三条提升网络销售额的建议

Poli Digital, a platform specialized in integrating and automating communication channels between companies and clients, is helping entrepreneurs leverage their online sales through the videocast series Conexão Poli Digital. In episode 8, available for free on YouTube, digital marketing consultant and expert Paula Tebett shares practical strategies for companies of all sizes to achieve significant results in the digital environment.

Paula, who has 15 years of experience and is an MBA course professor, provides valuable insights on topics such as the strategic use of WhatsApp and Instagram, the power of digital influencers, and the importance of centralizing customer service channels. Check it out:

1. WhatsApp Status: A powerful and accessible tool

One of Paula Tebett's main tips in the episode is the use of WhatsApp Status as a marketing tool. According to her, this accessible and straightforward strategy can generate surprising returns, especially for small businesses. “WhatsApp Status is an underestimated channel, but when well executed, it delivers significant results,” she states.

Paula recommends that companies use the status to promote offers, news, and content that directly engages the audience. Furthermore, she highlights the simplicity of the tool, which requires no investment and can be managed practically. For Paula, this is an opportunity that many entrepreneurs still overlook, but which has the potential to strengthen customer relationships and increase sales.

2. Digital influencers: Connections that generate results

Another key guidance highlighted by Paula is the importance of influencer marketing for companies looking to expand their online presence. She emphasizes that the choice of influencer should go beyond the number of followers, prioritizing the alignment between the brand's values and the professional's communication style.

“The most effective influencers are not necessarily those with millions of followers, but those who speak directly to the audience the brand wants to reach,” explains Paula. She also reinforces that the content produced must be authentic and relevant, creating a genuine connection between the audience and the company.

According to Paula, this type of partnership can benefit both large corporations and small businesses, offering an efficient way to increase brand visibility and engage new customers.

3. Centralization of customer service channels: The key to avoiding customer loss

One of the major challenges pointed out by the consultant is the lack of centralization in customer service channels. Paula warns that the practice of directing customers from one platform to another, such as from Instagram to WhatsApp, can result in lost sales and consumer disengagement.

As a solution, she recommends using tools like Poli Digital, which integrates WhatsApp, Instagram, and Facebook into a single system. “Platforms that centralize communication enable automation, faster service response, and more efficient use of company resources,” she highlights.

According to Paula, centralization facilitates team workflows, improves customer experience, and prevents missed sales opportunities. This approach, combined with other digital strategies, helps create a competitive edge for companies.