Intelipost, a company specializing in logistics intelligence, recorded an explosive growth of 114% in the volume of freight quotes during Black Friday 2025, compared to the same period of the previous year. On Friday alone (November 28th), 92,296,214 quotes were made, equivalent to 64,095 quotes per minute, consolidating the date as the highest peak in logistics demand of the year.
On the same day, the GMV (Gross Merchandise Volume) transacted from operations monitored by the platform totaled R$ 541,509,657.47, reinforcing the importance of the date for Brazilian digital retail.
“The 2025 volume shows how logistics has become a decisive factor for conversion in e-commerce. Black Friday is already, in practice, the biggest stress test for the country's logistics infrastructure,” says Ross Saario, CEO of Intelipost.
Free shipping has become a key competitive advantage in high-turnover categories, particularly in Retail (91%) , Books & Magazines (76%) , and Automotive (66%). Meanwhile, the Northeast region had the cheapest shipping routes in the country , with an average shipping cost of R$ 5.52 to the Southeast , while the highest cost was recorded between the North and Central-West regions (R$ 42.50) .
Among the highest average ticket prices for the period , Industry (R$ 3,335) , Electronics (R$ 1,841) , and Construction and Tools (R$ 1,594) . Toys and Games also stood out, driven by the proximity of Christmas.
