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Kev lag luam hauv Brazil tau sau npe 1.12 billion mus ntsib hauv lub Tsib Hlis, raws li tsab ntawv ceeb toom.

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Kev lag luam hauv Brazil tau sau npe 1.12 billion mus ntsib hauv lub Tsib Hlis, raws li tsab ntawv ceeb toom.

Lub hli ntawm Tsib Hlis tau sau npe thib ob ntau tshaj plaws ntawm kev nkag mus rau kev lag luam hauv Brazil xyoo no, raws li E-commerce Sectors hauv Brazil Daim Ntawv Qhia, tsim los ntawm Kev Hloov Kho. Thoob plaws lub hli, cov neeg Brazilians nkag mus rau qhov chaw xws li Mercado Livre, Shopee, thiab Amazon 1.12 billion lub sij hawm, thib ob tsuas yog rau Lub Ib Hlis, thaum muaj 1.17 billion nkag, tsav los ntawm Niam Hnub.

Mercado Libre coj nrog 363 lab mus ntsib, ua raws li Shopee thiab Amazon Brazil.

Mercado Libre tswj hwm nws txoj kev coj noj coj ua ntawm cov chaw lag luam nkag mus tau zoo tshaj plaws, sau npe 363 lab mus ntsib hauv lub Tsib Hlis, nce 6.6% piv rau lub Plaub Hlis. Shopee tuaj nyob rau hauv qhov chaw thib ob, nrog 201 lab mus ntsib, qhia txog 10.8% kev loj hlob piv rau lub hli dhau los. Thawj thawj zaug, Shopee tau dhau Amazon Brazil hauv tus naj npawb ntawm kev mus ntsib, uas tuaj nyob rau hauv thib peb nrog 195 lab mus ntsib, nce 3.4% piv rau lub Plaub Hlis.

E-lag luam cov nyiaj tau los tswj kev loj hlob ntawm lub Tsib Hlis.

Ntxiv rau kev nkag mus rau cov ntaub ntawv, daim ntawv tshaj tawm kuj nthuav tawm cov ntaub ntawv ntawm e-lag luam cov nyiaj tau los, tau txais los ntawm Kev Hloov los ntawm Venda Válida cov ntaub ntawv. Nyob rau lub Tsib Hlis, cov nyiaj tau los txuas ntxiv nws txoj kev loj hlob, ib yam li tus naj npawb ntawm kev nkag, sau npe nce 7.2% thiab tswj cov qauv uas tau pib thaum Lub Peb Hlis, tau tsav los ntawm Cov Poj Niam Hnub.

Kev pom zoo rau lub Rau Hli thiab Lub Xya Hli, nrog rau hnub Valentine hnub thiab caij ntuj no hnub so.

Qhov kev cia siab yog tias qhov kev loj hlob no yuav txuas ntxiv rau lub Rau Hli, nrog rau Hnub Valentine, thiab tej zaum yuav txuas ntxiv mus rau Lub Xya Hli, nrog kev muag khoom rau lub caij ntuj no hnub so hauv ntau lub tebchaws. Brazilian kev lag luam tau ua kom pom kev ua tau zoo thiab ua tau zoo, qhia txog kev loj hlob ntawm kev lag luam e-lag luam los ntawm cov neeg siv khoom.

Betminds tshaj tawm thawj lub caij ntawm "Digital Commerce - Podcast"

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Betminds tshaj tawm thawj lub caij ntawm "Digital Commerce - Podcast"

Betminds, lub koom haum ua lag luam thiab cov lag luam digital accelerator tsom rau kev lag luam e-lag luam, tshaj tawm thawj lub caij ntawm "Digital Commerce - Podcast". Txoj haujlwm tshiab yuav coj cov kws tshaj lij los ntawm cov lag luam ua lag luam hauv Curitiba los sib tham, nyob rau hauv kev so, cov ncauj lus tseem ceeb hauv ntiaj teb kev lag luam e-lag luam, xws li kev lag luam kev lag luam, kev tswj hwm, kev xa khoom, kev lag luam thiab khw muag khoom, nrog rau cov ncauj lus tseem ceeb hauv kev lag luam.

Lub hom phiaj yog los txhawb kev sib raug zoo thiab sib qhia kev pom.

Tk Santos, CMO ntawm Betminds thiab tus tswv ntawm lub podcast, tau hais tias lub hom phiaj tseem ceeb ntawm txoj haujlwm yog "txhawb kev sib raug zoo ntawm cov neeg ua haujlwm nrog e-lag luam hauv Curitiba, nthuav qhia lub nroog cov ntaub ntawv tshawb fawb zoo." Tsis tas li ntawd, lub podcast lub hom phiaj "muab kev nkag siab thiab cov qauv rau cov thawj coj ua kom lawv cov haujlwm ua haujlwm tau zoo dua."

