Nplooj Ntawv Tsev 8

Dub Friday 2025 hauv Brazil: Kev teeb tsa ruaj khov tom qab poob xyoo tas los, thaum rov ua lag luam thiab hloov pauv ntawm iOS skyrocket.

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Dub Friday 2025 hauv Brazil: Kev teeb tsa ruaj khov tom qab poob xyoo tas los, thaum rov ua lag luam thiab hloov pauv ntawm iOS skyrocket.

AppsFlyer hnub no tau tshaj tawm nws Dub Friday 2025 tsom xam rau Brazil, qhia txog ib xyoos ntawm kev ruaj khov hauv kev teeb tsa thiab txhim kho cov txiaj ntsig hloov dua siab tshiab, txawm tias txuas ntxiv sib txawv ntawm cov platforms.

Zuag qhia tag nrho kev teeb tsa ntawm Khw apps tseem nyob ruaj khov xyoo dhau ib xyoos, nrog rau kev teeb tsa ntawm Android nqis 14%, thaum nruab rau iOS nce 2%. Tsis tas li ntawd, kev teeb tsa tsis yog organic txo qis 12% ntawm Android thiab 2% ntawm iOS, thaum cov khoom siv organic poob 21% ntawm Android thiab 2% ntawm iOS, ua rau tag nrho poob ntawm 10% thiab 11%, feem. Tag nrho cov kev hloov pauv tau nce 6% tag nrho, tau tsav los ntawm 85% nce ntawm iOS.

Kev ua lag luam rov qab tau hais txog zaj dab neeg zoo sib xws: kev hloov pauv kev lag luam rov qab tau nce los ntawm 113% ntawm iOS, tab sis poob los ntawm 7% ntawm Android, qhia txog kev ua haujlwm zoo dua ntawm cov neeg siv iOS.

Hauv-App Purchases (IAP) nce 8% xyoo dhau los. Dub Friday nws tus kheej tau tsim kev siv nyiaj ntau ntxiv, nrog cov nyiaj tau los nce 65% ntawm Android thiab 53% ntawm iOS piv rau hnub ua ntej Dub Friday. Qhov sib faib ntawm cov neeg siv them nyiaj tau nce 18% ntawm Android thiab 15% ntawm iOS.

Cov kev tshawb pom tseem ceeb hauv Brazil

  • Zuag qhia tag nrho Kev yuav khoom txhim kho ruaj khov xyoo dhau ib xyoos, tseem tshuav zoo, nrog iOS nce 2% txawm tias Android poob 14%.
    Tsis yog-organic installs poob 12% ntawm Android thiab 2% ntawm iOS, thaum organic installs poob 21% ntawm Android thiab 2% ntawm iOS.
  • Tag nrho cov kev hloov pauv tau nce 6% tag nrho, tau tsav los ntawm 85% nce ntawm iOS, txawm tias poob ntawm Android.
  • Kev hloov pauv kev lag luam rov qab poob los ntawm 7% ntawm Android, tab sis skyrocketed los ntawm 113% ntawm iOS, tseem ceeb heev teb cov neeg tuaj saib iOS.
  • IAP cov nyiaj tau los tau nce 8% xyoo dhau ib xyoo, qhia txog kev txaus siab ntawm cov neeg siv khoom siv los ntawm cov neeg siv khoom nquag.
  • Dub Friday uplift ua rau muaj kev loj hlob ntawm cov nyiaj tau los, nrog Android nce 65% thiab iOS nce 53% piv rau hnub dhau los.
  • Kev koom tes ntawm cov neeg siv them nyiaj tau nce los ntawm 18% (Android) thiab 15% (iOS), qhia tau tias cov neeg siv uas koom nrog ntau dua yuav hloov pauv.
  • Ad siv tau nce 21% ntawm Android thiab 73% ntawm iOS piv rau hnub ua ntej Dub Friday, qhia txog kev nqis peev tseem ceeb. Cov ntaub ntawv los ntawm AppsFlyer qhia tau hais tias kev txhim kho kev txhim kho thiab kev loj hlob tshwj xeeb hauv kev hloov pauv iOS, txawm tias poob hauv kev lag luam hauv Android.
  • Intensified ntawm lub platforms.
  • Tus naj npawb ntawm cov apps koom tau nce 5% ntawm Android thiab 4% ntawm iOS, ua rau tag nrho nce ntawm 1%.

"Black Friday 2025 hauv Brazil qhia txog kev hloov mus rau me me, tab sis cov neeg tuaj saib muaj txiaj ntsig ntau dua ," piav qhia Renata Altemari, tus thawj tswj hwm rau Latin America ntawm Appsflyer. "Qhov kev nce qib hauv kev hloov pauv hauv iOS thiab them cov neeg siv khoom sib koom qhia tau hais tias cov neeg siv khoom uas tau yuav tau txais kev txhawb siab heev, txawm tias muaj qhov loj me me uas tseem tshuav nyob rau hauv siab."

Txoj kev

AppsFlyer's Black Friday tsom xam yog ua raws li cov ntaub ntawv tsis qhia npe ntawm cov ntaub ntawv thoob ntiaj teb los ntawm 9,200 lub khw muag khoom, suav nrog 1,000 apps uas tsim kev hloov pauv rau Dub Friday. Cov ntaub ntawv suav nrog 121 lab tag nrho kev teeb tsa thiab 140 lab kev hloov pauv hloov pauv thoob plaws Android thiab iOS. In-app purchases (IAPs) qhia txog cov nyiaj tau los ntawm kev yuav khoom hauv apps. Kev sib piv xyoo dhau ib xyoo piv rau Dub Friday 2025 rau Dub Friday 2024, thaum nce kev ntsuas piv rau Dub Friday ua haujlwm rau hnub dhau los.

Volkswagen nthuav tawm cov khoom lag luam thiab cov khoom siv hauv khw ntawm Shopee.

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Volkswagen nthuav tawm cov khoom lag luam thiab cov khoom siv hauv khw ntawm Shopee.

Volkswagen ua Brasil tab tom nthuav dav nws cov digital muaj nyob thiab nthuav tawm cov khoom lag luam thiab cov khoom siv hauv khw ntawm Shopee, yog ib lub khw loj tshaj plaws hauv lub tebchaws, nkag mus txhua hli los ntawm kwv yees li ib feem peb ntawm cov neeg Brazilian. Qhov tshiab feature no muab cov neeg siv khoom yooj yim dua rau kev yuav khoom Volkswagen cov khoom ncaj qha los ntawm VW Dealer Network ntawm lawv cov smartphones, ruaj ntseg thiab sai.

Yuav ua li cas nrhiav tau lub khw Volkswagen ntawm Shopee

Thaum tshawb nrhiav "Volkswagen" hauv lub app, cov neeg siv khoom yuav pom ib daim chij ntawm lub hom ua ntej cov khoom tshwm sim. Tsuas nyem thiab txaus siab rau qhov kev paub yooj yim, nrawm thiab txhim khu kev qha.

Lub khw Volkswagen yog ib feem ntawm Shopee's 'Cov Khw Muag Khoom', qhov chaw uas coj los ua ke ntau dua 1,000 lub npe loj. Hauv kev ua lag luam, cov neeg siv khoom tuaj yeem siv cov kev sib raug zoo tshawb nrhiav kom pom cov khoom pib rau lawv lub tsheb, thiab tseem muaj kev nkag mus rau Mechanic Club, uas muaj cov txiaj ntsig tshwj xeeb xws li kev txo nqi thiab kev tshwj xeeb.

