Kev tshaj tawm tsis ntev los no ntawm TikTok Khw hauv Brazil tsis yog lwm qhov kev lag luam e-lag luam nkaus xwb; Nws yog qhov hloov pauv kev ua si uas tuaj yeem txhais tau li cas Brazilian cov neeg siv khoom cuam tshuam nrog cov khoom thiab cov npe. Lub platform tso siab rau tus kev lag luam kev lag luam , uas sib txuas cov kev yuav khoom ncaj qha rau hauv cov ntsiab lus kev sib raug zoo, tso cai rau cov neeg siv khoom tshawb nrhiav thiab yuav khoom yam tsis tau tawm hauv kev sib raug zoo.
Nrog ntau dua 111 lab cov neeg siv hauv lub tebchaws, TikTok tam sim no sib tw ncaj qha nrog cov neeg tsim qauv. Yog li ntawd, cov yeeb yaj kiab, cov kwj nyob, thiab cov ntawv tshaj tawm tsis yog kev lom zem xwb, tab sis kuj muaj kev lag luam. Cov qauv kev muag khoom no txuas ncaj qha nrog lub tswv yim ntawm Kev Muag Khoom Ncaj Ncees , raws li nws tso cai rau cov neeg muag khoom thiab cov neeg muaj kev cuam tshuam siv lawv cov kev sib raug zoo los cuam tshuam nrog lawv cov neeg tuaj saib, txhawb thiab muag cov khoom ncaj qha thiab tus kheej. Yog li, TikTok Shop txhim kho cov neeg muag khoom muaj peev xwm txuas nrog lawv cov neeg siv khoom hauv kev sib koom ua ke thiab dej ntau dua.
Raws li kev tshawb fawb Santander, lub platform tuaj yeem ntes txog 9% ntawm Brazilian e-lag luam los ntawm 2028, tsim GMV (Cov Khoom Muag Tag Nrho) txog li R$ 39 billion. Lub platform tseem txhawb nqa nws txoj kev cog lus rau kev ruaj ntseg, nqis peev ze li ntawm $ 1 nphom hauv kev tiv thaiv kev dag thiab cov cuab yeej tiv thaiv cov neeg siv khoom.
Qhov xwm txheej tshiab no qhib qhov rooj rau cov sijhawm zoo, tshwj xeeb tshaj yog rau Kev Muag Khoom Ncaj Ncees thiab kev sib raug zoo, qhov twg ABEVD ( Brazilian Association of Direct Sales Companies ) , uas sawv cev los ntawm nws tus thawj tswj hwm Adriana Colloca, muaj lub zeem muag zoo. "ABEVD cov tswv cuab cov tuam txhab tau pib hloov mus rau qhov tseeb tshiab no, tshawb nrhiav cov ntaub ntawv tshiab ntawm kev koom tes thiab kev faib tawm, ua kom lawv tus kheej nrog cov kev lag luam tawm tshiab thiab cov neeg siv khoom xav tau," said tus thawj tswj hwm.
Tus qauv TikTok Lub Khw, uas txhawb nqa cov neeg tsim cov ntsiab lus thiab muab cov channel ncaj qha rau kev muag khoom, hais txog cov ntsiab lus tseem ceeb ntawm peb lub khw: lub zog ntawm tus kheej cov lus pom zoo thiab lub zog ntawm cov zej zog. Rau cov neeg muag khoom, lub platform dhau los ua cov cuab yeej muaj txiaj ntsig zoo, tso cai rau lawv nthuav dav, ntxiv dag zog rau lawv txoj kev sib raug zoo, thiab tsim kev muag khoom tshiab hauv txoj kev tshiab thiab koom nrog.
"Qhov kev tshaj tawm ntawm TikTok Khw yog qhov pov thawj tsis txaus ntseeg ntawm qhov muaj feem cuam tshuam ntawm kev lag luam kev lag luam thiab tus tsim kev lag luam. Rau ABEVD, qhov kev txav no txhawb nqa peb txoj kev ntseeg hauv lub zog ntawm tib neeg kev sib txuas los txhawb kev noj. TikTok Khw muaj qhov chaw zoo rau qhov no, ua kom yooj yim rau tus neeg muag khoom ncaj qha taug kev hauv ib puag ncig digital, "nws hais ntxiv.
Kev siv cov platforms no tau ua rau muaj kev sib cuag ncaj qha thiab tus kheej nrog cov neeg siv khoom, tsim kom muaj kev sib tham ntau dua thiab muaj kev sib tham hauv khw. Hauv cov ntsiab lus no, digitalization tau yog ib qho tseem ceeb hauv kev nthuav dav cov kev faib tawm thiab nce kev muag khoom ncaj qha, ntxiv rau muab cov hauv kev tshiab rau kev sib cuam tshuam thiab kev loj hlob rau cov muag khoom thiab lawv cov neeg siv khoom sib koom tes.
