Pompeia, ib qho ntawm cov khw muag khoom loj tshaj plaws nyob rau sab qab teb Brazil thiab ib feem ntawm Lins Ferrão Group, tab tom ua ib kauj ruam tseem ceeb hauv kev sib koom ua ke nws muaj nyob hauv kev lag luam digital thiab hloov nws lub vev xaib mus rau hauv kev lag luam. Txij tam sim no mus, Pompeia's e-lag luam yuav coj cov neeg koom tes ua lag luam, nthuav kev sib xyaw ntawm cov khoom muaj rau cov neeg siv khoom thiab ua raws li "txuas tsis kawg".
Tsis tas li ntawd, lub tuam txhab tseem tab tom nqis peev hauv kev lag luam outsourcing, txhais tau tias tam sim no muab nws cov khoom lag luam ntawm cov khw muag khoom loj hauv online xws li Mercado Livre thiab Amazon. Lub hom phiaj yog kom nce kev muag khoom thiab ncav cuag kev lag luam tshiab, tshwj xeeb tshaj yog nyob rau thaj tsam sab nraud ntawm yav qab teb Brazil.
Ana Paula Ferrão Cardoso hais tias Ana Paula Ferrão Cardoso, Kev Lag Luam, E-commerce thiab CRM Tus Thawj Coj ntawm Pompeia hais tias "Peb tab tom ntxiv dag zog rau peb cov ecosystem digital, xa ntau yam thiab yooj yim rau peb cov neeg siv khoom.
Lwm qhov tseem ceeb ntawm Pompeia qhov kev hloov pauv digital yog qhov project omnichannel. Kev sib koom ua ke ntawm cov channel tso cai, piv txwv li, cov neeg muag khoom los ntawm lub khw muag khoom lub cev los ua kev muag khoom los ntawm e-lag luam thaum cov khoom xav tau tsis muaj nyob hauv cov khoom hauv zos.
Nyob nruab nrab ntawm 2024 thiab 2025, Pompeia qhov muag online tau nce 60%. Hauv Rio Grande do Sul, qhov kev loj hlob yog 56%, thiab hauv Santa Catarina, qhov nce ntawm 161% tau sau tseg. "Peb tab tom txuas lub ntiaj teb lub cev thiab digital nrog kev txawj ntse thiab sib thooj, ib txwm tswj hwm lub ntsiab lus ntawm hom," ntxiv Ana Paula.
Kev xa khoom 24-teev
Tsis ntev los no, lub hom lag luam kuj tau pib qhov kev pabcuam xa khoom sai sai rau kev yuav khoom e-lag luam, txhawm rau txhim kho cov kev paub digital ntxiv. Cov thawj coj tau lees paub tias kev txiav txim yuav raug xa tuaj hauv 24 teev ntawm kev them nqi rau kev yuav khoom txij hnub Monday txog Thursday hauv nroog Porto Alegre thiab nws thaj chaw hauv nroog.
