Hyper-personalization, yooj yim, thiab automation kev coj ua, twb tau siv los ntawm cov hom loj, tau dhau los ua kev nkag mus rau cov lag luam me thiab nruab nrab, ua tsaug rau kev nthuav dav ntawm cov thev naus laus zis tshiab. Raws li Leonardo Oda, tus kws tshaj lij kev lag luam thiab CEO ntawm LEODA Marketing Intelligence , cov kev lag luam no yuav hloov pauv txoj kev tuam txhab txuas nrog lawv cov neeg siv khoom thiab ntxiv dag zog rau lawv cov lag luam los ntawm 2025.
"Cov neeg siv khoom xav tau ntau dua thiab xav tau cov kev paub dhau los ntawm tus kheej, cov txheej txheem nrawm, thiab cov kev daws teeb meem zoo. Cov neeg uas tuaj yeem xa qhov no raws li kev tsim qauv yuav sawv tawm rau xyoo tom ntej," Oda hais. Hauv qab no, tus kws tshaj lij qhia cov lus qhia rau kev tso cov qauv no rau hauv kev nqis tes ua thiab txhawb kev lag luam.
Kev kho siab heev
Lub sijhawm "ib-rau-tag nrho" dhau lawm. Cov neeg siv khoom tab tom nrhiav cov khoom, cov kev pabcuam, thiab cov kev paub dhau los raws li lawv tus kheej xav tau thiab nyiam. Cov hom lag luam tseem ceeb twb tau ua tiav kev tshawb fawb txog cov qauv no, xws li Yves Saint Laurent, uas siv cov kev txawj ntse txawj ntse los tsim cov lipsticks tus kheej raws li txhua tus neeg siv cov tawv nqaij.
Leonardo Oda piav qhia tias, txawm hais tias cov piv txwv zoo li qhov no yuav zoo li deb ntawm qhov tseeb ntawm kev lag luam me, hyper-personalization twb yog qhov muaj tiag. "Nrog cov cuab yeej yooj yim, xws li kev sib tw segmentation lossis xov xwm automation, cov lag luam me tuaj yeem tsim cov kev paub zoo sib xws thiab muaj txiaj ntsig," nws hais.
Kev lag luam e-lag luam, piv txwv li, tuaj yeem siv cov neeg siv khoom 'kev yuav khoom keeb kwm los qhia cov khoom lag luam ntxiv lossis xa cov phiaj xwm txhawb nqa. Tus kheej cov lus ntawm WhatsApp, chatbots uas hloov kho lawv cov lus teb rau cov neeg siv tus cwj pwm, thiab kev tshaj tawm email nrog cov kev qhia tshwj xeeb kuj yog lwm cov tswv yim uas coj lub hom phiaj ze rau cov neeg siv khoom thiab ua kom muaj kev ncaj ncees.
Rau Oda, qhov tseem ceeb yog tus yuam sij rau tus kheej: "Ntau tshaj li kev nqis peev hauv kev siv thev naus laus zis, nws yog qhov tsim nyog los xa qee yam uas ua rau tus neeg siv khoom xav tau. Thaum lawv xav tias nkag siab, kev sib txuas nrog cov khoom lag luam ib txwm muaj zog," nws hais.
Yooj yim rau kev paub seamless.
Qhov ceev ntawm tus neeg siv khoom ua tiav lawv lub hom phiaj - txawm tias nws tab tom ua kev yuav khoom, nrhiav cov ntaub ntawv, lossis daws qhov teeb meem - tau dhau los ua ib qho ntawm cov kev sib tw tseem ceeb hauv kev ua lag luam niaj hnub no. Cov kev paub nyuaj ua rau cov neeg siv khoom tawm mus, thaum cov txheej txheem yooj yim thiab nrawm ua rau muaj kev ntseeg siab.
Nyob rau hauv ib puag ncig digital, cov vev xaib nrog kev sau npe yooj yim, txheej txheem them nyiaj sai (PIX thiab cov hnab nyiaj digital), thiab cov nplooj ntawv nkag siab ua rau muaj kev hloov pauv. Nyob rau hauv ib puag ncig lub cev, cov tswv yim xws li xaj ntawm QR Code, kev kuaj xyuas tsis siv neeg, thiab cov lej lej digital ua kom zoo rau kev pabcuam thiab ua kom muaj nuj nqis rau cov neeg siv sijhawm.
