Nplooj ntawv 622

Lub khw hauv online yog dab tsi?

E-Commerce hloov tshiab
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Lub khw hauv online yog dab tsi?

Kev lag luam online yog lub platform digital uas txuas cov neeg yuav khoom thiab cov muag khoom, tso cai rau lawv ua lag luam kev lag luam hauv internet. Cov platforms no ua raws li tus neeg nruab nrab, muab kev tsim kho vaj tse kom cov neeg muag khoom lossis cov tuam txhab tuaj yeem muab lawv cov khoom lossis kev pabcuam rau ntau tus neeg siv khoom muaj peev xwm. Qee qhov piv txwv nrov ntawm kev lag luam online suav nrog Amazon, eBay, Mercado Libre, thiab Airbnb.

Keeb kwm:

Kev lag luam hauv online tau tshwm sim nyob rau xyoo 1990s nrog qhov tshwm sim ntawm e-lag luam. Ib qho piv txwv ntxov tshaj plaws thiab ua tau zoo tshaj plaws yog eBay, nrhiav tau nyob rau hauv 1995, uas tau pib ua qhov chaw sib tw online rau cov neeg siv khoom muag rau ib leeg. Raws li kev lag luam hauv internet tau nkag mus tau yooj yim dua thiab kev ntseeg siab hauv e-lag luam loj hlob, ntau lub khw tau tshwm sim, suav nrog ntau yam kev lag luam thiab cov qauv kev lag luam.

Hom kev lag luam hauv online:

Muaj ntau ntau hom kev lag luam hauv online, txhua tus muaj nws tus yam ntxwv thiab cov neeg tuaj saib lub hom phiaj:

1. Kev ua lag luam kab rov tav: Cov no muaj ntau yam khoom los ntawm ntau pawg, xws li Amazon thiab Mercado Libre.

2. Vertical marketplaces: Cov no tsom mus rau ib qho tshwj xeeb niche lossis sector, xws li Etsy rau cov khoom xuas tes ua thiab vintage, lossis Zalando rau kev zam.

3. Kev pabcuam kev lag luam: Cov no txuas cov chaw pabcuam rau cov neeg siv khoom, xws li Fiverr rau cov neeg ua haujlwm ywj pheej lossis Uber rau kev pabcuam tsheb thauj mus los.

4. P2P (peer-to-peer) kev lag luam: Cov no tso cai rau cov neeg siv khoom muag khoom lossis kev pabcuam ncaj qha rau ib leeg, xws li eBay lossis Airbnb.

Qhov zoo:

Cov khw hauv online muaj ntau qhov zoo rau ob tus neeg muag khoom thiab cov neeg yuav khoom:

1. Kev nthuav dav: Cov neeg muag khoom tuaj yeem nkag mus rau cov neeg tuaj saib ntau dua li qhov yuav ua tau nrog lub khw muag khoom.

2. Kev yooj yim: Cov neeg yuav khoom tuaj yeem nrhiav tau yooj yim thiab yuav khoom lossis kev pabcuam txhua lub sijhawm, nyob qhov twg.

3. Ntau yam: Cov khw muag khoom feem ntau muaj kev xaiv dav ntawm cov khoom lossis kev pabcuam, tso cai rau cov neeg yuav khoom nrhiav raws nraim qhov lawv tab tom nrhiav.

4. Kev ntseeg siab: Cov platforms tsim muaj lub koob npe nrov thiab kev tiv thaiv cov neeg siv khoom, nce kev ntseeg siab hauv kev lag luam.

5. Txo cov nqi: Cov neeg muag khoom tuaj yeem txuag tau ntawm cov nqi khiav lag luam, xws li nqi xauj tsev rau lub cev thiab cov neeg ua haujlwm.

Kev sib tw:

Txawm hais tias lawv cov txiaj ntsig zoo, kev lag luam online kuj nthuav tawm qee qhov kev sib tw:

1. Kev sib tw: Nrog ntau tus neeg muag khoom muab cov khoom zoo sib xws, nws tuaj yeem nyuaj rau sawv tawm thiab nyiam cov neeg siv khoom.

2. Nqi: Cov platforms feem ntau them tus nqi ntawm kev muag khoom, uas tuaj yeem txo cov neeg muag khoom cov nyiaj tau los.

3. Platform dependency: Cov neeg muag khoom tuaj yeem dhau los ntawm kev ua lag luam, txwv lawv lub peev xwm los tsim lawv tus kheej hom.

4. Cov teeb meem zoo: Kev ua kom zoo thiab qhov tseeb ntawm cov khoom tuaj yeem yog ib qho kev sib tw, tshwj xeeb tshaj yog nyob rau hauv kev lag luam nrog ntau tus neeg muag khoom.

Yav tom ntej ntawm kev lag luam online:

Raws li kev lag luam e-lag luam txuas ntxiv zuj zus, kev lag luam hauv online yuav tsum tau ua ntau dua thiab muaj tswv yim. Qee qhov kev xav uas xav tias yuav ua rau yav tom ntej ntawm kev lag luam muaj xws li:

1. Kev Kho Tus Kheej: Kev siv cov ntaub ntawv thiab kev txawj ntse txawj ntse los muab kev paub txog kev yuav khoom ntawm tus kheej ntau dua.

2. Kev koom ua ke ntawm Omnichannel: Kev sib koom ua ke hauv online thiab offline kev paub los tsim kev mus ncig ua lag luam.

