WhatsApp tau tso tseg tsis yog kev xa xov app nkaus xwb thiab tau tsim nws tus kheej ua qhov tseem ceeb digital showcase rau Brazilian khw muag khoom. Raws li kev tshawb fawb los ntawm National Confederation of Retail Leaders (CNDL) hauv kev koom tes nrog SPC Brasil, 67% ntawm cov tuam txhab lag luam hauv kev lag luam thiab kev pabcuam twb tau siv cov cuab yeej los ua lawv cov kev muag khoom tseem ceeb. Cov peev txheej tau dhau los ua qhov ncaj qha tshaj plaws ntawm kev sib cuag ntawm cov hom thiab cov neeg siv khoom, qhov twg cov neeg siv khoom tshawb nrhiav, sib tham, thiab ua tiav qhov kev yuav khoom hauv ob peb clicks. Nrog rau txoj hauv kev ntawm cov hnub so kawg ntawm lub xyoo, ib lub sijhawm thaum noj cov khoom noj vim Christmas muag, cov neeg uas tseem tsis tau teeb tsa lawv cov neeg siv khoom thiab cov tswv yim hloov pauv hauv lub app ua rau muaj kev pheej hmoo loj ntawm kev poob hauv av rau ntau cov neeg sib tw digital.
Lub sijhawm no, tus kheej ua rau muaj kev hloov pauv ntau dua thiab rov ua dua cov neeg siv khoom tom qab hnub so. Rau Marcos Schütz, CEO ntawm VendaComChat, lub tuam txhab ntawv tso cai tshwj xeeb hauv WhatsApp automation, kev sib xyaw ua ke ntawm cov ntawv teev npe, cov lus tsis siv neeg, thiab kev txawj ntse ua lag luam tau hloov lub app rau hauv kev muag khoom thiab cov neeg siv khoom ncaj ncees. "Los ntawm kev lees paub qhov kev sib txuas lus no yog qhov kev sib raug zoo ntawm kev nthuav qhia, cov neeg ua lag luam yuav tau txais txiaj ntsig zoo dua cov uas tseem tsis tau txais kev siv automation. Qhov zais cia yog siv nws los ua ib lub tswv yim uas ntxiv cov nqi thiab kev nrawm rau cov neeg siv khoom tseem ceeb," hais tias tus thawj coj.
Raws li Marcos, qee cov tswv yim paub tseeb tias yuav ua tiav cov txiaj ntsig raws caij nyoog, xws li Christmas. Tshawb xyuas lawv:
Cov phiaj xwm phiaj xwm - ua tus kheej cov lus rau cov neeg tuaj saib sib txawv, suav nrog cov neeg siv khoom ncaj ncees, kev sib cuag tshiab, thiab tshwj xeeb tshaj yog cov tsheb yuav khoom. Cov lus tsom mus rau txhua pab pawg ua rau muaj kev qhib siab thiab kev koom tes, nrog rau tsim kom muaj kev sib raug zoo nrog cov neeg tuaj saib. Thaum Christmas, cov phiaj xwm kev sib txuas lus hloov kev sib cuag yooj yim mus rau cov neeg yuav khoom.
Catalogs thiab yuav cov nyees khawm - hloov WhatsApp rau hauv lub khw muag khoom zoo nkauj digital, nthuav tawm cov khoom lag luam, sib txuas, thiab muab cov duab ntxim nyiam thiab cov lus piav qhia luv luv. Siv cov ntawv sib tham sib tham kom yooj yim rau kev taw qhia thiab suav nrog cov khawm yuav khoom uas coj tus neeg siv khoom ncaj qha rau kev them nyiaj. Qhov no yuav txo lub sij hawm ntawm kev txaus siab thiab hloov dua siab tshiab.
Automating pib cov neeg siv khoom - siv cov kev ua haujlwm ntse los teb cov lus nug nquag thiab coj cov neeg siv khoom mus rau tus neeg sawv cev zoo. Qhov no txo cov sij hawm tos, txhim kho kev txaus siab, thiab tso tawm pab pawg rau kev sib tham muaj txiaj ntsig dua. Thaum lub sij hawm no, thaum cov lus ntim nce, automation ua kom muaj kev muag khoom ntau dua.
Kev cob qhia tom qab muag - Txoj cai yog qhov tseeb: kev sib raug zoo tsis xaus nrog kev xa khoom; uas yog qhov uas loyalty pib. Qhia koj pab neeg los ua cov tswv yim tom qab kev muag khoom, nug txog kev paub dhau los, muab daim coupon rau kev yuav khoom yav tom ntej, thiab txhawb kev tshuaj xyuas zoo. Kev sib raug zoo tom qab kev yuav khoom yog qhov hloov pauv ib tus neeg yuav khoom mus rau cov neeg siv khoom dua.
