Nyob rau hauv qhov xwm txheej uas tsis tu ncua thiab hais tawm ntawm email, WhatsApp, Instagram, thiab lwm cov channel tsim kev tawm tsam ntawm cov neeg siv khoom, lub tuam txhab martech Alot, tshwj xeeb hauv kev tsim khoom lag luam thiab kev tswj hwm nrog AI cov tswv yim, taw qhia rau kev daws kom tsis txhob tshaj tawm tshaj tawm. Paula Klotz, tus thawj tswj hwm kev tshaj tawm thiab kev loj hlob ntawm Alot, hais txog qhov tseem ceeb ntawm kev siv kev txawj ntse thiab kev tshaj tawm tus kheej raws li txoj hauv kev zoo los txhim kho kev txais txiaj ntsig ntawm kev tshaj tawm kev tshaj tawm.
Raws li Accenture qhov kev tshawb fawb "The Empowered Consumer", ua nyob rau hauv lub quarter thib peb ntawm 2023, 75% ntawm cov neeg teb tsis pom zoo rau kev tshaj tawm ntau dhau, ua rau 74% ntawm cov neeg siv khoom tso tseg kev yuav khoom. Cov lej no qhia txog qhov xav tau sai rau kev ua kom zoo dua qub thiab lub hom phiaj kev lag luam.
Paula Klotz piav qhia tias thawj kauj ruam los txo cov nqi no yog kom nkag siab tob txog lub hom phiaj cov neeg tuaj saib. "Nws tag nrho pib nrog kev nkag siab tias cov neeg tuaj saib lub hom phiaj yog dab tsi thiab lawv qhov kev nyiam tiag tiag yog dab tsi. Los ntawm qhov ntawd, nws yog ib qho tseem ceeb kom sib npaug ntawm qhov ncav cuag thiab zaus ntawm kev tshaj tawm kom muaj kev sib tw yam tsis muaj kev cuam tshuam rau cov neeg siv. Tsis tas li ntawd, nws yuav tsum muaj nyob rau hauv cov channel uas cov neeg tuaj saib nyiam ua, xyuas kom meej tias cov ntsiab lus ncav cuag cov neeg siv khoom zoo tshaj plaws," Paula hais.
Tus kws tshaj lij hais txog qhov tseem ceeb ntawm kev kos duab cov neeg siv khoom taug kev thiab ua raws txhua theem ntawm cov ntaub ntawv, uas ua kom muaj qhov tseeb ntau dua thiab muaj txiaj ntsig zoo rau kev sib tw. "Thaum muab cov phiaj xwm sib txuas lus ua ke, nws tseem ceeb heev uas yuav tsum xav txog tsis yog cov ntaub ntawv peb xav qhia xwb, tab sis kuj hais txog lub suab zoo tshaj plaws. Yog vim li cas kev pabcuam tus kheej yog qhov tseem ceeb," nws taw qhia.
Artificial Intelligence (AI) tshwm sim los ua ib tus phooj ywg zoo hauv kev ua cov haujlwm no. Siv cov ntaub ntawv thiab cov ntaub ntawv, nws muaj peev xwm rov xav txog cov tswv yim thiab ua tiav cov txiaj ntsig zoo dua. "Peb tsis tuaj yeem tso tseg tsis siv AI, tab sis nws yog qhov yuav tsum tau siv ceev faj. Kev nkag siab zoo txog kev ua haujlwm li cas yog qhov tseem ceeb, vim tias ntau lub npe hloov mus rau qhov tseeb thiab thev naus laus zis tshiab, nws yuav yooj yim dua kom sawv tawm thiab cuam tshuam," Paula Klotz xaus lus.
Kev siv cov kev coj ua no tuaj yeem hloov pauv li cas cov tuam txhab sib txuas lus nrog lawv cov neeg siv khoom, ua rau kev tshaj tawm kev tshaj tawm zoo dua thiab tsis muaj kev cuam tshuam, thiab yog li txo qis kev tsis lees paub thiab nce kev hloov pauv.