3. Cov chaw lag luam tshwj xeeb: Qhov tshwm sim ntawm ntau qhov chaw lag luam tsom rau cov niches tshwj xeeb lossis cov zej zog.

4. Globalization: Kev nthuav dav ntawm kev lag luam mus rau cov lag luam tshiab thoob ntiaj teb, txuas cov neeg muag khoom thiab cov neeg yuav khoom thoob ntiaj teb.

Xaus:

Cov khw hauv online tau hloov pauv txoj hauv kev uas peb yuav thiab muag cov khoom thiab cov kev pabcuam, muab kev yooj yim, ntau yam, thiab kev nkag mus tau yooj yim. Raws li kev siv thev naus laus zis thiab kev coj noj coj ua ntawm cov neeg siv khoom hloov zuj zus, kev lag luam yuav tsum tau ua lub luag haujlwm tseem ceeb hauv kev lag luam e-lag luam thiab kev lag luam thoob ntiaj teb. Thaum cov kev sib tw tseem nyob, yav tom ntej ntawm kev lag luam hauv online zoo li muaj kev vam meej, nrog cov kev tsim kho tshiab thiab cov hauv kev tshwm sim tas li.

e-commerce yog dab tsi?

E-Commerce hloov tshiab
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e-commerce yog dab tsi?

E-lag luam, tseem hu ua kev lag luam hluav taws xob, yog kev xyaum ua lag luam kev lag luam hauv internet. Qhov no suav nrog kev yuav thiab muag cov khoom, kev pabcuam, thiab cov ntaub ntawv hauv online. E-lag luam tau hloov pauv txoj kev lag luam ua lawv txoj kev lag luam thiab yuav ua li cas cov neeg siv khoom tau txais cov khoom thiab cov kev pabcuam.

Keeb kwm:

E-lag luam tau pib muaj koob meej nyob rau xyoo 1990 nrog rau qhov tshwm sim ntawm World Wide Web. Thaum pib, kev lag luam hauv online feem ntau txwv rau kev muag phau ntawv, CDs, thiab software. Nyob rau tib lub sijhawm, raws li kev siv thev naus laus zis thiab kev ntseeg siab ntawm cov neeg siv khoom hauv e-lag luam tau nce, ntau lub tuam txhab pib muab ntau yam khoom thiab cov kev pabcuam hauv online.

Hom e-commerce:

Muaj ntau ntau hom kev lag luam e-lag luam, suav nrog:

1. Kev Lag Luam-rau-Consumer (B2C): Kev muag khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom kawg.

2. Kev Lag Luam-rau-Kev Lag Luam (B2B): Qhov no tshwm sim thaum ib lub tuam txhab muag khoom lossis kev pabcuam rau lwm lub tuam txhab.

3. Consumer-to-Consumer (C2C): Tso cai rau cov neeg siv khoom muag khoom lossis kev pabcuam ncaj qha rau ib leeg, feem ntau yog los ntawm online platforms xws li eBay lossis OLX.

4. Consumer-to-Business (C2B): Qhov no suav nrog cov neeg siv khoom muab khoom lossis kev pabcuam rau cov lag luam, xws li cov neeg ua haujlwm pub dawb muab lawv cov kev pabcuam los ntawm cov platforms xws li Fiverr lossis 99Freelas.

Qhov zoo:

E-lag luam muaj ntau yam zoo rau cov lag luam thiab cov neeg siv khoom, xws li:

1. Yooj yim: Cov neeg siv khoom tuaj yeem yuav cov khoom lossis cov kev pabcuam txhua lub sijhawm, nyob qhov twg, tsuav lawv muaj internet.

2. Ntau yam: Cov khw muag khoom hauv online feem ntau muaj ntau yam khoom xaiv ntau dua li cov khw muag khoom lub cev.

3. Kev sib piv tus nqi: Cov neeg siv khoom tau yooj yim sib piv cov nqi los ntawm cov neeg muag khoom sib txawv kom pom qhov zoo tshaj plaws deals.

4. Txo cov nqi: Cov tuam txhab tuaj yeem txuag tau cov nqi ua haujlwm, xws li nqi xauj tsev rau lub cev thiab cov neeg ua haujlwm, los ntawm kev muag online.

5. Kev ncav cuag thoob ntiaj teb: E-lag luam tso cai rau cov tuam txhab kom ncav cuag cov neeg tuaj saib ntau dua li qhov yuav ua tau nrog lub khw muag khoom.

Kev sib tw:

Txawm hais tias nws muaj ntau qhov zoo, e-lag luam kuj nthuav tawm qee qhov kev sib tw, suav nrog:

1. Kev ruaj ntseg: Tiv thaiv cov neeg siv khoom cov ntaub ntawv nyiaj txiag thiab tus kheej yog ib qho kev txhawj xeeb tas li hauv e-lag luam.

2. Logistics: Xyuas kom meej tias cov khoom xa tuaj sai, ua tau zoo, thiab kev ntseeg siab tuaj yeem yog qhov nyuaj, tshwj xeeb tshaj yog rau cov tuam txhab me.

3. Kev sib tw hnyav: Nrog ntau lub tuam txhab muag hauv online, nws tuaj yeem nyuaj rau sawv tawm thiab nyiam cov neeg siv khoom.

4. Cov teeb meem kev ntseeg siab: Qee cov neeg siv khoom tseem tsis txaus siab yuav khoom hauv online vim muaj kev txhawj xeeb txog kev dag ntxias thiab tsis muaj peev xwm pom thiab kov cov khoom ua ntej lawv yuav.