Muaj portfolio

Ntawm lub khw Volkswagen official ntawm Shopee, cov neeg siv khoom tuaj yeem nrhiav txhua yam los ntawm cov khoom siv (lubricants, roj injectors, engine thiab ignition Cheebtsam) mus rau accessories thiab cov khoom ntawm VW Collection kab, xws li khaub ncaws, kaus mom, mugs, thiab ntau ntxiv.

Volkswagen yog tus thawj coj hauv kev muag khoom online ntawm cov khoom thiab cov khoom siv.

Volkswagen do Brasil kuj muaj nws lub vev xaib, Peças.VW , thiab lwm yam. Hauv kev muag khoom online, cov khoom thiab cov khoom siv tau raug muag ncaj qha los ntawm Volkswagen Dealer Network.

"Volkswagen tuaj txog ntawm Shopee txhawb peb lub tswv yim ntawm kev muab kev ua tau zoo, kev yooj yim, thiab kev ruaj ntseg rau cov neeg siv khoom, nrog cov khoom qub thiab cov khoom siv hauv ib puag ncig digital txhim khu kev qha. Qhov kev txav no qhia tau hais tias lub zog ntawm Volkswagen hom nyob rau tom khw thiab cov neeg siv khoom ntseeg siab tau yuav cov khoom ncaj qha los ntawm VW Dealer Network. Txij li thaum 2017, Volkswagen tau nqis peev hauv online, muag khoom thiab muag khoom ntawm $ 2. 200 lab nyob rau hauv tag nrho cov ntim thoob plaws digital channel xyoo no ib leeg, peb twb tau sau npe ntau dua 3 lab mus ntsib thiab muag ntau dua 100,000 yam khoom hauv online ua rau peb ncav cuag thiab ntxiv dag zog rau VW cov neeg siv khoom, "hais tias Gustavo Ogawa, Tus Thawj Coj Tom Qab Muag ntawm Volkswagen ua Brasil.

"Volkswagen tuaj txog rau lub sijhawm thaum cov khoom lag luam tau nce ntau thiab ntau dua ntawm Shopee. Peb tau nthuav dav muaj cov neeg tsim khoom lag luam thiab cov hom lag luam thiab tsim cov tswv yim xws li Mechanic Club, uas coj cov neeg tuaj yeem los ze zog rau cov khoom uas lawv xav tau, nyab xeeb thiab yooj yim. Rau VW, qhov no txhais tau tias pom ntawm app nkag mus hauv Brazil txhua hli, txawm tias ib feem peb ntawm cov neeg siv khoom tiav. qhov chaw, ”hais tias Felipe Lima, Tus Thawj Coj ntawm Kev Txhim Kho Kev Lag Luam ntawm Shopee.

Yuav ua li cas VW los ua tus naj npawb 1 online muag khoom ntawm cov khoom thiab cov khoom siv.

Ntau yam ua rau Volkswagen ua Brasil ua tus naj npawb 1 automaker hauv online muag khoom ntawm cov khoom thiab cov khoom siv, nrog kev loj hlob ntawm 24% xyoo no.

Kev ua tau zoo thiab kev ntseeg siab: qhov tseeb ntawm Volkswagen qhov chaw thiab cov khoom siv zoo sib xws nrog qhov zoo thiab kev ntseeg siab. Cov neeg siv khoom paub tias lawv tab tom yuav khoom uas tau tsim thiab sim rau lawv lub tsheb, lav kev nyab xeeb thiab kav ntev.

Muaj cov khoom lag luam dav: Volkswagen muaj ntau phau ntawv teev npe ntawm cov khoom thiab cov khoom siv, suav nrog nws cov ntaub ntawv ntawm cov qauv tsheb, los ntawm cov laus tshaj plaws mus rau qhov tshaj tawm tsis ntev los no.

VW Dealership Network: Lub zog ntawm Volkswagen Dealership Network, nrog 470 lub khw muag khoom hauv Brazil, 200 ntawm cov khoom muag hauv online, pab txhawb kev ua lag luam e-lag luam, ua kom cov khoom xa tuaj sai thiab kev txhawb nqa rau cov neeg siv khoom.

Volkswagen After-Sales Vale +: Volkswagen qhov chaw muag khoom tom qab, ib txwm muaj, muab kev txhawb nqa los txhim kho kev lag luam ntawm cov neeg kho kev ywj pheej thiab ua kom yooj yim thiab nyab xeeb rau lawv cov neeg siv khoom.

Kev nqis peev hauv kev tshaj tawm: Volkswagen tau pib ua kev nqis peev ntau hauv kev tshaj tawm hauv kev lag luam, tso cai rau nws cov khw muag khoom thiab tshaj tawm kom muaj txiaj ntsig zoo nrog cov neeg siv khoom.

Kev ua lag luam rau AI tus neeg sawv cev yuav tsum tau tshaj $ 50 nphom los ntawm 2030.

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Kev ua lag luam rau AI tus neeg sawv cev yuav tsum tau tshaj $ 50 nphom los ntawm 2030.

Lub sijhawm ntawm chatbots programmed rov ua cov lus sau ua ntej yog muab txoj hauv kev rau tiam tshiab ntawm kev txawj ntse txawj ntse muaj peev xwm xav, ua yeeb yam, thiab txiav txim siab ntawm lawv tus kheej. Cov no yog cov neeg sawv cev AI: cov kab ke uas twb tau pib rov txhais qhov peb nkag siab los ntawm kev siv tshuab hluav taws xob thiab kev pabcuam neeg siv khoom ntse.

Txoj kev vam meej yog sai npaum li nws yog impressive. Raws li lub tuam txhab kev sab laj Markets & Markets, lub lag luam thoob ntiaj teb rau cov neeg txawj ntse txawj ntse yuav tsum loj hlob los ntawm US $ 7.84 billion hauv 2025 txog US $ 52.62 billion los ntawm 2030, sawv cev rau qhov nruab nrab txhua xyoo kev loj hlob ntawm 46.3%. Lwm qhov kev tshawb fawb, los ntawm Kev Tshawb Fawb Txog Kev Tshawb Fawb, cov haujlwm uas cov haujlwm yuav ncav cuag kwv yees li US $ 103 nphom los ntawm 2034, tau tsav los ntawm kev nthuav dav ntawm cov txheej txheem tswj hwm tus kheej muaj peev xwm txiav txim siab thiab ua haujlwm ntawm nws tus kheej hauv kev ua lag luam nyuaj.

Tab sis dab tsi nyob hauv qab no yuav luag ntsug expansion nkhaus? Ib hom kev siv tshuab tshiab thiab hom tshiab ntawm kev pom. Hauv Brazil, ib qho ntawm cov tuam txhab uas tau sawv tawm hauv qhov kev hloov pauv no yog Atomic Apps, lub tuam txhab ntawm Atomic Group, tshwj xeeb hauv software uas koom ua ke tib neeg, txheej txheem, thiab ua tiav los ntawm qhov nws cov tsim hu ua "lub zog atomic ntawm AI."

Tsim muaj xyoo 2019, Atomic Apps tau paub txog cov kev daws teeb meem zoo li Powerzap thiab Powerbot, tab sis nws yog nrog kev tshaj tawm ntawm Atomic AgentAI uas lub tuam txhab tau ua kom nws lub luag haujlwm tseem ceeb hauv kev sib tham thoob ntiaj teb kev lag luam automation. Cov cuab yeej yog dab tsi ntau tus kws tshaj lij xav txog cov kauj ruam tom ntej hauv kev hloov pauv ntawm chatbots, kev hloov pauv thev naus laus zis uas tso Brazil rau hauv daim duab qhia kev tsim kho tshiab hauv kev txawj ntse siv rau kev lag luam.

