga bwabo
Nk’uko impuguke ibivuga, guhuza umwirondoro bwite n’umwuga ntabwo bishimangira gusa icyizere ahubwo binatera isano nyayo nabaguteze amatwi. Yashoje agira ati: "Mbere yo kugura serivisi zawe, abantu barakugura. Ni yo mpamvu, ari ngombwa ko ikirango cyawe kigaragaza rwose uwo uri we n'agaciro ushobora gutanga, haba mu bicuruzwa byawe cyangwa serivisi."