Lub neej yav tom ntej ntawm e-commerce:

Raws li kev siv thev naus laus zis txuas ntxiv mus thiab ntau tus neeg thoob ntiaj teb tau nkag mus rau hauv internet, e-lag luam yuav tsum txuas ntxiv mus ntxiv thiab hloov zuj zus. Qee qhov kev xav uas xav tias yuav ua rau yav tom ntej ntawm e-lag luam muaj xws li:

1. Kev yuav khoom ntawm tes: Ntau thiab ntau tus neeg siv khoom siv lawv cov smartphones thiab ntsiav tshuaj mus kav khw hauv online.

2. Kev Kho Tus Kheej: Cov tuam txhab siv cov ntaub ntawv thiab kev txawj ntse los muab kev paub txog kev yuav khoom ntawm tus kheej ntau dua rau cov neeg siv khoom.

3. augmented kev muaj tiag: Qee lub tuam txhab tau sim nrog augmented kev muaj tiag kom cov neeg siv khoom "sim" cov khoom ua ntej yuav.

4. Kev them nyiaj digital: Raws li kev xaiv kev them nyiaj digital, xws li e-wallets thiab cryptocurrencies, tau nrov dua, lawv yuav tsum tau ua ntau dua rau hauv e-commerce.

Xaus:

Kev lag luam e-lag luam tau hloov pauv txoj hauv kev peb ua lag luam thiab txuas ntxiv hloov zuj zus. Raws li ntau cov lag luam thiab cov neeg siv khoom siv e-lag luam, nws dhau los ua ib feem tseem ceeb ntawm kev lag luam thoob ntiaj teb. Thaum cov kev sib tw tseem nyob, lub neej yav tom ntej ntawm e-lag luam zoo li ci ntsa iab, nrog cov thev naus laus zis tshiab thiab cov kev xav tau tshwm sim tas li los txhim kho kev lag luam hauv online.

Kev tshawb fawb qhia txog kev siv technology siab hauv Brazilian khw muag khoom thiab kev loj hlob ntawm e-commerce apps.

E-Commerce hloov tshiab
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Kev tshawb fawb qhia txog kev siv technology siab hauv Brazilian khw muag khoom thiab kev loj hlob ntawm e-commerce apps.

Kev tshawb fawb los ntawm Locomotiva Institute thiab PwC tau qhia tias 88% ntawm cov neeg Brazilians twb tau siv qee cov cuab yeej lossis cov qauv siv rau cov khw muag khoom. Txoj kev tshawb fawb qhia tias kev yuav khoom los ntawm kev lag luam yog qhov kev pom zoo tshaj plaws, nrog 66% kev saws me nyuam, ua raws li hauv khw muag khoom tom qab kev yuav khoom hauv online (58%) thiab cov neeg siv khoom siv hauv online (46%).

Cov kev tshawb fawb tseem qhia tau tias cuaj tawm ntawm kaum tus neeg tau txais kev pabcuam tseem ceeb rau cov khoom lag luam uas muaj kev paub zoo txog kev yuav khoom, kev xa khoom yooj yim, thiab kev txhawb nqa kev txhawb nqa. Renato Meirelles, tus thawj tswj hwm ntawm Locomotiva Lub Tsev Haujlwm, hais tias cov neeg Brazilians tseem yuav khoom ntau hauv khw muag khoom, txawm tias lawv nyiam yuav qee yam khoom hauv online.

Txawm hais tias lub khw muag khoom lub cev tseem yog qhov kev ua lag luam nquag tshaj plaws, qee cov khoom tam sim no feem ntau yuav hauv online, sib txawv raws li qeb. Cov khoom siv hluav taws xob thiab ntau yam kev kawm muaj kev saws me nyuam ntau dua hauv kev lag luam e-lag luam, thaum lub khw muag khoom, cov khoom siv, thiab cov khoom siv tu cev thiab kev zoo nkauj tseem muaj ntau dua yuav hauv khw muag khoom.

Meanwhile, e-commerce app lag luam yog booming. Raws li Adjust's Mobile App Trends tshaj tawm txhua xyoo, muaj 43% nce hauv kev teeb tsa thiab 14% nce hauv cov rooj sib tham rau e-commerce apps hauv 2023. Bruno Bulso, COO ntawm Kobe Apps, hais tias qhov kev loj hlob no qhia txog cov neeg siv khoom xav tau kev nyiam ntawm kev lag luam hauv xov tooj.

Latin America tau sawv tawm los ntawm kev tso npe nce hauv qhov nruab nrab lub sijhawm siv ib zaug ntawm e-lag luam apps, bucking thoob ntiaj teb sib txawv. Tsis tas li ntawd, Shein txoj haujlwm tseem ceeb hauv qeb duas ntawm cov apps rub tawm thoob plaws ntiaj teb qhia txog qhov xav tau rau cov hom lag luam los nthuav lawv cov digital channel kom suav nrog cov apps.

Brazil, suav tias yog lub tebchaws thib plaub hauv ntiaj teb uas muaj kev rub tawm ntau tshaj plaws hauv xyoo 2023, qhia txog qhov tseem ceeb ntawm cov khoom siv txawb hauv lub neej ntawm Brazilian cov neeg siv khoom. Cov kws tshaj lij hais tias txoj kev taug kev omnichannel, kev sib koom ua ke ntawm lub khw muag khoom thiab cov apps, yog qhov txiav txim siab ua kom tiav qhov kev yuav khoom thiab tsim kom muaj kev ncaj ncees rau cov neeg siv khoom.