Djeison Mickael, CEO ntawm Atomic Apps, piav qhia tias: "Qhov sib txawv ntawm Atomic AgentAI yog qhov tseeb tias nws nkag siab cov ntsiab lus thiab ua haujlwm ntawm nws tus kheej. Nws tsis yog nyob ntawm cov dej ntws ruaj khov lossis cov ntawv sau. nws kuj ua haujlwm zoo kawg nkaus autonomously. "

Raws li tus thawj coj: "Lub neej yav tom ntej ntawm kev pabcuam cov neeg siv khoom tsis yog hais txog kev muaj neeg hlau teb cov lus, tab sis yog tus neeg sawv cev uas nkag siab, sib tham nrog, thiab daws teeb meem. Qhov ntawd yog qhov hloov pauv. Atomic AgentAI tau tsim los ua kom yooj yim siv AI hauv tuam txhab thiab qhia tias nws tuaj yeem ua haujlwm ntawm nws tus kheej, ntse thiab tib neeg tib lub sijhawm. "

Qhov txawv yog tsis tsuas yog nyob rau hauv technology, tab sis nyob rau hauv nws cov accessibility. Atomic AgentAI tshem tawm qhov xav tau rau cov programmers, kev sib koom ua ke nyuaj, thiab txawm tias CRMs; tsuas yog tsim ib tus account, teeb tsa koj lub hom phiaj lub suab nrov, thiab pib ua haujlwm.

"Nrog rau cov thev naus laus zis no, lub tuam txhab tuaj yeem ua haujlwm rau kaum mus rau kaum txhiab tus tib neeg ib txhij, nrog qhov zoo ib yam. Qhov no yog kev hloov pauv kev ua si: nws txo cov nqi, nce nyiaj tau los, thiab txhim kho cov neeg siv khoom, tag nrho tib lub sijhawm," nws piav qhia. Nws hais ntxiv tias: "Peb lub hom phiaj, raws li Atomic Apps, ib txwm ua kom muaj kev txawj ntse ntse nkag tau thiab siv tau. Kev lees paub tias yog Meta Tech Tus Muab Kev Pabcuam thiab kev ua haujlwm nrog peb tus kheej cov txheej txheem txhawb ntxiv tias peb nyob ntawm txoj hauv kev: muab kev ua tau zoo, kev ruaj ntseg, thiab kev nyab xeeb rau cov neeg uas xav loj hlob nrog AI. 

Cov ntsiab lus no txhawb nqa lub hom phiaj qhov chaw nyob rau hauv nws cov tswv cuab infrastructure. Atomic Apps nyuam qhuav dhau los ua Meta Tech Tus Muab Kev Pabcuam hauv Brazil, qhov xwm txheej ua tiav tom qab tso nws tus kheej WhatsApp API.

Tam sim no, lub tuam txhab muaj nyob hauv ntau dua 50 lub teb chaws, nrog 2,000 tus neeg siv khoom nquag, thiab tau txais hauv av hauv ob qho tib si kev lag luam me thiab cov tuam txhab loj nrhiav kev ua tau zoo thiab kev tsim kho tshiab.

"Qhov tseeb yog qhov kev pabcuam cov neeg siv khoom ntse tsis yog kev cog lus xwb. Nws twb yog qhov tseeb. Thiab nws tau tsim los ntawm peb, cov tuam txhab Brazilian, hauv Portuguese, nrog cov thev naus laus zis uas tsim cov txiaj ntsig tiag," Djeison xaus lus.

Cov ntaub ntawv: 

https://www.researchnester.com/reports/autonomous-ai-and-autonomous-agents-market/5948
https://www.grandviewresearch.com/industry-analysis/autonomous-ai-autonomous-agents-market-report
Tsab ntawv xov xwm no tshwm sim thawj zaug https://www.globenewswire.com/news-release/2025/07/23/3120312/0/en/Autonomous-AI-and-Autonomous-Agents-Market-to-Reach-USD-86- 9-Billion-los-2032-Driven-by-the-Rapid-Integration-of-AI-into-Decision-Making-and-Business-Operations-Research-by-SNS-Insi.html

3 lub tswv yim los tiv thaiv koj cov ntaub ntawv tom qab Dub Friday

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3 lub tswv yim los tiv thaiv koj cov ntaub ntawv tom qab Dub Friday

Lub sijhawm tom qab Dub Friday feem ntau raug kho raws li lub sijhawm so rau cov khw muag khoom, tab sis nws yog qhov tseeb thaum cyber txaus ntshai. Raws li Consumer Pulse tsab ntawv ceeb toom, 73% ntawm cov neeg siv khoom hais tias lawv ntshai kev dag ntxias digital nyob rau hauv kev ua lag luam hnub so, thiab lub teb chaws tau sau txog 7.7% nce hauv kev xav tias kev dag ntxias digital ntawm Dub Friday thiab Cyber ​​​​Monday, piv rau qhov seem ntawm 2024. 

Cov lej no qhia tau tias kev saib xyuas tom qab kev sib tw yog qhov tseem ceeb ib yam li cov tswv yim kev ruaj ntseg thaum lub sijhawm muag khoom siab tshaj. Rau José Miguel, tus thawj tswj hwm ua ntej muag ntawm Unentel, nws tsis txaus los ua pa zoo siab tom qab kev muag khoom siab kawg, vim tias qhov ntawd yog qhov tseeb thaum qhov kev tawm tsam ntsiag to tshaj plaws pib. "Peb pom ntau qhov xwm txheej uas cov khw muag khoom kaw hnub ua kev zoo siab rau cov txiaj ntsig thiab, feeb tom qab, cov txheej txheem sab hauv twb tau raug tshuaj xyuas los ntawm cov neeg nkag tebchaws," nws hais.

Txhawm rau hloov lub qhov rais ntawm qhov kev pheej hmoo no mus rau qhov txiaj ntsig zoo, peb qhov kev coj ua tau raug pom zoo:

1. Tswj xyuas tas li, txawm tias tom qab lub ncov.

Thaum lub sij hawm Dub Friday, pab pawg feem ntau muaj kev ceeb toom siab, tab sis thaum muag khoom poob qis, qib kev mloog tsis txo qis. Nws yog nyob rau ntawm lub sijhawm no uas cov neeg nyiag nkag tau siv tsis nco qab cov ntawv pov thawj nkag, tus password ib ntus, thiab nkag mus rau hauv ib puag ncig. Lub 24/7 nquag soj ntsuam xyuas kom ntseeg tau tias tsis muaj kev ua ub ua no tsis zoo mus tsis pom.

2. Txheeb xyuas cov ntawv teev tseg thiab txheeb xyuas tus cwj pwm tsis zoo.

Qhov ntim siab ntawm kev hloov pauv ua rau nws nyuaj rau kev txheeb xyuas cov xwm txheej tsis txaus ntseeg thaum lub sijhawm siab tshaj. Tom qab Dub Friday, nws yog lub sijhawm los tshuaj xyuas cov ntawv teev lus kom ntxaws thiab txheeb xyuas cov qauv tsis zoo, xws li kev nkag mus rau hauv lub sijhawm, kev lees paub los ntawm ntau qhov chaw, lossis kev hloov pauv cov ntaub ntawv tsis raug.

