Umhlaba wedijithali wenza izinguquko eziphawulekayo kanye nokuphela okuseduze kwamakhukhi ezinkampani zangaphandle. Lolu shintsho, oluqhutshwa ukukhathazeka okukhulayo mayelana nobumfihlo babasebenzisi nemithethonqubo efana ne-GDPR eYurophu kanye ne-CCPA yaseCalifornia, luphoqa izinkampani ze-e-commerce ukuthi zicabange kabusha amasu azo okuthengisa ngedijithali kanye nokwenza kube ngokwakho ulwazi lomsebenzisi.
Ukuphela Kwenkathi
Amakhukhi ezinkampani zangaphandle abe ithuluzi elibalulekile lokulandelela ukuziphatha kwabasebenzisi kuwebhu, avumela abakhangisi nezinkampani ze-e-commerce ukuthi zinikeze ukukhangisa okuhlosiwe kanye nolwazi lomuntu siqu. Njengoba i-Google imemezela ukuphela kokusekelwa kwamakhukhi ezinkampani zangaphandle ku-Chrome ngo-2024, ilandela ezinyathelweni zeSafari neFirefox, umkhakha we-e-commerce ubhekene nenselelo enkulu ekugcineni ukusebenza ngempumelelo kwamasu awo okumaketha nokwenza kube ngokwakho.
Imithelela ku-E-commerce
1. Ukukhangisa Okuhlosiwe: Ikhono lokukhomba izikhangiso ezisuselwe kumlando wokuphequlula womsebenzisi lizokhawulelwa kakhulu, lithinte ukuphumelela kwemikhankaso yokuphinda kukhonjwe kabusha.
2. Ukwenza kube ngokwakho: Izitolo eziku-inthanethi zizokuthola kunzima ukunikeza ukuzizwisa komuntu siqu okusekelwe ekuziphatheni komsebenzisi kwamanye amawebhusayithi.
3. Isichasiso: Kuzoba inselele kakhulu ukulandelela uhambo lwekhasimende eziteshini ezahlukene ukuya ekuguquleni.
4. Isilinganiso Sokusebenza: Ukuhlaziywa okunembile kwe-ROI yemikhankaso yokumaketha yedijithali kuzoba yinkimbinkimbi kakhulu.
Amasu Okuzijwayeza
1. Gxila Kudatha Yeqembu Lokuqala
Izinkampani kuzodingeka zibeke phambili ukuqoqa nokusebenzisa idatha yazo, etholwe ngokuqondile kumakhasimende azo. Lokhu kungase kuhlanganise:
- Ukuqaliswa kwezinhlelo zokwethembeka eziqinile
- Ukukhuthaza abasebenzisi ukuthi babhalise kuwebhusayithi
- Ukusebenzisa ucwaningo lwamakhasimende kanye nempendulo.
2. Ukwamukelwa Kobunye Ubuchwepheshe
I-Privacy Sandbox ye-Google: Isinyathelo esihlose ukudala ubuchwepheshe obusha bokukhangisa kwedijithali kuyilapho kuhlonishwa ubumfihlo.
- I-Federated Learning of Cohorts (i-FLoC): Isiphakamiso se-Google sokuqoqa abasebenzisi abanezintshisekelo ezifanayo ngaphandle kokubakhomba ngabanye.
3. I-Contextualization Ethuthukisiwe
Esikhundleni sokuthembela emlandweni wokuphequlula, izinkampani zingagxila ekukhangiseni kokuqukethwe okuyinkimbinkimbi, ngokusekelwe kokuqukethwe umsebenzisi akusebenzisa ngokuqhubekayo.
4. Ubambiswano Lwecebo Nokwabelana Ngedatha
Ukusebenzisana phakathi kwezinkampani ukwabelana ngedatha ngendlela elungile nangokuthobela imithetho yobumfihlo.
5. I-Artificial Intelligence kanye nokufunda ngomshini
Ukusebenzisa i-AI ukubikezela ukuziphatha komsebenzisi nezintandokazi ngokusekelwe kudatha elinganiselwe, ukuthuthukisa ukwenza kube ngokwakho ngaphandle kokuthembela kumakhukhi.
6. Ukusebenzelana Okuqondile NeKhasimende
Gxila kumasu okuthengisa akhuthaza ukusebenzisana okuqondile namakhasimende, njengokumaketha nge-imeyili, izaziso zohlelo lokusebenza, nezinhlelo zokudlulisela.
Izinselelo Namathuba
Nakuba ukushintshela emhlabeni ngaphandle kwamakhukhi ezinkampani zangaphandle kuletha izinselele ezinkulu, kuphinde kunikeze amathuba:
- I-Improved Consumer Trust: Ukugcizelela ubumfihlo kungakhuphula ukuzethemba kwabathengi kumabhrendi amukela izinqubo ezisobala.
- Ukuqamba Okusha Kwezokumaketha: Isidingo sezixazululo ezintsha sizoqhuba ukuqanjwa kabusha kwezobuchwepheshe bokuthengisa nokuhlaziya idatha.
- Gxila Kukhwalithi Yokuqukethwe: Ngokuncika kancane ekulandeleni idatha, izinkampani zingagxila ekudaleni okuqukethwe okuhlobene kakhulu nokuhehayo.
- Ukuthuthukisa Isipiliyoni Somsebenzisi: Ukwenza kube ngokwakho okusekelwe kudatha yenkampani yokuqala kungaholela kulwazi oluyiqiniso nolubalulekile kumakhasimende.
Isiphetho
Isikhathi se-post-cookie simele inguquko ye-e-commerce. Izinkampani ezijwayelana ngokushesha, ezibeka phambili ubumfihlo babasebenzisi ngenkathi zakha izinhlobo ezintsha zokwenza kube ngokwakho kanye nokuzibandakanya, zizobekwa kahle ukuze ziphumelele kule ndawo entsha. Ukhiye wempumelelo kuzoba ukuthola ibhalansi phakathi kokuhlonipha ubumfihlo bomsebenzisi nokunikeza ukuzizwisa komuntu siqu nokubalulekile.
Njengoba imboni izulazula kulezi zinguquko, kungase kuvele ubuchwepheshe obusha nezinqubo ezizochaza kabusha ukumaketha kwedijithali nolwazi lwamakhasimende ekuhwebeni kwe-inthanethi. Izinkampani ezamukela lolu shintsho njengethuba lokuqamba izinto ezintsha nokwenza ngcono, kunokuba zilubone njengenselele nje, zizoba ngabaholi enkathini entsha ye-e-commerce egxile kubumfihlo.