Cov ntsiab lus tseem ceeb rau kev muaj kev sib tw e-commerce lag luam.

Clovis Souza
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Cov ntsiab lus tseem ceeb rau kev muaj kev sib tw e-commerce lag luam.

E-lag luam txuas ntxiv mus. Cov duab los ntawm Brazilian Association of Electronic Commerce (ABComm) qhia txog cov nyiaj tau los ntawm R$ 73.5 nphom hauv thawj ib nrab ntawm 2022. Qhov no sawv cev nce 5% piv rau tib lub sijhawm xyoo 2021. 

Qhov kev nce no yog pab los ntawm qhov tseeb tias cov khw muag khoom online tso cai muag cov khoom lag luam rau txhua cheeb tsam ntawm Brazil, piv txwv li. Ntxiv nrog rau kev muab khoom plig tshwj xeeb rau kev sib txawv thiab kev ua koob tsheej. Txawm li cas los xij, ib qho tseem ceeb rau kev ua haujlwm zoo ntawm lub khw yog ib pab neeg koom nrog.

Rau kev lag luam e-lag luam kom ncav cuag nws lub peev xwm tag nrho, nws yuav tsum siv cov tswv yim thoob plaws txhua qhov haujlwm - kev tsim khoom, khoom muag, kev xa khoom, kev pabcuam rau cov neeg siv khoom, kev pabcuam tomqab muag - kom muaj kev paub txog cov neeg siv khoom tiav. Yog li ntawd, muaj peb lub hauv paus ncej rau kev lag luam e-lag luam kom vam meej: kev npaj tswv yim, cov khoom lag luam zoo, thiab cov neeg siv khoom zoo.

Kev npaj yuav xaiv cov khoom lag luam uas lub tuam txhab yuav muag, thaij duab zoo, thiab tsim cov ntawv muaj tswv yim thiab cov ntsiab lus uas nyiam cov neeg siv khoom. Nws tseem yog ib qho tseem ceeb kom paub cov neeg koom tes, tshawb xyuas cov hnub tas sij hawm ntawm cov khoom puas tsuaj, ntsuas kev thauj mus los, xyuas kom meej hnub kawg tau ntsib, thiab xav txog tag nrho cov ntsiab lus uas tuaj yeem cuam tshuam cov neeg siv khoom.

Cov khoom lag luam zoo yog qhov tseem ceeb hauv txhua lub khw, txawm tias online lossis lub cev. Thaum muas rau tus kheej siv los yog khoom plig, kev saib xyuas yog coj mus rau kev tshawb fawb versions, qhov ntau thiab tsawg, xim, ntxiv rau kev nqis peev nyiaj txiag thiab kev xav. Nyob rau hauv txoj kev no, tus neeg siv khoom tuaj yeem xav txog lub khw muag khoom uas lawv tau yuav khoom thiab, nyob rau lub sijhawm yav tom ntej, rov qab mus rau qhov chaw.

Ib qho kev sib txawv ntawm kev pabcuam cov neeg siv khoom, dhau los, tuaj yeem ua rau cov neeg siv khoom rov qab mus rau e-lag luam. Nws yog ib qho tseem ceeb rau kev sib sau cov lus tawm tswv yim, ob qho tib si zoo thiab tsis zoo, los ntawm cov neeg siv khoom, thiab yog li txhim kho kev paub dhau los.

Tus cwj pwm ntawm kev yuav khoom hauv online yog qhov tseeb hauv lub tebchaws, vim nws yog qhov ua tau zoo, ua tau zoo, yooj yim, thiab feem ntau ceev txoj kev, nyob ntawm cov txheej txheem logistics. Nws tau dhau los ua txoj hauv kev uas yuav tsum tau khiav mus rau qhov sib npaug ntawm lub cev ib puag ncig, yog li nws yuav tsum tau ceev faj kom ua tau raws li cov neeg siv khoom xav tau hauv txoj kev zoo tshaj plaws.

Kev nthuav dav dhau e-lag luam: yuav ua li cas sib txawv cov tswv yim rau cov khw muag khoom?

Clovis Souza
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Kev nthuav dav dhau e-lag luam: yuav ua li cas sib txawv cov tswv yim rau cov khw muag khoom?

Nrog kev txiav txim siab thiab kev npaj, nws muaj peev xwm nce cov txiaj ntsig txawm tias lub sijhawm muaj kev kub ntxhov. Txawm hais tias muaj kev nom kev tswv thiab kev lag luam hauv Brazil, ua ke nrog lub sijhawm tom qab kis thoob qhov txhia chaw, cov neeg ua lag luam Brazilian tau ua pov thawj tias muaj kev tiv thaiv. Raws li Daim Ntawv Qhia Kev Lag Luam, xyoo 2022, lub teb chaws tau tsoo cov ntaub ntawv rau kev qhib lag luam tshiab, suav nrog cov lag luam me thiab cov lag luam me me (MEIs). Hauv thawj plaub lub hlis ntawm lub xyoo, 1.3 lab lub tuam txhab tshiab tau tsim.

Rau cov neeg ua haujlwm hauv e-lag luam, kev muag khoom tau poob rau xyoo no, tom qab kev lag luam thaum muaj kev sib cais thiab kaw lub khw muag khoom. Kev tshawb fawb los ntawm Brazilian Association of Electronic Commerce (ABComm) qhia tias muaj 5% kev loj hlob nyob rau hauv thawj ib nrab ntawm 2022, thaum ntau tshaj 6% xav tau rau kev muag khoom online.