3. Tshem tawm kev nkag mus ib ntus thiab tshuaj xyuas kev koom ua ke.

Cov phiaj xwm raws caij nyoog tsim cov ntawv pov thawj thiab kev koom ua ke nrog cov neeg koom tes, kev lag luam, thiab APIs sab nraud. Tso cov kev nkag mus ua haujlwm tom qab qhov kev tshwm sim yog ib qho yuam kev uas ua rau muaj kev pheej hmoo ntawm kev nkag mus. Kev tshuaj xyuas tam sim tom qab qhov kev sib tw xaus yog qhov tseem ceeb los txo qhov tsis zoo.

"Kev kho lub sijhawm tom qab kev sib tw ua lub sijhawm rau kev so yog qhov yuam kev. Digital kev ruaj ntseg yuav tsum ua kom nrawm nrog kev lag luam, txawm tias cov hnub thaum muag khoom poob qis," José xaus lus.

Dub Friday 2025: Cov khw muag khoom muag loj hlob 0.8% nyob rau lub asthiv, tau tsav los ntawm 9.0% nce hauv e-commerce, raws li Cielo.

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Dub Friday 2025: Cov khw muag khoom muag loj hlob 0.8% nyob rau lub asthiv, tau tsav los ntawm 9.0% nce hauv e-commerce, raws li Cielo.

Dub Friday 2025 lub lis piam ib zaug ntxiv ua kom muaj lub luag haujlwm tseem ceeb ntawm e-lag luam hauv Brazilian cov neeg siv khoom siv thiab PIX raws li txoj kev them nyiaj. Cov ntaub ntawv los ntawm Cielo Expanded Retail Index (ICVA) qhia tias tag nrho cov khw muag khoom loj hlob 0.8% piv rau tib lub sijhawm xyoo 2024, uas tau tsav los ntawm cov channel digital, uas tau sau npe ua ntej ntawm 9.0%. Lub cev lub khw muag khoom pom qhov kev sib cog lus ntawm 1.4%.

Nyob rau hauv tag nrho, 90.34 lab muas tau ua: 8.6% ntawm lawv tau ua los ntawm Pix. Kev ua tau zoo ntawm kev lag luam digital kuj tau tshwm sim hauv tus cwj pwm los ntawm macro-sectors. Cov kev pabcuam tau nce siab 3.7%, txhawb nqa los ntawm ntu txuas nrog kev paub dhau los thiab kev txav mus los. Cov khoom siv ruaj khov thiab Semi-durable tau poob 1.2%. Hauv kev lag luam e-lag luam, tag nrho cov macro-sectors tau loj hlob: Cov Khoom Siv Tsis Siv Neeg (11.1%), Cov Khoom Siv Sijhawm (8.8%) thiab Cov Kev Pabcuam (8.8%), uas suav nrog cov channel raws li lub cav ntawm kev muag khoom.

Ntawm cov sectors, Tourism & Transportation coj nrog nce ntawm 8.4%, tom qab ntawd Drugstores (7.1%) thiab Cosmetics (6.3%), uas tau lees paub cov neeg siv khoom qhov tseem ceeb ntawm kev noj qab haus huv, kev noj qab haus huv, thiab kev paub dhau los. Los ntawm kev pom hauv cheeb tsam, tsuas yog Sab Qab Teb tau sau npe kev loj hlob (0.8%). Santa Catarina sawv tawm nrog kev nthuav dav ntawm 2.8%. Sab Qab Teb Sab Hnub Tuaj pom qhov loj tshaj plaws contraction (-2.3%).

"Black Friday 2025 lis xaus txhawb nqa lub zog ntawm kev lag luam e-lag luam hauv Brazil, nrog kev sib txuas ntxiv thiab xav tau cov neeg siv khoom. Cov khw muag khoom yuav tsum tau nqis peev hauv kev siv thev naus laus zis thiab kev sib koom ua ke kom ua raws li qhov kev hloov pauv no. Qhov tseem ceeb ntawm Cov Kev Pabcuam, Kev Ncig Tebchaws, thiab Kev Noj Qab Haus Huv qhia tau hais tias cov neeg siv khoom muaj txiaj ntsig rau kev paub thiab kev yooj yim, qhib lub sijhawm tshiab rau cov khw muag khoom los tsim kho tshiab thiab ua kom muaj kev sib txawv ntawm lawv cov khoom lag luam, "Vaj tswv ntawm lub xeev.

E-lag luam pom nws qhov kev muag khoom siab tshaj plaws thaum sawv ntxov ntxov thiab yav tsaus ntuj thaum Lub Kaum Ib Hlis 28 txog rau 30th. Lub caij no, lub khw muag khoom lub cev tau sau npe nws cov haujlwm siab tshaj plaws nyob ib puag ncig noj su thaum tib lub sijhawm, ua kom pom qhov sib txawv ntawm kev noj haus ntawm cov channel.

Cov txiv neej cov neeg tuaj saib muaj feem ntau ntawm kev muag khoom thiab cov nyiaj tau los, tab sis qhov nruab nrab daim pib nqi rau cov poj niam yog me ntsis siab dua. Kev them nqi qiv nyiaj khaws cia nws qhov tseem ceeb, nrog rau daim pib nqi zoo dua lwm txoj hauv kev them nyiaj - tshwj xeeb tshaj yog nyob rau hauv digital realm, qhov twg nws yog qhov tseem ceeb rau kev yuav khoom ntau dua.

Cov chav kawm qis thiab nruab nrab suav rau feem ntau ntawm kev muag khoom thiab cov nyiaj tau los, thaum cov nyiaj tau los siab tshaj plaws tau sawv tawm rau nws cov nqi nruab nrab siab dua, tshwj xeeb tshaj yog hauv e-lag luam. Hauv kev lag luam e-lag luam, neeg tau txais txiaj ntsig zoo tshaj plaws suav txog yuav luag ib nrab ntawm lub sijhawm cov nyiaj tau los , nrog rau qhov siab tshaj plaws daim pib nqi pom ( R$ 504.92 ). Ntawm cov neeg siv khoom, "Supermarket" profile coj hauv kev muag khoom thiab cov nyiaj tau los, ua raws li "Fashion" thiab "Gastronomic".

Hais txog ICVA

Cielo Expanded Retail Index (ICVA) taug qab cov kev hloov pauv txhua hli ntawm Brazilian cov khw muag khoom, raws li kev muag khoom hauv 18 qhov chaw tsim los ntawm Cielo, xws li cov khw muag khoom me mus rau cov khw muag khoom loj. Qhov hnyav ntawm txhua lub sector hauv tag nrho cov txiaj ntsig ntawm qhov ntsuas tau txhais los ntawm nws qhov kev ua tau zoo hauv lub hli.

ICVA yog tsim los ntawm Cielo's Business Analytics cheeb tsam nrog lub hom phiaj ntawm kev muab ib lub hli snapshot ntawm lub teb chaws cov khw muag khoom lag luam raws li cov ntaub ntawv tiag tiag.

YUAV UA LI CAS?

