Generation Z tab tom hloov lub logic ntawm cov khw muag khoom: los ntawm ib qho kev sib pauv mus rau kev sib tham tsis tu ncua. Rau cov neeg siv khoom hnub nyoog 18 txog 26 xyoo, nrhiav pom, ntsuas, thiab yuav cov khoom yuav tsum tau ua raws li cov dej num raws li kev sib tham nrog phooj ywg.
Thiab nyob rau lub sijhawm thaum txhua yam zoo li yog automated los ntawm AI, cov neeg tuaj saib no qhia meej: lawv xav tau kev sib raug zoo, tsis yog automation xwb .
Zenvia, ib lub tuam txhab nrog ntau tshaj 22 xyoo ntawm kev paub nyob rau hauv Nasdaq, qhia meej tias qhov kev hloov pauv tsis yog nyob rau hauv kev qhib ntau txoj hauv kev, tab sis hauv kev sib koom ua ke txoj kev taug mus rau hauv ib qho kev sib tham, qhov twg kev pabcuam cov neeg siv khoom, kev muag khoom, thiab kev txhawb nqa tom qab muag yog ib feem ntawm tib qhov ntws.
Khw muag khoom raws li kev sib tham: tus cwj pwm uas redefines taug kev.
Generation Z loj hlob nrog instant messaging, social media, thiab creators li curators ntawm noj. Raws li PwC cov ntaub ntawv, 44% ntawm cov tub ntxhais hluas Brazilians nyiam daws cov kev tsis ntseeg nrog cov npe los ntawm kev xa xov, tsis yog hu xov tooj. Thiab WhatsApp tseem tseem ceeb - Brazil yog lub lag luam thib ob loj tshaj plaws hauv ntiaj teb, nrog ntau dua 120 lab cov neeg siv, raws li Anatel.
Qhov tshwm sim yog ncaj nraim: kev sib tham tau dhau los ua qhov kev txiav txim siab hauv kev yuav khoom. Nws yog qhov twg Gen Z cov neeg siv khoom sib piv cov nqi, nug txog kev xav, nrhiav kev txo nqi, paub meej tias muaj Tshuag, thiab txuas ntxiv-lossis cuam tshuam-kev taug kev.
Rau cov neeg tuaj saib no, kev pabcuam cov neeg siv khoom tsis yog ib kauj ruam cais: nws yog ib feem tseem ceeb ntawm kev yuav khoom. Thiab kev sib txhuam yog tsis-negotiable.
Qhov feem ntau yuam kev hauv khw muag khoom: tsom rau ntawm qhov rais zaub, tsis nco qab qhov kev sib tham.
Txawm tias muaj kev ceev digitization, ntau cov khw muag khoom tseem tsim lawv cov tswv yim zoo li cov neeg siv khoom taug kev yog txoj kab ncaj nraim: ad → nyem → yuav. Tab sis txoj kev taug tiag tiag ntawm Gen Z yog ncig, tawg, thiab coj los ntawm kev sib pauv lus.
Zenvia txheeb xyuas peb lub ntsiab lus ntawm kev sib txhuam rau cov neeg tuaj saib no:
Tsis ncaj ncees lawm pace: Generation Z tso tseg kev sib tham thaum cov lus teb yuav siv sij hawm ntau tshaj li ob peb feeb.
Tsis muaj kev hloov pauv tus kheej ntawm tus kheej: cov kev qhia dav dav tsis quav ntsej; tus neeg siv khoom xav kom lub hom phiaj paub lawv yog leej twg thiab lawv tau tshawb nrhiav dab tsi.
Mechanical dialogue: robotic interactions txo kev koom tes thiab cuam tshuam kev hloov dua siab tshiab.
Qhov tshwm sim yog qhov tseeb: nws tsis yog tus nqi uas tua kev hloov pauv - nws yog qhov kev paub.
Vim li cas WhatsApp tau dhau los ua "khoom noj khoom haus" tshiab rau Gen Z
Ntxiv nrog rau kev ua haujlwm ntau, pom, thiab nrawm nrawm, WhatsApp tsom rau tus cwj pwm uas txhais lub sijhawm niaj hnub ntawm Generation Z: sib koom txuas, xa cov screenshots, nug txog kev xav, tsim cov npe, cuam tshuam nrog emojis, sib tham, thiab yuav.
Raws li Meta, ntau dua 1 billion tus neeg siv thoob ntiaj teb sib txuas lus nrog kev lag luam ntawm WhatsApp thiab Instagram txhua hli - thiab Brazil yog cov thawj coj hauv qhov kev txav no.
Qhov no ua rau lub app yog qhov chaw sib koom ua ke kev tshawb pom, kev xav, kev sib tham, kev yuav khoom, thiab kev txhawb nqa hauv ib qho dej ntws, tsis tas hloov cov ntxaij vab tshaus.
Lub khw muag khoom yuav tsum teb li cas rau qhov kev hloov pauv no?
Zenvia qhia txog peb qhov kev hloov kho sai rau cov hom lag luam uas xav sib tw rau Generation Z qhov kev mloog:
- Kev sib tham raws li lub hauv paus ntawm kev taug kev
AI chatbots yuav tsum ua raws li kev pabcuam kev sib tham, tsis yog kev txwv. Cov lus ntuj thiab cov ntsiab lus yog qhov tseem ceeb.
- Real-time personalization
Gen Z xav kom cov hom lag luam lees paub lawv keeb kwm, nyiam, thiab lub hom phiaj thaum sib tham - tsis yog tom qab.
- Kev taug kev mus tas li
Cov neeg siv khoom tuaj yeem pib ntawm Instagram, txuas ntxiv ntawm WhatsApp, thiab ua tiav ntawm lub vev xaib e-lag luam. Rau lawv, nws yog tag nrho ib qho kev sib tham, tsis yog peb qhov sib txawv ntawm cov neeg siv khoom sib cuam tshuam.
Thaum lub khw muag khoom kho txhua qhov kev sib cuam tshuam raws li ib feem ntawm kev sib tham tshwj xeeb, kev paub dhau los tsuas yog ua haujlwm tau zoo thiab dhau los ua qhov cuam tshuam. Kev muag khoom nres yog qhov tshwm sim thiab dhau los ua cov txheej txheem txuas ntxiv.
Yuav tuaj dab tsi?
Rau Zenvia, cov khw muag khoom uas paub txog qhov kev sib tham no - tus kheej, kua dej, thiab txuas ntxiv - yuav yog tus uas yeej tsis yog tiam Z nkaus xwb, tab sis tus qauv noj tshiab.
Cov tuam txhab lag luam uas hais rau cov sijhawm ua haujlwm nruj lossis cov neeg siv khoom tsis txaus ntseeg yuav ua rau pom tsis tau rau cov neeg tuaj saib uas tsis zam kev sib txhuam.
Kev yuav khoom tau dhau los ua kev sib tham. Thiab cov neeg uas tsis kawm txog kev sib tham yuav poob kev lag luam - tsis yog vim tus nqi, tab sis vim yog kev sib txuas.