Hauv qhov xwm txheej no, cov neeg ua haujlwm hauv ntu yuav tsum tau nqis peev hauv cov tswv yim uas tsom rau kev nthuav dav tshaj li kev muag online. Lawv yuav tsum ncav cuag cov neeg tuaj saib dav dua uas nrhiav kom tau raws li lawv cov kev xav tau thoob plaws ntau lub platform. Nws yog ib qho tseem ceeb kom nthuav dav qhov muaj peev xwm los ntawm kev sib koom ua lag luam e-lag luam nrog lub khw muag khoom lub cev, kiosks hauv khw khw, thiab khw muag khoom .

Cov khw muag khoom muag ntawm tus neeg muaj peev xwm los ntsuas cov khoom, tshuaj xyuas cov khoom, thiab muaj kev sib cuag nrog cov khoom ua ntej kev nqis peev. Txhawb nqa ntau yam kev xav, xws li kov, hnov ​​tsw, hnov, pom, thiab txawm saj, tuaj yeem ua rau txhua qhov sib txawv hauv kev yuav khoom. Kev sib cuag ntawm tus kheej tau txais tos ntau dua thiab ua rau muaj kev ntseeg siab ntawm kev lag luam. Tham nrog tus neeg muag khoom yog qhov cuam tshuam rau tus neeg siv khoom txoj kev yuav khoom, uas yog vim li cas lub khw muag khoom muaj qhov zoo dua.

Thaum lub khw muag khoom nyob rau hauv txoj kev, nws muaj peev xwm muab kev paub txog tus kheej ntau dua, tsom rau cov khoom thiab cov neeg siv khoom. Tab sis kiosks hauv khw muag khoom thiab cov chaw lag luam kuj muaj cov txiaj ntsig zoo ib yam thiab cov qhab nia rau kev yooj yim, txij li cov neeg siv khoom tuaj yeem saib xyuas lwm yam teeb meem hauv tib qhov chaw.

Lub khw , nyob rau hauv lem, yog ib tug ua lag luam qauv uas tau revolutionized online khw muag khoom, sib txuas cov tub luam sib txawv rau cov neeg muas zaub. Raws li kev tshawb fawb los ntawm Ebit Nielsen, cov chaw sib koom ua ke no twb suav txog 78% ntawm e-lag luam hauv Brazil. Tsis tas li ntawd, txoj kev muag khoom no yog ib qho ntawm cov neeg siv khoom nyiam.

Raws li kev tshawb fawb los ntawm Fabkis lub tuam txhab Mirakl, 86% ntawm Brazilians txheeb xyuas cov khw muag khoom raws li qhov txaus siab tshaj plaws los ua kev yuav khoom hauv online. Qhov no nthuav tawm lwm txoj hauv kev rau cov neeg ua lag luam kom tau txais lub zog thiab dhau mus tshaj li kev lag luam e-lag luam - sib txuas ua ke muaj ntau yam nrog lawv cov lag luam.

Tramontina nthuav tawm B2B e-lag luam platform kom nthuav dav thiab pab txhawb kev lag luam.

E-Commerce hloov tshiab
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Tramontina nthuav tawm B2B e-lag luam platform kom nthuav dav thiab pab txhawb kev lag luam.

Tramontina, lub tuam txhab muaj npe nrov Brazilian tshwj xeeb hauv cov khoom siv hauv chav ua noj thiab cov cuab yeej, tau tshaj tawm nws qhov e-lag luam platform rau B2B (kev lag luam-rau-kev lag luam) kev muag khoom thiab kev siv tus kheej thiab kev siv. Qhov kev pib no yog qhov tseem ceeb ntawm kev nthuav dav digital rau lub hom, ua tiav nws cov kev pabcuam muag muag ib txwm muaj thiab muab txoj hauv kev tshiab los cuam tshuam nrog cov neeg siv khoom lag luam.

Qhov tshiab online channel, muaj nyob ntawm empresas.tramontina.com.br, tso cai rau cov neeg siv khoom nkag mus rau lub tuam txhab cov ntaub ntawv loj, uas suav nrog ntau dua 22,000 yam khoom. Cov khoom lag luam npog txhua yam ntawm cov khoom siv hauv tsev thiab cov cuab yeej siv rau rooj tog, tseem ua haujlwm rau kev tos txais qhua thiab khoom noj khoom haus, nrog rau cov khw noj mov, tuav, cafes thiab tsev so, nrog rau cov khw muag khoom, cov khw muag khoom thiab cov muag khoom.

Ntawm cov txiaj ntsig tseem ceeb ntawm lub platform yog:

  1. Kev yuav khoom sai thiab tus kheej
  2. Ua tiav kev tswj hwm kev txiav txim, suav nrog cov xaj xaj online thiab los ntawm cov neeg sawv cev.
  3. Kev txhawb nqa tshwj xeeb raws li cov kev xav tau tshwj xeeb ntawm txhua tus neeg siv khoom.
  4. Dawb shipping ntawm kev txiav txim uas ua tau raws li qhov tsawg kawg nkaus yuav khoom.