Cielo's Business Analytics unit tau tsim cov qauv lej thiab cov lej siv rau lub tuam txhab cov ntaub ntawv nrog lub hom phiaj ntawm kev sib cais cov teebmeem ntawm cov tub lag luam tau txais kev ua lag luam-xws li kev sib koom ua lag luam, hloov cov tshev thiab nyiaj ntsuab hauv kev noj, nrog rau qhov tshwm sim ntawm Pix (Brazil's instant them system). Nyob rau hauv txoj kev no, qhov taw qhia tsis yog tsuas yog kev ua lag luam ntawm kev lag luam los ntawm kev lag luam daim npav, tab sis kuj yog qhov tseeb ntawm kev noj ntawm qhov muag.

Qhov kev ntsuas no tsis yog ib qho kev saib ua ntej ntawm Cielo cov txiaj ntsig, uas cuam tshuam los ntawm ntau tus neeg tsav tsheb, ob qho tib si ntawm cov nyiaj tau los thiab cov nqi thiab cov nuj nqis.

Nkag siab txog qhov index

ICVA Nominal - Qhia txog kev loj hlob ntawm cov nyiaj tau los ntawm kev muag khoom hauv Kev Lag Luam Tshaj Tawm rau lub sijhawm, piv rau tib lub sijhawm ntawm xyoo dhau los. Nws qhia txog yam uas tus neeg muag khoom tau pom hauv lawv qhov muag.

ICVA Deflated - Nominal ICVA luv nqi rau kev nce nqi. Qhov no yog ua tiav siv lub deflator xam los ntawm Broad Consumer Price Index (IPCA), muab tso ua ke los ntawm IBGE, hloov kho rau qhov sib xyaw thiab qhov hnyav ntawm cov haujlwm suav nrog hauv ICVA. Nws qhia txog kev loj hlob tiag tiag ntawm cov khw muag khoom, tsis muaj kev koom tes ntawm tus nqi nce.

Nominal / Deflated ICVA nrog kev hloov kho daim ntawv qhia hnub - ICVA yam tsis muaj daim ntawv qhia hnub cuam tshuam uas cuam tshuam rau lub hli / lub sijhawm, piv rau tib lub hli / lub sijhawm ntawm xyoo dhau los. Nws qhia txog kev loj hlob ntawm kev loj hlob, tso cai rau kev soj ntsuam ntawm accelerations thiab decelerations hauv qhov ntsuas.

ICVA E-lag luam - Qhov taw qhia ntawm nominal cov nyiaj tau los loj hlob hauv cov khw muag khoom hauv online, nyob rau lub sijhawm piv rau lub sijhawm sib npaug ntawm xyoo dhau los.

Dub Friday: E-lag luam tau tshaj R$ 10.1 billion hauv cov nyiaj tau los.

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Dub Friday: E-lag luam tau tshaj R$ 10.1 billion hauv cov nyiaj tau los.

Confi Neotrust, lub tuam txhab kev lag luam txawj ntse uas saib xyuas Brazilian e-lag luam, tso tawm cov txiaj ntsig ntawm kev muag khoom hauv online txij hnub Thursday (27) txog hnub Sunday (30). Cov nyiaj tau los tshaj R$ 10.19 nphom, qhov tshwm sim 7.8% siab dua li sau tseg hauv lub sijhawm txij lub Kaum Ib Hlis 28 txog Lub Kaum Ob Hlis 1, 2024, Hnub Thursday txog Hnub Sunday ntawm Dub Friday lub lim tiam dhau los, thaum tag nrho cov nyiaj tau los yog R$ 9.39 billion. Cov ntaub ntawv tau muab rho tawm los ntawm Confi Neotrust's Black Friday Hora Hora Platform.

Ze li ntawm 56.9 lab cov khoom raug muag, tag nrho 21.5 lab xaj, 16.5% siab dua li cov lej xaj ua tiav nyob rau tib lub sijhawm xyoo tas los. Sab saum toj 3 pawg uas sawv tawm tshaj plaws nyob rau lub sijhawm yog TVs (nrog cov nyiaj tau los ntawm R$ 868.3 lab), smartphones (R$ 791.2 lab), thiab tub yees / tub yees (R$ 556.8 lab). Ntawm cov khoom lag luam nrog cov nyiaj tau los ntau tshaj plaws, Samsung 12,000 BTU Inverter Windfree cais cov cua txias coj cov qeb duas, ua raws li Samsung 70-nti 4K Smart TV, Crystal Gaming Hub qauv, thiab dub 128GB iPhone 16.

Raws li Léo Homrich Bicalho, Tus Thawj Coj ntawm Kev Lag Luam ntawm Confi Neotrust, cov txiaj ntsig sib koom ua ke rau plaub hnub tseem ceeb yog qhov ua tau zoo tshaj plaws hauv kev lag luam e-lag luam, tshaj li cov ntaub ntawv keeb kwm ntawm 2021, thaum cov nyiaj tau los txog R$ 9.91 billion. "Lub Dub Friday 2025 kev sib ntaus sib tua tau yeej nrog kev siv zog ntawm thawj 48 teev ntawm qhov kev tshwm sim. Lub 2025 nkhaus aggressively diverges los ntawm 2024 rau hnub Thursday thiab Friday, tsim tag nrho cov nyiaj txiag kom zoo ntawm lub sij hawm. Nyob rau lub asthiv, cov nkhaus kov, qhia tau hais tias qhov kev cia siab tau zoo heev hais tias nws 'saturation ntawm lub tswv yim rau hnub Friday, configure lub tswv yim ntawm kev yuav khoom' rau hnub Saturday. kev siv zog rau hnub ua haujlwm, ”nws piav qhia.

Raws li Bicalho, kev tshuaj xyuas txhua hnub qhia txog ob tus cwj pwm ntawm cov neeg siv khoom sib txawv. "Thaum tig ntawm qhov kev tshwm sim (Thursday thiab Friday), lub tswv yim yog kom meej meej ib qho ntawm cov ntim thiab luv nqi: cov nyiaj tau los ntawm ob tus lej (+ 34% thiab + 11%, feem) tau tsav los ntawm kev poob qis hauv tus nqi nruab nrab ntawm daim pib (-17% thiab -12%).

Txawm li cas los xij, raws li tus kws tshaj lij, qhov xwm txheej tau thim rov qab rau lub asthiv. "Hnub Sunday (Lub Kaum Ib Hlis 30th) tau coj qhov kev pom zoo tshaj plaws: txawm tias qhov poob ntawm tag nrho cov nyiaj tau los (-7.9%), qhov nruab nrab daim pib nqi nce siab +18%, qhia tias impulse kev yuav khoom ntawm tus nqi qis dua tau muab txoj hauv kev rau kev yuav khoom ntau dua analytical. kev coj noj coj ua ntawm TVs (R$ 868M) thiab lub zog ntawm Cov Khoom Muag Dawb (cov tub yees thiab lub tshuab ntxhua khaub ncaws), ua ntej cov kev pabcuam yuav tas sijhawm, "saib Bicalho.

Cov txiaj ntsig niaj hnub

Hnub Thursday (27), hnub ua ntej Dub Friday, lub teb chaws e-lag luam tau mus txog R$ 2.28 billion, nce 34.1% piv rau xyoo tas los. Tus naj npawb ntawm kev txiav txim tiav, dhau los, yog 63.2% siab dua, nce mus txog 5.9 lab piv rau 3.6 lab xyoo tas los. Qhov nruab nrab daim pib yog R$ 385.6, ib tug txo ntawm 17.87%.

Hnub Friday Dub (28), cov nyiaj tau los yog R$ 4.76 billion, ib nrab ntawm billion reais siab dua xyoo tas los, kev loj hlob ntawm 11.2%. Tus naj npawb ntawm kev txiav txim tiav rau hnub ntawd yog 28% siab dua, nrog 8.69 lab piv rau 6.74 lab xyoo tas los. Qhov nruab nrab daim pib poob 12.8%, sau npe R$ 553.6.