Rafael Dittrich, CEO ntawm Betminds thiab tseem yog tus tswv ntawm podcast, ntxiv tias: "Nyob rau hnub ua haujlwm ntawm e-lag luam, peb xaus rau kev tsom mus rau kev ua haujlwm nkaus xwb, thiab lub tswv yim ntawm podcast yog coj qhov kev xav ntawm cov thawj coj ua dab tsi hauv lawv cov haujlwm niaj hnub, uas tuaj yeem yog kev daws teeb meem rau lwm cov lag luam. "

Thawj ntu tham txog hybrid e-lag luam thiab kev lag luam zoo.

Qhov kev tshwm sim thawj zaug ntawm "Digital Commerce - Podcast" muaj cov qhua tshwj xeeb Ricardo de Antônio, Tus Thawj Saib Xyuas Kev Lag Luam thiab Kev Ua Haujlwm ntawm MadeiraMadeira, thiab Mauricio Grabowski, E-commerce Manager ntawm Balaroti. Lub ntsiab lus tau tham txog yog "Hybrid E-commerce thiab Marketplace Betting," uas cov qhua tau tham txog cov teeb meem tseem ceeb ntawm kev ua lag luam ua lag luam nrog rau lub khw hauv online ib txwm muaj, nrog rau lub sijhawm zoo tshaj plaws los ua qhov kev hloov pauv hauv cov qauv lag luam.

Lub sijhawm yav tom ntej yuav muaj kev koom tes los ntawm cov kws tshaj lij kev lag luam.

Rau lub sijhawm yav tom ntej, kev koom tes ntawm Luciano Xavier de Miranda, E-lag luam Logistics Tus Thawj Coj ntawm Grupo Boticário, Evander Cássio, Tus Thawj Saib Xyuas Kev Lag Luam General ntawm Balaroti, Rafael Hortz, E-commerce Tus Thawj Coj ntawm Vitao Alimentos, thiab Liza Rivatto Schefer, Tus Thawj Coj ntawm Kev Lag Luam thiab Kev Tsim Kho Tshiab ntawm Vapálita, tau lees paub los ntawm Vap.

Cov neeg txaus siab tuaj yeem tshawb xyuas thawj ntu ntawm "Digital Commerce - Podcast" ntawm Spotify thiab YouTube.

Cov khw hauv online yuav tsum nqis peev hauv ERP, hais tias tus kws tshaj lij.

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Cov khw hauv online yuav tsum nqis peev hauv ERP, hais tias tus kws tshaj lij.

Raws li kev txheeb xyuas los ntawm Brazilian Association of Electronic Commerce (ABComm), Brazilian e-lag luam yuav tsum ncav cuag cov nyiaj tau los ntawm R$ 91.5 billion nyob rau ib nrab xyoo 2023. Daim ntawv tshaj tawm kuj qhia tias kev muag khoom hauv kev lag luam yuav tsum nce 95% los ntawm 2025. Thoob ntiaj teb, Daim Ntawv Qhia Txog Kev Them Nyiaj Thoob Ntiaj Teb, tso tawm los ntawm Worldpay los ntawm FIS 5 xyoo tom ntej. piv txwv li kev loj hlob ntawm peb lub xyoos tom ntej.

Mateus Toledo, CEO ntawm MT Soluções, lub tuam txhab uas muaj kev lag luam e-lag luam, ntseeg tias kev loj hlob ntawm kev yuav khoom hauv online los ntawm Brazilians yuav txhawb kev lag luam hauv kev lag luam. Hauv qhov kev nkag siab no, raws li Toledo, ERP (Enterprise Resource Planning) yog ib qho ntawm cov ntsiab lus uas tuaj yeem pab hauv kev lag luam e-lag luam.

Toledo hais tias "Ib txoj haujlwm ERP zoo tuaj yeem pab hauv kev tswj hwm tag nrho ntawm kev lag luam, npaj cov ntaub ntawv thiab cov ntaub ntawv tseem ceeb rau tus thawj coj ua haujlwm txhua hnub," Toledo hais. "Lub ERP pab nrog kev tswj cov khoom muag, kev tswj nyiaj txiag, tshaj tawm cov ntawv xa nyiaj thiab cov ntawv them nyiaj, sau npe cov neeg siv khoom thiab cov khoom lag luam, thiab lwm yam," nws hais ntxiv.

ERP cov cuab yeej thiab cov tswv yim tau hloov mus tas li.