Qhov kev pib no los ntawm Tramontina sawv cev rau cov kauj ruam tseem ceeb hauv digitalization ntawm nws cov txheej txheem kev muag khoom, txhawm rau kom muaj kev sib raug zoo nrog cov hom lag luam thiab txhawb kev tswj hwm kev lag luam ntawm nws cov neeg siv khoom. Lub tuam txhab cia siab tias qhov kev muag khoom B2B tshiab no los txhim kho nws txoj kev lag luam kom ncav cuag thiab muab kev yuav khoom zoo dua thiab yooj yim rau nws cov neeg siv khoom.

Anatel tshaj tawm cov npe ntawm cov chaw lag luam e-lag luam tshaj tawm xov tooj ntawm tes tsis raug cai; Amazon thiab Mercado Livre ua tus thawj coj.

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Anatel tshaj tawm cov npe ntawm cov chaw lag luam e-lag luam tshaj tawm xov tooj ntawm tes tsis raug cai; Amazon thiab Mercado Livre ua tus thawj coj.

Lub Chaw Haujlwm Saib Xyuas Kev Lag Luam Hauv Tebchaws (Anatel) tau tshaj tawm hnub Friday dhau los (21) cov txiaj ntsig ntawm kev tshuaj xyuas tau ua hauv e-lag luam lub vev xaib, tsom mus rau kev tshaj tawm xov tooj ntawm tes yam tsis muaj ntawv pov thawj lossis nkag mus hauv lub tebchaws tsis xwm yeem. Qhov kev nqis tes ua yog ib feem ntawm qhov kev tiv thaiv kev tiv thaiv tshiab tshaj tawm los ntawm lub koom haum los tawm tsam kev ua txhaum cai.

Raws li tsab ntawv ceeb toom, Amazon thiab Mercado Libre nthuav tawm cov txheeb cais tsis zoo. Ntawm Amazon, 51.52% ntawm cov npe xov tooj ntawm tes yog rau cov khoom tsis muaj ntawv pov thawj, thaum ntawm Mercado Libre tus lej no mus txog 42.86%. Ob lub tuam txhab tau muab cais ua "tsis ua raws cai" thiab yuav tsum tau tshem tawm cov npe tsis raug, raws li kev nplua nyiaj nplua thiab muaj peev xwm tshem tawm lawv cov vev xaib los ntawm huab cua.

Lwm lub tuam txhab, xws li Lojas Americanas (22.86%) thiab Grupo Casas Bahia (7.79%), raug suav hais tias "ua raws li ib nrab" thiab tseem yuav tau hloov kho. Ntawm qhov tod tes, Magazine Luiza tsis tau nthuav tawm cov ntaub ntawv ntawm kev tshaj tawm tsis raug cai, raug cais raws li "ua raws". Shopee thiab Carrefour, txawm hais tias tsis muaj qhov feem pua ​​​​tau tshaj tawm, tau teev npe "ua raws" vim lawv tau cog lus rau Anatel lawm.

Tus thawj tswj hwm ntawm Anatel, Carlos Baigorri, tau hais tias kev sib tham nrog cov tuam txhab lag luam e-lag luam tau txuas ntxiv mus txog plaub xyoos. Nws tshwj xeeb thuam Amazon thiab Mercado Livre rau kev tsis koom nrog kev sib koom tes.

Kev tshuaj xyuas tau tshwm sim thaum Lub Rau Hli 1 thiab 7th, siv lub cuab yeej scan nrog 95% qhov tseeb. Anatel tau tshaj tawm tias, tom qab tsom mus rau lub xov tooj ntawm tes, lub koom haum yuav tshawb xyuas lwm yam khoom muag tsis raug cai yam tsis muaj homologation.

Txoj kev ceev faj tshaj tawm hnub no yog tsom rau cov tuam txhab lag luam kom hloov mus rau cov kev cai, pib nrog cov xov tooj ntawm tes. Anatel tau hais ntxiv tias lwm lub tuam txhab, ntxiv rau xya lub khw muag khoom loj tshaj plaws tau hais, kuj raug rau tib qho kev xav tau.

Phau ntawv xov xwm Luiza thiab AliExpress tshaj tawm kev koom tes tsis tau muaj dua hauv kev lag luam e-lag luam.

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Phau ntawv xov xwm Luiza thiab AliExpress tshaj tawm kev koom tes tsis tau muaj dua hauv kev lag luam e-lag luam.

Magazine Luiza thiab AliExpress tau kos npe rau daim ntawv cog lus keeb kwm uas yuav tso cai rau kev muag khoom muag ntawm lawv cov lag luam e-commerce platforms. Qhov kev sib koom tes no yog thawj zaug uas Tuam Tshoj ua lag luam yuav ua rau nws cov khoom muag muag los ntawm lub tuam txhab txawv teb chaws, nyob rau hauv ib qho kev sib tw tsis tau pom dua.

Kev sib koom tes yog txhawm rau nthuav tawm cov khoom lag luam catalogs ntawm ob lub tuam txhab, leveraging lub zog ntawm txhua tus. Thaum AliExpress paub txog nws ntau yam khoom zoo nkauj thiab cov khoom siv thev naus laus zis, Magazine Luiza muaj qhov muaj zog hauv cov khoom siv hauv tsev thiab khoom siv hluav taws xob.

Nrog rau qhov kev pib no, ob lub platform, uas ua ke muaj ntau dua 700 lab mus ntsib txhua hli thiab 60 lab tus neeg siv khoom, cia siab tias yuav nce lawv cov kev hloov pauv hloov pauv ntau. Cov tuam txhab lag luam tau lees paub tias yuav tsis muaj kev hloov pauv rau cov cai se rau cov neeg siv khoom thiab cov lus qhia ntawm Remessa Conforme program yuav raug tswj xyuas, suav nrog kev zam ntawm cov nqi rau kev yuav khoom qis dua US $ 50.