Hnub Saturday (29), cov nyiaj tau los yog R$ 1.73 billion, txo qis ntawm 10.7% piv rau hnub Saturday 2024, thiab daim pib nruab nrab, R$ 459.9, 4.9% qis dua. Tus lej xaj ua tiav rau hnub Saturday tau nce mus rau 3.77 lab, tus nqi 6.22% qis dua li 2024 daim duab, thaum nws mus txog 4.02 lab.

Hnub Sunday (30), cov nyiaj tau los yog 1.36 billion, poob ntawm 7.9% piv rau hnub Sunday tom qab Dub Friday xyoo tas los. Txawm li cas los xij, qhov nruab nrab daim pib ntaus R$ 424.4, 18% ntau dua hauv 2024. Tus naj npawb ntawm kev txiav txim tiav, txawm li cas los xij, poob dua piv rau xyoo tas los: muaj 3.19 lab hauv 2025 tiv thaiv 4.09 hauv 2024, txo qis ntawm 22%.

Tshawb xyuas daim ntawv qhia nyiaj tau los txhua hnub: txuas mus saib cov duab siab.

WhatsApp ua lub khw muag khoom: yuav ua li cas siv lub app kom yeej thiab khaws cov neeg siv khoom Christmas no.

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WhatsApp ua lub khw muag khoom: yuav ua li cas siv lub app kom yeej thiab khaws cov neeg siv khoom Christmas no.

WhatsApp tau tso tseg tsis yog kev xa xov app nkaus xwb thiab tau tsim nws tus kheej ua qhov tseem ceeb digital showcase rau Brazilian khw muag khoom. Raws li kev tshawb fawb los ntawm National Confederation of Retail Leaders (CNDL) hauv kev koom tes nrog SPC Brasil, 67% ntawm cov tuam txhab lag luam hauv kev lag luam thiab kev pabcuam twb tau siv cov cuab yeej los ua lawv cov kev muag khoom tseem ceeb. Cov peev txheej tau dhau los ua qhov ncaj qha tshaj plaws ntawm kev sib cuag ntawm cov hom thiab cov neeg siv khoom, qhov twg cov neeg siv khoom tshawb nrhiav, sib tham, thiab ua tiav qhov kev yuav khoom hauv ob peb clicks. Nrog rau txoj hauv kev ntawm cov hnub so kawg ntawm lub xyoo, ib lub sijhawm thaum noj cov khoom noj vim Christmas muag, cov neeg uas tseem tsis tau teeb tsa lawv cov neeg siv khoom thiab cov tswv yim hloov pauv hauv lub app ua rau muaj kev pheej hmoo loj ntawm kev poob hauv av rau ntau cov neeg sib tw digital.

Lub sijhawm no, tus kheej ua rau muaj kev hloov pauv ntau dua thiab rov ua dua cov neeg siv khoom tom qab hnub so. Rau Marcos Schütz, CEO ntawm VendaComChat, lub tuam txhab ntawv tso cai tshwj xeeb hauv WhatsApp automation, kev sib xyaw ua ke ntawm cov ntawv teev npe, cov lus tsis siv neeg, thiab kev txawj ntse ua lag luam tau hloov lub app rau hauv kev muag khoom thiab cov neeg siv khoom ncaj ncees. "Los ntawm kev lees paub qhov kev sib txuas lus no yog qhov kev sib raug zoo ntawm kev nthuav qhia, cov neeg ua lag luam yuav tau txais txiaj ntsig zoo dua cov uas tseem tsis tau txais kev siv automation. Qhov zais cia yog siv nws los ua ib lub tswv yim uas ntxiv cov nqi thiab kev nrawm rau cov neeg siv khoom tseem ceeb," hais tias tus thawj coj.

Raws li Marcos, qee cov tswv yim paub tseeb tias yuav ua tiav cov txiaj ntsig raws caij nyoog, xws li Christmas. Tshawb xyuas lawv:

Cov phiaj xwm phiaj xwm - ua tus kheej cov lus rau cov neeg tuaj saib sib txawv, suav nrog cov neeg siv khoom ncaj ncees, kev sib cuag tshiab, thiab tshwj xeeb tshaj yog cov tsheb yuav khoom. Cov lus tsom mus rau txhua pab pawg ua rau muaj kev qhib siab thiab kev koom tes, nrog rau tsim kom muaj kev sib raug zoo nrog cov neeg tuaj saib. Thaum Christmas, cov phiaj xwm kev sib txuas lus hloov kev sib cuag yooj yim mus rau cov neeg yuav khoom.

Catalogs thiab yuav cov nyees khawm - hloov WhatsApp rau hauv lub khw muag khoom zoo nkauj digital, nthuav tawm cov khoom lag luam, sib txuas, thiab muab cov duab ntxim nyiam thiab cov lus piav qhia luv luv. Siv cov ntawv sib tham sib tham kom yooj yim rau kev taw qhia thiab suav nrog cov khawm yuav khoom uas coj tus neeg siv khoom ncaj qha rau kev them nyiaj. Qhov no yuav txo lub sij hawm ntawm kev txaus siab thiab hloov dua siab tshiab.

Automating pib cov neeg siv khoom - siv cov kev ua haujlwm ntse los teb cov lus nug nquag thiab coj cov neeg siv khoom mus rau tus neeg sawv cev zoo. Qhov no txo ​​cov sij hawm tos, txhim kho kev txaus siab, thiab tso tawm pab pawg rau kev sib tham muaj txiaj ntsig dua. Thaum lub sij hawm no, thaum cov lus ntim nce, automation ua kom muaj kev muag khoom ntau dua.

Kev cob qhia tom qab muag - Txoj cai yog qhov tseeb: kev sib raug zoo tsis xaus nrog kev xa khoom; uas yog qhov uas loyalty pib. Qhia koj pab neeg los ua cov tswv yim tom qab kev muag khoom, nug txog kev paub dhau los, muab daim coupon rau kev yuav khoom yav tom ntej, thiab txhawb kev tshuaj xyuas zoo. Kev sib raug zoo tom qab kev yuav khoom yog qhov hloov pauv ib tus neeg yuav khoom mus rau cov neeg siv khoom dua.

CEOs tso tawm tswv yim studio uas bets ntawm tus qauv rau kev ncaj ncees los txhawb cov startups.

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CEOs tso tawm tswv yim studio uas bets ntawm tus qauv rau kev ncaj ncees los txhawb cov startups.

Strategy Studio nkag mus rau hauv kev ua lag luam nrog lub tswv yim tshiab uas tawg nrog cov qauv ntawm cov koom haum thiab kev sab laj. Es tsis txhob ua ib tug neeg muab khoom, lub studio los ua tus koom tes ncaj qha rau kev loj hlob ntawm startups, me me thiab nruab nrab cov lag luam, thiab tuam txhab uas muag los ntawm "rau kev ncaj ncees" qauv, nyob rau hauv uas nws contributes lub tswv yim, branding, thiab cov thawj coj nyob rau hauv kev sib pauv rau kev ncaj ncees kev koom tes. Lub hom phiaj yog qhov yooj yim thiab ncaj qha: los txhawb kev nthuav dav cov lag luam uas xav tau kev tso npe, kev sib txawv, thiab cov qauv rau kev teev, tab sis qhov ntawd tsis tas yuav muaj peev txheej los ntiav cov kev pabcuam siab tshaj plaws. Lub tswv yim boutique nyuam qhuav kaw ib daim ntawv cog lus rau lub community launch txog cov plaub hau tshuaj pleev ib ce hom, uas yuav launched nyob rau hauv thawj peb lub hlis twg ntawm 2026, siv cov qauv no. 