Raws li CEO ntawm MT Soluções, ERP cov cuab yeej thiab cov tswv yim tau hloov zuj zus nyob rau xyoo tas los no, nrhiav kom suav nrog txhua lub tuam txhab kev tswj hwm hauv ib qho kev tswj hwm kev sib koom ua ke. "Ntawm cov kauj ruam tom ntej rau kev txhim kho, ERP platforms tau nrhiav kev txhim kho lawv cov thev naus laus zis thiab mloog 'cov neeg tseem ceeb,' uas yog cov khw muag khoom," Toledo hais.

"Cov pov thawj ntawm qhov no yog tias cov koom haum coj lawv cov khoom lag luam tuaj rau peb qhov kev lag luam e-lag luam loj tshaj plaws uas tau tshwm sim hauv Brazil xyoo no. Qhov no qhia tau tias muaj kev qhib siab thiab kev hwm rau cov neeg ua lag luam Brazilian, tso cai rau qhov tshwm sim ntawm cov yam ntxwv tshiab thiab kev txhim kho ntawm cov platforms hauv lub sijhawm luv luv," tus kws tshaj lij xaus lus.

Kev tso tseg lub laub yuav ua rau muaj teeb meem thiab yuav tsum tau thim rov qab, hais tias tus kws tshaj lij.

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Kev tso tseg lub laub yuav ua rau muaj teeb meem thiab yuav tsum tau thim rov qab, hais tias tus kws tshaj lij.

Kev tshawb fawb los ntawm Lub Tswv Yim Box, hu ua "Shopping Cart Abandonment 2022," nrog ntau dua 2,000 cov neeg siv khoom, tau qhia tias 78% ntawm cov neeg teb muaj tus cwj pwm ntawm kev tso tseg kev yuav khoom thaum lawv mus txog theem kawg, nrog rau tus nqi xa khoom yog lub ntsiab lus txhawb nqa rau qhov kev coj ua no hu ua lub laub tso tseg.

Ricardo Nazar, tus kws tshaj lij ntawm Kev Loj Hlob, taw qhia tias kev tso tseg lub laub yuav yog qhov kev coj ua tsis zoo rau kev lag luam. "Nws yog ib qho tsim nyog yuav tsum paub txog hom kev coj cwj pwm no kom cov tswv yim zoo tau tsim, tom qab tag nrho, cov neeg siv khoom tau dhau los ntawm txhua theem ntawm kev yuav khoom thiab tsis ua tiav. Dab tsi tuaj yeem ua rau qhov no?" piav Nazar.

Cov kev tshawb fawb kuj tau taw qhia rau lwm cov laj thawj uas ua rau lub laub yuav tsum tau tso tseg, xws li cov khoom pheej yig dua ntawm lwm lub vev xaib (38%), luv nqi daim coupon tsis ua haujlwm (35%), them rau cov kev pabcuam npaj txhij lossis nqi (32%), thiab lub sijhawm xa khoom ntev heev (29%).

Nazar qhia tias cov txheej txheem zoo los sim coj tus neeg siv khoom rov qab yog kev sib cuag ncaj qha. "Txawm hais tias los ntawm email, WhatsApp, lossis SMS, muab luv nqi lossis txiaj ntsig zoo ua rau muaj kev cia siab tias yuav ua tiav qhov kev yuav khoom," tus kws tshaj lij hais. Lub tswv yim no tau lees paub los ntawm cov lej tshawb fawb, uas qhia tau tias 33% ntawm cov neeg teb xav txog lub caij nyoog ntawm kev ua tiav qhov kev yuav khoom uas tau tso tseg "feem ntau" thaum ntsib nrog kev thov los ntawm lub khw.

Cov kev tshawb fawb kuj tau tshawb xyuas cov xwm txheej uas ua rau kev txiav txim siab yuav khoom hauv e-lag luam. Qhov kev ntshai loj tshaj plaws ntawm cov neeg siv khoom yog cov neeg raug tsim txom ntawm qee hom kev dag ntxias, nrog 56% ntawm cov neeg teb ua ntej qhov kev ntseeg siab ntawm lub vev xaib. Lwm qhov tseem ceeb yog tus nqi qis (52%), kev tshaj tawm thiab kev tshaj tawm (51%), kev yuav khoom dhau los (21%), yooj yim ntawm kev taw qhia (21%), thiab ntau txoj kev them nyiaj (21%).

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E-Commerce Hloov Kho yog lub tuam txhab ua lag luam hauv Brazilian kev ua lag luam, tshwj xeeb hauv kev tsim thiab tshaj tawm cov ntsiab lus zoo txog kev lag luam e-lag luam.

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