Daim ntawv tshaj tawm ntawm kev koom tes tau txais txiaj ntsig zoo los ntawm kev lag luam nyiaj txiag, ua rau muaj kev nce ntxiv ntawm ntau dua 10% hauv Magazine Luiza cov khoom lag luam, uas tau ntsib kev poob qis ntawm yuav luag 50% hauv lub xyoo.

Qhov kev sib koom tes no sawv cev rau lub sijhawm tseem ceeb hauv Brazilian thiab thoob ntiaj teb kev lag luam e-lag luam toj roob hauv pes, cog lus tias yuav nthuav dav kev yuav khoom rau cov neeg siv khoom thiab ntxiv dag zog rau kev ua lag luam ntawm ob lub tuam txhab.

Kev xa khoom thiab nqi: yuav ua li cas los tsim kom muaj kev ntseeg siab rau cov neeg siv khoom hauv e-lag luam?

Clovis Souza
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Kev xa khoom thiab nqi: yuav ua li cas los tsim kom muaj kev ntseeg siab rau cov neeg siv khoom hauv e-lag luam?

Philip Kotler, hauv nws phau ntawv " Kev Tswj Xyuas Kev Lag Luam ," hais tias kev tau txais cov neeg siv khoom tshiab raug nqi tsib mus rau xya npaug ntau dua li khaws cov uas twb muaj lawm. Tom qab tag nrho, rau cov neeg siv khoom rov qab, tsis tas yuav mob siab rau kev lag luam los qhia txog lub hom phiaj thiab tau txais kev ntseeg siab. Cov neeg siv khoom no twb paub lub tuam txhab, nws cov kev pabcuam, thiab nws cov khoom.

Nyob rau hauv ib puag ncig hauv online, txoj haujlwm no yog qhov muaj tswv yim ntau dua vim tsis muaj tim ntsej tim muag . Tsim kom muaj kev ncaj ncees rau cov neeg siv khoom hauv kev lag luam e-lag luam yuav tsum tau ua tshwj xeeb los ua kom cov neeg siv khoom txaus siab, ntxiv dag zog rau kev sib raug zoo, thiab txhawb kev yuav khoom.

Kev soj ntsuam yuav zoo li pom tseeb, tab sis nws tsuas yog ua tau los tsim kom muaj kev ntseeg siab rau cov neeg siv khoom yog tias lawv txaus siab rau lawv qhov kev paub dhau los. Yog tias lawv tsis txaus siab vim yog qhov yuam kev hauv cov txheej txheem them nyiaj lossis kev xa khoom qeeb, piv txwv li, lawv yuav tsis rov qab los thiab tej zaum yuav hais lus tsis zoo txog lub npe.

Ntawm qhov tod tes, cov neeg siv khoom loyalty kuj muaj txiaj ntsig zoo rau cov neeg siv khoom. Thaum lawv pom qhov chaw lag luam e-lag luam txhim khu kev qha nrog cov khoom lag luam zoo ntawm tus nqi ncaj ncees, kev pabcuam zoo rau cov neeg siv khoom, thiab cov khoom xa tuaj raws sijhawm, lawv tsis tau dhuav thiab pib pom lub khw ntawd ua qhov ntsuas. Qhov no ua rau muaj kev ntseeg siab thiab kev ntseeg siab uas lub tuam txhab ua haujlwm rau lawv txoj hauv kev zoo tshaj plaws.

Hauv qhov xwm txheej no, ob lub ntsiab lus yog qhov tseem ceeb los ua kom cov neeg siv khoom muaj kev ntseeg siab: kev xa khoom thiab nqi. Nws yog qhov pab tau kom nkag siab qee cov tswv yim tseem ceeb rau kev ntxiv dag zog rau cov haujlwm no, tshwj xeeb tshaj yog nyob rau hauv ib puag ncig online:

1) Kev nqis peev hauv mais kawg 

Cov theem kawg ntawm kev xa mus rau cov neeg siv khoom yog qhov tseem ceeb los ua kom muaj kev paub zoo. Nyob rau hauv ib lub tuam txhab nrog lub teb chaws ncav cuag, piv txwv li, nws yog ib qho tseem ceeb los tsim kev koom tes nrog cov koom haum hauv zos uas tuaj yeem ua cov khoom xa tuaj raws li tus kheej nyiam. Tsis tas li ntawd, ib qho lus qhia zoo yog los txhawb kev cob qhia thiab kev sib pauv nrog cov neeg xa khoom hauv cheeb tsam kom qhov kev txiav txim tuaj txog hauv qhov zoo thiab muaj kev cuam tshuam rau lub hom phiaj ntawm cov duab. Thaum kawg, lub tswv yim no kuj txo cov nqi thiab txo cov nqi xa khoom rau cov neeg siv khoom, muab kev daws teeb meem rau ib qho ntawm cov ntsiab lus mob tseem ceeb hauv kev muag khoom hauv online niaj hnub no.

2) Ntim

Lub sijhawm koj ntim cov khoom tseem ceeb. Kho txhua tus xa khoom raws li qhov tshwj xeeb, suav nrog kev ntim khoom xav tau thiab peculiarities ntawm txhua yam khoom, yog qhov tseem ceeb los xyuas kom zoo tuav. Tsis tas li ntawd, kev xa khoom tus kheej nrog kev xav txog kev xav ua rau txhua qhov sib txawv, xws li cov ntawv sau ntawv, ib qho spritz ntawm naj hoom, thiab xa khoom plig.

