Cov tuam txhab muag khoom me me thiab nruab nrab hauv online tau txais cov nyiaj tau los ntawm R$ 814 lab thaum Lub Kaum Ib Hlis 2025, ib lub sijhawm ncua kev luv nqi thoob plaws lub Kaum Ib Hlis uas suav nrog Dub Friday (Kaum Ib Hlis 28). Qhov kev ua tau zoo no sawv cev rau 35% kev loj hlob piv rau xyoo 2024, raws li cov ntaub ntawv los ntawm Nuvemshop, lub tuam txhab ua lag luam e-lag luam hauv Brazil thiab Latin America, thiab qhia txog kev loj hlob ntawm D2C (Direct-to-Consumer) qauv, uas cov khw muag khoom ncaj qha rau cov neeg siv khoom los ntawm lawv tus kheej txoj hauv kev, xws li cov khw muag khoom online, tsis muaj kev vam khom tshwj xeeb rau cov neeg siv khoom.
Kev tawg los ntawm pawg qhia tau hais tias Zam yog ntu nrog cov nyiaj tau los siab tshaj plaws, ncav cuag R$ 370 lab, kev loj hlob ntawm 35% piv rau 2024. Qhov no tau ua raws li Kev Noj Qab Haus Huv & Kev Zoo Nkauj, nrog R$ 99 lab thiab nce 35%; Accessories, uas generated R$ 56 lab thiab loj hlob los ntawm 40%; Tsev & Vaj, nrog R$ 56 lab thiab nce 18%; thiab cov hniav nyiaj hniav kub, nrog R$ 43 lab thiab nce 49%.
Tus nqi nruab nrab siab tshaj plaws tau sau tseg hauv Cov Khoom Siv thiab Tshuab, ntawm R$ 930; Mus ncig teb chaws, ntawm R$ 592; thiab Electronics, ntawm R$ 431.
Thaum tawg los ntawm lub xeev, São Paulo coj kev muag khoom nrog R$ 374 lab, ua raws li Minas Gerais, uas mus txog R$ 80 lab; Rio de Janeiro, nrog R$ 73 lab; Santa Catarina, nrog R$ 58 lab; thiab Ceará, nrog R$ 43 lab.
Thoob plaws lub hli, 11.6 lab cov khoom muag tau muag, ib qho ntim 21% siab dua li sau tseg hauv xyoo dhau los. Ntawm cov khoom muag tshaj plaws yog zam, kev noj qab haus huv & kev zoo nkauj, thiab accessories. Tus nqi nruab nrab ntawm daim pib yog R$ 271, 6% siab dua xyoo 2024. Kev tshaj xov xwm txuas ntxiv yog ib qho tseem ceeb tshaj plaws ntawm kev hloov pauv, suav txog 13% ntawm kev txiav txim, ntawm 84% yog los ntawm Instagram, qhia txog kev txhawb nqa kev lag luam hauv lub tebchaws thiab tseem nthuav dav cov kev ncaj ncees raws li D2C, txuas kev tshawb pom, cov ntsiab lus, thiab hloov dua siab tshiab nyob rau hauv cov khoom lag luam.
"Lub hli tau txhim kho nws tus kheej ua ib lub qhov rais lag luam tseem ceeb rau cov khw muag khoom digital, ua haujlwm raws li qhov tseeb "lub hli kub" rau SMEs. Kev faib tawm ntawm kev thov thoob plaws lub Kaum Ib Hlis tsis tsuas yog txo qis kev thauj mus los tab sis kuj nce kev muag khoom thiab tso cai rau cov neeg ua lag luam los npaj cov phiaj xwm nruj dua nrog ntau qhov sib txawv ntawm cov txiaj ntsig. Rau D2C kev khiav hauj lwm, qhov kev kwv yees no tau hloov pauv mus rau kev tswj hwm kev lag luam zoo dua thiab ua kom muaj txiaj ntsig zoo dua. kev txhawb nqa los ntawm thawj tog cov ntaub ntawv raug ntes hauv cov kab ncaj qha, "piav qhia Alejandro Vázquez, tus thawj tswj hwm thiab tus tsim ntawm Nuvemshop.
Daim Ntawv Qhia Tshwm Sim: Cov Neeg Siv Khoom Siv Hauv Tebchaws Brazil
Ntxiv rau cov txiaj ntsig kev muag khoom, Nuvemshop tau npaj ib daim ntawv qhia txog lub teb chaws tiam sis rau Dub Friday 2026, muaj nyob ntawm no . Txoj kev tshawb no qhia tias kev txhawb nqa kev lag luam tseem ceeb thaum Lub Kaum Ib Hlis Ntuj thoob plaws Brazil: 79% ntawm cov khw muag khoom nrog cov nyiaj tau los txhua hli ntau dua R$ 20,000 siv daim coupon luv nqi, thaum 64% pub dawb shipping, kev nqis tes ua tshwj xeeb tshaj yog txhawb kev hloov pauv thaum pib ntawm lub hlis, thaum cov neeg siv khoom tseem sib piv cov khoom. Flash muag (46%) thiab cov khoom siv (39%) kuj tau txais txiaj ntsig ntawm cov neeg ua lag luam loj, nce qhov nruab nrab tus nqi xaj thiab rov yuav khoom dua.
Raws li Vázquez, xyoo 2025, cov neeg siv khoom yuav paub ntau ntxiv thiab muaj kev cia siab meej txog kev txo nqi ntxiv. "Tus qauv D2C ua pov thawj ntau dua qhov zoo hauv qhov xwm txheej no, tso cai rau cov hom lag luam tswj cov nqi, cov khoom muag, thiab kev sib txuas lus, muab cov kev xav tau ntawm tus kheej, thiab hloov nrog kev kwv yees ntau dua. Kev nthuav tawm cov phiaj xwm dilutes lub siab ntawm Dub Friday thiab pab tsim kom muaj cov neeg siv khoom ruaj khov, tsom rau kev tuav thiab kev ncaj ncees rau 2026," nws hais.
Daim ntawv tshaj tawm kuj txhawb nqa lub zog ntawm kev lag luam hauv zej zog: ntawm cov neeg siv khoom uas cuam tshuam nrog Nuvemshop cov khw muag khoom, 81.4% ua lawv cov kev yuav khoom ntawm lub xov tooj ntawm tes, nrog Instagram yog lub qhov rooj tseem ceeb, suav txog 84.6% ntawm kev muag khoom. Tsis tas li ntawd, Pix thiab credit cards tseem yog txoj kev siv nyiaj ntau tshaj plaws, sawv cev rau 48% thiab 47% ntawm kev ua lag luam, feem. Cov ntaub ntawv no tseem qhia txog kev hloov pauv tseem ceeb hauv cov neeg siv khoom tus cwj pwm.
Thaum Lub Kaum Ib Hlis Ntuj Dub, Nuvem Envio, Nuvemshop's shipping solution, tsim nws tus kheej ua tus xa khoom tseem ceeb rau cov tub lag luam, tuav 35.4% ntawm kev txiav txim thiab ua kom ntseeg tau tias 82% ntawm kev txiav txim hauv tsev mus txog cov neeg siv khoom hauv 3 hnub ua haujlwm.
Qhov kev tshuaj xyuas suav txog kev muag khoom los ntawm cov khw muag khoom Brazilian Nuvemshop thoob plaws lub hli ntawm Kaum Ib Hlis xyoo 2024 thiab 2025.