Tsim los ntawm peb tus thawj coj uas muaj kev paub dhau los hauv kev lag luam nyiaj txiag, kev sib txuas lus, thiab kev lag luam tshiab, Strategy Studio lub hom phiaj los txhawb cov neeg ua lag luam thiab cov tsim hauv kev hloov lub zeem muag mus rau qhov muaj txiaj ntsig, txuas cov lag luam zoo, kev txhawb nqa digital, thiab kev coj ua lag luam hauv cov qauv tsim rau cov lag luam me thiab nruab nrab. Cov qauv kev ncaj ncees raws li qhov tseem ceeb ntawm lawv txoj haujlwm thiab coj lub studio los ze zog rau qhov tseeb thiab cov txiaj ntsig ntawm cov tuam txhab uas lawv ua haujlwm. 

Tsim los ntawm Rodrigo Cerveira, CMO ntawm Vórtx, Ricardo Reis, CEO ntawm Ampliva, thiab Norberto Zaiet, yav tas los CEO ntawm Banco Pine, Strategy Studio coj los ua ke cov kws tshaj lij los daws cov teeb meem tseem ceeb uas tau ntsib los ntawm kev nthuav dav kev lag luam, xws li kev tshaj lij kev lag luam, nce margins thiab nruab nrab kev txiav txim tus nqi, kev sib txuas lus ntawm tus nqi, thiab kev sib txuas lus zoo ib yam. franchisees, lossis kev lag luam tshiab. 

Nrog rau lub tswv yim "Soul for your Vision," lub studio pib los ntawm kev lag luam lub tswv yim los tsim kom muaj zog, zoo ib yam, thiab scalable hom. Raws li Rodrigo Cerveira, "kev nthuav dav tsuas yog muaj kev ruaj ntseg thaum lub lag luam txhawb nqa tus nqi uas lub lag luam pom tau. Cov lag luam zoo ua kom pom kev, nrawm nrawm, thiab muaj zog kom loj hlob, tshwj xeeb tshaj yog nyob rau hauv lub ntiaj teb startup, qhov twg txhua qhov kev xaiv hnyav rau qib tom ntej." 

Strategy Studio ua haujlwm nyob rau hauv ob hom: kev sib tham tswv yim rau cov tuam txhab tsim los nrhiav kev hloov pauv thiab kev loj hlob, thiab cov qauv kev ncaj ncees-rau-kev ncaj ncees, tsom rau kev pib ua lag luam thiab kev lag luam uas lub studio tau dhau los ua tus khub ncaj qha hauv lawv txoj kev txhim kho, koom nrog kev taug kev thiab sib koom cov kev pheej hmoo thiab cov txiaj ntsig. Txoj hauv kev no txhawb nqa lub studio qhov kev muag khoom tshwj xeeb thiab teeb tsa nws sib nrug los ntawm cov koom haum ib txwm muaj los ntawm kev sib koom ua lag luam, digital, thiab kev ua haujlwm tsis pom kev hauv lub sijhawm ntev.  

Ntawm cov neeg koom tes cov kev paub dhau los yog kev tsim ntawm Vórtx hom, kev hloov pauv digital ntawm Banco Pine nrog Pine Online, thiab kev txhim kho ntawm Hyundai hom hauv Brazil - cov phiaj xwm uas qhia tau hais tias trio muaj peev xwm los koom ua ke cov tswv yim, kev tso npe, thiab kev ua tiav los tsim kom muaj txiaj ntsig tiag tiag rau kev lag luam loj hlob. "Nws yog qhov tseeb no lub zeem muag, tau txais los ntawm cov tswv yim ntawm cov tuam txhab loj, uas peb tab tom siv nrog kev pib ua lag luam, tsom mus rau kev loj hlob los ntawm kev hais txog kev lag luam mob, suav nrog kev ua haujlwm zoo, kev lag luam, thiab kev lag luam zoo," xaus Rodrigo Cerveira. 

WideLabs tab tom twv txog kev tswj hwm thev naus laus zis thiab pom Brazil nce qib hauv kev sib tw txawj ntse.

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WideLabs tab tom twv txog kev tswj hwm thev naus laus zis thiab pom Brazil nce qib hauv kev sib tw txawj ntse.

Artificial txawj ntse tau tso tseg tsuas yog kev cog lus thiab tau dhau los ua qhov kev txiav txim siab hauv kev sib tw ntawm cov teb chaws thiab tuam txhab. Hauv tebchaws Brazil, qhov kev nce qib tau tshwm sim: IBM txoj kev tshawb fawb qhia tias 78% ntawm cov tuam txhab npaj yuav nce kev nqis peev hauv AI los ntawm 2025, thiab 95% twb tau sau npe ua tiav hauv lawv cov tswv yim. Qhov kev txav no txhawb nqa kev hloov pauv ntawm cov qauv thiab tso digital sovereignty ntawm qhov chaw ntawm kev sib cav hauv lub tebchaws.

Ua tus txheej txheem no, WideLabs tawm los ua ib tus neeg ua yeeb yam ntawm kev hloov pauv. Tsim muaj thaum muaj kev sib kis thoob ntiaj teb nrog lub hom phiaj ntawm kev tsim cov thev naus laus zis hauv tebchaws ywj pheej, lub tuam txhab tau txais txoj hauv kev sib txawv: es tsis txhob tso siab rau cov kev daws teeb meem txawv teb chaws, nws tau tsim lub Hoobkas Sovereign AI, muaj peev xwm xa tag nrho lub neej ntawm kev txawj ntse kev daws teeb meem, los ntawm kev kho vajtse thiab kev tsim kho rau cov qauv tsim thiab kev siv qib siab.

Sovereignty raws li lub tswv yim, tsis yog hais lus.

Raws li Beatriz Ferrareto, Tus khub & Tus Thawj Coj ntawm Kev Txhim Kho Kev Lag Luam ntawm WideLabs, Brazilian kev ua lag luam tab tom muaj kev hloov pauv sai tab sis asymmetrical. "Cov tuam txhab kev txaus siab tau nce zuj zus, tab sis tseem muaj qhov sib txawv ntawm kev xav siv AI thiab muaj cov xwm txheej tiag tiag los siv nws cov tswv yim, ruaj ntseg, thiab ntawm nws tus kheej. Nws yog nyob rau hauv qhov khoob uas WideLabs ua haujlwm," nws hais.

Lub Hoobkas AI tsim los ntawm lub tuam txhab coj ua tiav ecosystem:

  • Tus tswv GPU infrastructure thiab sovereign qauv;
  • Kev cob qhia, kev kho, thiab kev sib txuas cov kav dej tau ua tiav hauv lub tebchaws;
  • Tailor-made solutions rau tsoom fwv thiab tswj sectors.;
  • Kev ua haujlwm hauv tsev , ua kom muaj kev ceev ntiag tug thiab ua raws li cov cai hauv zos thiab cov qauv.

Qhov kev npaj no tso cai rau kev ywj pheej thev naus laus zis thiab txo qis kev vam khom rau txawv teb chaws, kev txhawj xeeb loj zuj zus hauv pej xeem kev lag luam thiab kev lag luam tawm tswv yim.

