Hauv kev tshuaj xyuas tsis ntev los no ntawm Brazilian e-lag luam toj roob hauv pes, kev kho mob thiab chaw muag tshuaj tau sawv tawm tsuas yog ntu los qhia txog kev loj hlob nyob rau tsib lub hlis dhau los ntawm 2024. Raws li Brazilian E-commerce Sectors Report, npaj los ntawm Kev Hloov Kho, cov sector tau sau npe rau 16% nce hauv kev tsheb.
Txoj kev tshawb no tau qhia tias kev tshawb fawb hauv qeb tau mus txog 137.3 lab tus neeg tuaj saib tshwj xeeb, qhia txog kev hloov pauv tseem ceeb hauv Brazilian kev noj haus. Qhov kev loj hlob tsis tu ncua hauv kev lag luam no feem ntau tshwm sim los ntawm kev cuam tshuam ntev ntawm kev sib kis, uas ua rau muaj kev hloov pauv ntawm e-lag luam thoob plaws ntau pawg.
Ib qho tseem ceeb ntawm qhov kev ua tau zoo tshwj xeeb no yog kev nkag mus rau digital platforms ntawm cov khoom siv mobile. Kev tshawb fawb qhia tias 82% ntawm kev mus saib xyuas kev noj qab haus huv thiab chaw muag tshuaj yog tsim los ntawm cov xov tooj ntawm tes, qhia txog qhov tseem ceeb ntawm kev txav mus los hauv khw hauv online.
Daim ntawv tshaj tawm kuj suav cov kev kho mob thiab chaw muag tshuaj raws li qhov thib plaub feem ntau mus xyuas hauv Brazilian e-lag luam, tom qab tsuas yog cov hniav nyiaj hniav kub thiab watches, khaub ncaws menyuam yaus, thiab khau. Qhov qeb duas no txhawb nqa qhov tseem ceeb ntawm cov khoom noj qab haus huv thiab kev noj qab haus huv hauv Brazilian cov neeg siv khoom nyiam kev yuav khoom hauv online.
Cov ntaub ntawv no qhia tias kev hloov pauv ntawm cov neeg siv khoom siv, pib los ntawm kev sib kis, tab tom tuav thiab txuas ntxiv ua kom zoo li e-commerce toj roob hauv pes hauv Brazil. Kev kho mob thiab chaw muag tshuaj tau tshwm sim los ua ib qho ntawm cov neeg tau txais txiaj ntsig tseem ceeb ntawm qhov kev hloov pauv digital no hauv khw muag khoom.