3) Omnichannel

Muaj cov cuab yeej siv cov ntaub ntawv thiab ua tib zoo saib xyuas yog qhov tseem ceeb rau txhua lub lag luam kom xa cov kev paub no rau cov neeg siv khoom. Cov txiaj ntsig muaj ntau heev. Ua ntej, muaj kev sib txuas lus ntau dua thiab cov tswv yim ntse dua thaum peb siv omnichannel , txij li tus neeg siv muaj kev sib koom ua ke hauv online thiab offline. Kev pabcuam cov neeg siv khoom tau dhau los ua tus kheej thiab meej.

4) Kev lag luam

Nkag mus rau qhov chaw dav dav ntawm kev muab tso cai rau ntau yam kev xaiv yuav khoom. Txoj kev no, nws muaj peev xwm ua tau raws li ntau haiv neeg cov kev xav tau ntawm pej xeem, muab lwm txoj hauv kev rau txhua tus saj thiab cov qauv. Niaj hnub no, cov cuab yeej no tau dhau los ua qhov tseem ceeb rau kev lag luam e-lag luam. Nws yog ib qho tsim nyog los muab ntau txoj kev xaiv, nrog rau cov kev daws teeb meem rau pej xeem cov kev xav tau, nrog rau tsom mus rau cov kev sib txawv nrog cov kev xaiv qis.

5) Kev suav nrog

Thaum kawg, xav txog cov platforms suav nrog ua rau muaj kev pabcuam kev ywj pheej thiab ncav cuag cov neeg tuaj saib ntau dua. Kev yuav khoom hauv xov tooj lossis WhatsApp, nrog rau kev muab kev pabcuam tus kheej rau cov neeg siv khoom, yog lwm txoj hauv kev uas tau siv dav niaj hnub no.

Kev lag luam hauv Brazil tau sau npe 1.12 billion mus ntsib hauv lub Tsib Hlis, raws li tsab ntawv ceeb toom.

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Kev lag luam hauv Brazil tau sau npe 1.12 billion mus ntsib hauv lub Tsib Hlis, raws li tsab ntawv ceeb toom.

Lub hli ntawm Tsib Hlis tau sau npe thib ob ntau tshaj plaws ntawm kev nkag mus rau kev lag luam hauv Brazil xyoo no, raws li E-commerce Sectors hauv Brazil Daim Ntawv Qhia, tsim los ntawm Kev Hloov Kho. Thoob plaws lub hli, cov neeg Brazilians nkag mus rau qhov chaw xws li Mercado Livre, Shopee, thiab Amazon 1.12 billion lub sij hawm, thib ob tsuas yog rau Lub Ib Hlis, thaum muaj 1.17 billion nkag, tsav los ntawm Niam Hnub.

Mercado Libre coj nrog 363 lab mus ntsib, ua raws li Shopee thiab Amazon Brazil.

Mercado Libre tswj hwm nws txoj kev coj noj coj ua ntawm cov chaw lag luam nkag mus tau zoo tshaj plaws, sau npe 363 lab mus ntsib hauv lub Tsib Hlis, nce 6.6% piv rau lub Plaub Hlis. Shopee tuaj nyob rau hauv qhov chaw thib ob, nrog 201 lab mus ntsib, qhia txog 10.8% kev loj hlob piv rau lub hli dhau los. Thawj thawj zaug, Shopee tau dhau Amazon Brazil hauv tus naj npawb ntawm kev mus ntsib, uas tuaj nyob rau hauv thib peb nrog 195 lab mus ntsib, nce 3.4% piv rau lub Plaub Hlis.

E-lag luam cov nyiaj tau los tswj kev loj hlob ntawm lub Tsib Hlis.

Ntxiv rau kev nkag mus rau cov ntaub ntawv, daim ntawv tshaj tawm kuj nthuav tawm cov ntaub ntawv ntawm e-lag luam cov nyiaj tau los, tau txais los ntawm Kev Hloov los ntawm Venda Válida cov ntaub ntawv. Nyob rau lub Tsib Hlis, cov nyiaj tau los txuas ntxiv nws txoj kev loj hlob, ib yam li tus naj npawb ntawm kev nkag, sau npe nce 7.2% thiab tswj cov qauv uas tau pib thaum Lub Peb Hlis, tau tsav los ntawm Cov Poj Niam Hnub.

Kev pom zoo rau lub Rau Hli thiab Lub Xya Hli, nrog rau hnub Valentine hnub thiab caij ntuj no hnub so.

Qhov kev cia siab yog tias qhov kev loj hlob no yuav txuas ntxiv rau lub Rau Hli, nrog rau Hnub Valentine, thiab tej zaum yuav txuas ntxiv mus rau Lub Xya Hli, nrog kev muag khoom rau lub caij ntuj no hnub so hauv ntau lub tebchaws. Brazilian kev lag luam tau ua kom pom kev ua tau zoo thiab ua tau zoo, qhia txog kev loj hlob ntawm kev lag luam e-lag luam los ntawm cov neeg siv khoom.

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E-Commerce Hloov Kho yog lub tuam txhab ua lag luam hauv Brazilian kev ua lag luam, tshwj xeeb hauv kev tsim thiab tshaj tawm cov ntsiab lus zoo txog kev lag luam e-lag luam.

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