Kev nthuav dav thoob ntiaj teb thiab kev cuam tshuam hauv cheeb tsam

Lub zeem muag ntawm kev tswj hwm tseem ceeb qhia WideLabs 'kev nthuav dav dhau Brazil. Hauv kev koom tes nrog NVIDIA, Oracle, thiab cov chaw tshawb fawb hauv Latin America, lub tuam txhab tau xa tawm nws cov AI Hoobkas qauv rau cov teb chaws uas xav txo qis kev pheej hmoo ntawm kev siv technology.

Ib qho piv txwv yog PatagonIA, ib qho kev pib tsim hauv Chile nrog lub koom haum ntawm Complex Systems Engineering (ISCI). Cov kev daws teeb meem tau yug los ntawm Brazilian kev paub nrog AmazonIA ecosystem thiab sawv cev rau kev txiav txim siab rau kev sib koom ua ke ntawm AI nrog Latin American tus kheej, kawm nrog cov ntaub ntawv hauv zos thiab cov suab nrov thiab ua haujlwm hauv 100% thaj chaw sovereign.

Technology uas qhia txog kab lis kev cai hauv zos, lus, thiab kev muaj tiag.

Raws li Nelson Leoni, CEO ntawm WideLabs, yav tom ntej ntawm AI hauv Latin America yuav tsum muaj kev ywj pheej. "Kev nqis peev hauv kev tswj hwm tsis yog khoom kim heev, nws yog qhov tsim nyog rau kev xaiv tsa. Lub cheeb tsam xav tau cov thev naus laus zis tsim hauv zos, ua raws li peb cov kab lis kev cai, peb cov lus, thiab peb txoj cai lij choj. Peb tsis tuaj yeem nyob ntawm cov tshuab uas tuaj yeem kaw, txwv, lossis hloov pauv los ntawm kev nyiam sab nraud," nws hais.

Leoni tseem hais ntxiv tias AI Factory tsis yog hais txog kev siv thev naus laus zis nkaus xwb, tab sis hais txog kev tswj hwm, pob tshab, thiab kev lav phib xaub. "AI tuaj yeem tsim kev ywj pheej rau kev nkag mus rau cov kev pabcuam, txo cov kev tsis sib haum xeeb, thiab txhim kho pej xeem cov cai. Tab sis qhov no yuav tsum muaj kev coj ncaj ncees, kev saib xyuas, thiab lub luag haujlwm. Leej twg paub qhov sib npaug ntawm kev tsim kho tshiab thiab kev cuam tshuam hauv zej zog yuav txhais tau tias thaj av muaj kev sib tw yav tom ntej."

Ib lub teb chaws infrastructure rau lub voj voog thev naus laus zis tshiab.

Nrog kev loj hlob nyob rau hauv lub xeev thiab tseem fwv tsoom fwv, thiab nyob rau hauv cov sectors xws li kev noj qab haus huv, kev ncaj ncees, thiab kev lag luam, WideLabs tau tsim nws tus kheej ua ib tug ntawm cov thawj tuam txhab uas muag nyob rau hauv lub tshiab AI kev lag luam nyob rau hauv Brazil. Nws Sovereign AI Factory qauv twb tau txais los ntawm cov koom haum sawv cev rau kaum lab tus pej xeem.

Lub tuam txhab ntseeg tias lub teb chaws tab tom ntsib lub sijhawm keeb kwm: "Yog tias Brazil xav ua lub sijhawm ntawm kev txawj ntse ntse hauv Latin America, kev coj noj coj ua yuav tsum muaj kev ywj pheej thev naus laus zis. Thiab qhov ntawd yog qhov peb tab tom tsim," xaus Leoni.

Pix hloov tshiab thiab cov cai tshiab kev ruaj ntseg txhim khu kev tiv thaiv hauv kev lag luam digital.

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Pix hloov tshiab thiab cov cai tshiab kev ruaj ntseg txhim khu kev tiv thaiv hauv kev lag luam digital.

Lub Tuam Txhab Tuam Txhab Nyiaj Txiag tau tshaj tawm hnub Tuesday dhau los (25) qhov hloov tshiab rau Pix rov qab los, tso cai tsis siv neeg taug qab cov kev hloov pauv tsis txaus ntseeg thiab lav nyiaj rov qab tsis pub dhau 11 hnub tom qab kev tsis sib haum xeeb. Qhov kev ntsuas, uas tau pib siv thaum Lub Ob Hlis 2026, los txog rau lub sijhawm tseem ceeb, uas cov kev dag ntxias digital thiab kev dag ntxias nyiaj txiag tau dhau los ua qhov nyuaj, cuam tshuam rau cov neeg siv khoom thiab cov tuam txhab ntawm txhua qhov ntau thiab tsawg. Cov kws tshaj lij taw qhia tias qhov ceev hauv cov nyiaj rov qab thiab kev saib xyuas tsis siv neeg tuaj yeem txo qhov kev poob los ntawm kev dag ntxias tam sim.

Tsis tas li ntawd, kev hloov pauv ntawm ANPD (National Data Protection Authority) mus rau hauv ib lub koom haum tswj hwm, sib sau ua ke los ntawm Provisional Measure No. 1,317/2025, ntxiv dag zog rau kev saib xyuas ntawm cov tuam txhab uas ua cov ntaub ntawv nyiaj txiag, thaum cov kev cai tshiab thiab kev txiav txim siab, xws li Digital Statute of Children and Adolescents (Law No. 115/21, 2025). 12,622/2025, tam sim no xav tau yam tsawg kawg nkaus kev ruaj ntseg, ntaub ntawv, thiab kev tswj hwm kev coj ua hauv kev lag luam digital. Rau kev lag luam e-lag luam, qhov no txhais tau hais tias kev tiv thaiv cov ntaub ntawv tsis yog lub luag haujlwm raug cai, tab sis yog ib qho kev lag luam tawm tswv yim.

Matheus Macedo, COO ntawm UnicoPag , lub qhov rooj them nyiaj, hais txog tias " kev xa tawm , rooj vag, thiab kev them nyiaj tsis yog cov haujlwm ua haujlwm nkaus xwb. Lawv tau dhau los ua cov ntsiab lus tseem ceeb ntawm kev ntseeg siab. Txhua qhov kev lag luam muaj cov ntaub ntawv rhiab uas yuav tsum tau tiv thaiv los ntawm ntau txheej kev ruaj ntseg. Qhov tsis ua haujlwm ntawm ib qhov txuas tuaj yeem cuam tshuam ob qho tib si cov nyiaj tau los thiab lub koob npe nrov. "

Raws li tus kws tshaj lij, kev txav mus dhau kev cai. "Cov tuam txhab uas xav txog cov cai tshiab qhia rau kev lag luam tias kev ruaj ntseg digital tsis yog qhov yuav tsum tau ua xwb, tab sis kev sib tw kom zoo dua. Transparency thiab kev tiv thaiv cov ntaub ntawv tam sim no yog qhov txiav txim siab hauv kev sib raug zoo nrog cov neeg siv khoom," nws hais. Macedo txhawb ntxiv tias, nyob rau hauv ib puag ncig digital, kev ntseeg siab yog tsim los ntawm kev nias, tab sis tuaj yeem ploj hauv vib nas this, thiab cov tuam txhab uas tsis hloov pauv qhov kev pheej hmoo poob qhov cuam tshuam thiab cov neeg siv khoom.

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