Rau Oda, muab kev yooj yim yog qhov tseem ceeb. "Kev yooj yim ntawm kev siv yog qhov tshiab loyalty. Yog tias cov neeg siv khoom pom tias lawv cov kev paub tsis yooj yim, lawv tsis tsuas yog ua kom tiav qhov kev yuav khoom tab sis kuj tsim kev sib raug zoo ntawm kev ntseeg siab nrog cov khoom lag luam," nws hais.
Yog li, ntsuas txhua theem ntawm kev yuav khoom, txheeb xyuas cov ntsiab lus sib txhuam, thiab siv cov kev hloov kho yooj yim tuaj yeem tsim cov txiaj ntsig tam sim thiab xyuas kom cov neeg siv khoom rov qab los.
Automation: ntau cov txiaj ntsig nrog kev siv zog tsawg.
Automating rov ua haujlwm dua tso cai rau cov lag luam me kom tau txais txiaj ntsig thiab tsom mus rau lawv cov kev siv zog ntawm qhov tseem ceeb: kev tsim kho tshiab thiab kev sib raug zoo ntawm cov neeg siv khoom.
Hauv kev lag luam, automation cov cuab yeej siv tau ntau dua thiab tso cai rau kev ua kom zoo ntawm cov txheej txheem xws li kev pabcuam neeg siv khoom thiab kev tswj hwm kev sib tw. Platforms zoo li ManyChat, piv txwv li, ua kom cov lus teb rau cov lus nug uas nquag nug hauv kev tshaj xov xwm, thaum cov kev daws teeb meem zoo li RD Station pab txhawb kev xa cov segmented email campaigns, ua kom cov lus nrog cov neeg siv khoom profile.
Leonardo Oda piav qhia txog qhov cuam tshuam ntawm qhov kev siv tshuab hluav taws xob no nrog qhov ua tau zoo: "Xav txog lub tsev noj mov uas automates xaj xaj nrog daim ntawv online koom nrog WhatsApp. Qhov no ua rau cov neeg siv khoom yooj yim lub neej thiab tso tawm pab pawg kom tsom mus rau kev tsim khoom."
Kev npaj tswv yim kom tau txais txiaj ntsig tiag.
Txawm hais tias hyper-personalization, yooj yim, thiab automation yog cov qauv rau 2025, ua raws lawv yam tsis muaj kev npaj tsim nyog tuaj yeem cuam tshuam cov txiaj ntsig. Leonardo Oda tau hais ntxiv tias qhov chaw pib yuav tsum yog kev tshuaj xyuas ntawm qhov kev ua tau zoo xyoo dhau los.
Kev tshuaj xyuas kev muag khoom, kev koom tes, thiab cov ntaub ntawv kev lag luam hauv online pab txheeb xyuas qhov ua haujlwm tau zoo thiab xav tau kev txhim kho. Cov cuab yeej zoo li Google Analytics thiab social media tshaj tawm yog cov phooj ywg hauv cov txheej txheem no. Cov lus nug xws li "Cov phiaj xwm twg tau tsim cov khoom xa rov qab tshaj plaws?" thiab "Cov channel twg tau coj tuaj ntsib ntau tshaj?" coj kev tsom xam thiab ncaj qha cov tswv yim yav tom ntej.
Tsis tas li ntawd, kev teeb tsa cov hom phiaj meej thiab ntsuas tau yog qhov tseem ceeb. Cov txheej txheem SMART - nrog rau qhov tshwj xeeb, ntsuas tau, ua tiav, muaj feem cuam tshuam, thiab lub hom phiaj ntawm lub sijhawm - muab cov qauv tsim nyog los taug qab thiab kho cov kev nce qib hauv lub sijhawm.
Kev lag luam e-lag luam, piv txwv li, tuaj yeem tsim lub hom phiaj "nce cov nyiaj tau los ntawm 20% los ntawm Lub Rau Hli 2025, nqis peev hauv segmented phiaj los nqis tes ntawm Instagram thiab phiaj xwm tshaj tawm ntawm WhatsApp." Cov hom phiaj zoo li no tso cai rau kev taug qab cov txiaj ntsig thiab kev txheeb xyuas thaj chaw rau kev txhim kho.
Nrog kev npaj, kev txheeb xyuas cov ntaub ntawv, thiab kev siv cov qauv kev lag luam - hyper-personalization, automation, thiab yooj yim - cov lag luam me thiab nruab nrab tuaj yeem txhim kho lawv cov haujlwm thiab txhim kho cov neeg siv khoom. Leonardo Oda xaus lus tias "Qhov zais cia nyob hauv kev kawm yav dhau los thiab ua lub tswv yim los tsim cov txiaj ntsig zoo ib yam hauv 2025," xaus lus Leonardo Oda.
