Upstream, tus kws tshaj lij hauv kev daws teeb meem kev lag luam txawb, tau paub nws tus kheej los ntawm nws txoj hauv kev tshiab, hloov pauv e-lag luam toj roob hauv pes hauv Brazil. Ntawm lub rooj sib tham E-lag luam Brazil tsis ntev los no, lub tuam txhab tau nthuav tawm nws txoj kev loj hlob hauv kev lag luam, los ntawm lub tswv yim tsom rau kev xa xov tooj ntawm tes, suav nrog SMS, RCS, thiab WhatsApp. Txij li xyoo 2022, lub tuam txhab tau nthuav dav nws cov haujlwm hauv e-lag luam thev naus laus zis thoob ntiaj teb. Hauv Brazil, lub tuam txhab Greek keeb kwm tau tsim nws tus kheej ua tus khub ntawm cov tuam txhab loj hauv kev lag luam e-lag luam thiab tau ua qhov tseem ceeb hauv kev ua kom zoo ntawm kev lag luam hauv Brazilian e-lag luam, pab cov khw muag khoom txhim kho cov neeg siv kev taw qhia, nce nyiaj tau los, nce tus nqi hloov pauv, thiab rov qab cov khoom lag luam uas tau tso tseg los ntawm Kev Loj Hlob platform .
Ntxiv nrog rau kev sib sau ua ke nws muaj nyob hauv kev lag luam e-lag luam, Upstream tau paub nws tus kheej los ntawm nws cov kev daws teeb meem tshiab uas dhau mus dhau kev sib txuas lus yooj yim. Thaum lub rooj sib tham E-lag luam Brazil, lub tuam txhab tau nthuav tawm qee cov tswv yim zoo tshaj plaws rau kev koom tes thiab hloov cov neeg siv, nrog rau kev tsom tshwj xeeb rau kev ua si raws li cov cuab yeej muaj zog los ua kom muaj kev xaiv hauv cov nqi thiab ntxiv dag zog rau cov neeg siv khoom sib raug zoo.
Innovations nyob rau hauv gamification thiab opt-in conversion
Patrick Marquart, Tus Thawj Coj ntawm Kev Muag Khoom Lag Luam ntawm Upstream, qhia kev nkag siab txog yuav ua li cas txhawm rau xaiv qhov kev hloov pauv los ntawm kev daws teeb meem gamified. Nws tau piav qhia tias "Kev tsim kom muaj cov neeg siv khoom nquag tsis yog qhov nyuaj, tab sis peb muaj kev daws teeb meem rau qhov ntawd," nws piav qhia. "Peb cov neeg siv khoom niaj hnub no, ib txwm siv peb cov kev daws teeb meem, hloov pauv ib puag ncig 5% mus rau 6% ntawm cov tsheb uas tuaj txog txhua hli hauv lawv qhov chaw lag luam e-lag luam, blog, lossis nplooj ntawv cov ntsiab lus."
Gamification yog ib qho ntawm Upstream cov tswv yim ua tau zoo tshaj plaws, kev hloov pauv ob npaug los ntawm kev koom nrog cov neeg siv hauv kev lom zem thiab sib tham sib. "Peb cov kev daws teeb meem muaj cov pop-ups uas tuaj yeem ua si thiab txawm tias segmented kom tus neeg siv khoom muaj lub tswv yim tshwj xeeb rau kev ntes cov thawj coj hauv txoj hauv kev zoo tshaj plaws hauv lub vev xaib," Marquart tau hais ntxiv.
Cov cuab yeej ua si tau zoo
Ntawm cov qauv ua tau zoo tshaj plaws yog roulette, kos daim npav, thiab lub thawv surprise. "Thawj qauv uas hloov tau zoo heev yog roulette. Tus neeg siv sau npe thiab, txhawm rau tig lub log, lawv yuav tsum muab lawv lub xov tooj thiab xov tooj ntawm tes rau peb. Thaum lawv tso npe, lawv tuaj yeem tig lub log thiab nws yuav muab daim coupon luv nqi, xa dawb, lossis lwm yam uas tuaj yeem ua rau lawv muaj feem cuam tshuam thiab muag ntau dua," Marquart piav qhia.
E-lag luam hloov pauv nrog Upstream
Ib qho ntawm cov ntsiab lus mob loj tshaj plaws rau kev lag luam e-lag luam yog kev yuav lub laub tso tseg. Michely Ramos, tus kws tshuaj ntsuam xyuas kev ua tau zoo CRM ntawm ZZ MALL, qhia seb Upstream pab tau li cas hauv cov txheej txheem no.
"Peb tau ntsib Upstream los ntawm qhov mob: kev taug kev thiab kev yuav lub laub tso tseg. Peb tau siv cov tswv yim pop-up rau kev sib txuas lus ua ntej thiab tom qab tso tseg, nrog ob qho kev ua ntej los ntawm SMS hauv ob kauj ruam, ntxiv rau WhatsApp lus. Upstream pab peb nkag siab cov ntsiab lus sib txuas hauv cov neeg siv khoom taug kev, txheeb xyuas cov laj thawj rau kev tso tseg thiab yuav ua li cas coj lawv rov qab. Cov neeg siv khoom tuaj txog ntawm peb lub vev xaib them nyiaj los ntawm ntau qhov chaw, thiab ntau qhov chaw. ntawm lub homepage nws tus kheej. "
Michely taw qhia tias Upstream tau txais cov tswv yim los txhawb kev sau cov ntaub ntawv cov neeg siv khoom, tshem tawm cov ntaub ntawv tsis qhia npe, uas yog qhov tseem ceeb vim LGPD (Brazilian General Data Protection Law) thiab kev tiv thaiv cov ntaub ntawv.
"Ua ntej, peb tau them nyiaj rau cov neeg siv khoom uas tsis tau hloov dua siab tshiab. Ua tsaug rau Upstream, peb txo peb lub laub tso tseg tus nqi los ntawm 20% thiab nce qhov sib koom ntawm CRM channels los ntawm yuav luag 16% txij li Lub Peb Hlis. Peb tuaj yeem faib cov email thiab SMS kom zoo dua rau cov neeg siv khoom muaj peev xwm thiab xa tus kheej taug kev. Peb xav txog Upstream tus khub tseem ceeb hauv kev nkag siab txog 360 cov neeg siv khoom no, txawm tias qhov kev nkag siab ntawm 360 °. Qhov no ua rau muaj kev txawj ntse ntau ntxiv rau peb txoj kev lag luam thiab ua rau peb muaj nyob rau hauv cov neeg siv lub neej tawm ntawm qhov pom, tawm ntawm lub siab, yog li peb yuav tsum tau nyob txhua qhov chaw, sib txuas lus tsis tu ncua hla kev tshaj xov xwm thiab cov tswv lag luam, "ua kev zoo siab rau tus kws tshuaj ntsuam.
Caio Velasco, los ntawm Granado pab pawg CRM, suav nrog kev koom tes nrog Upstream qhov tseem ceeb rau kev nkag siab zoo dua cov neeg siv khoom thiab txhim kho kev sib txuas lus thoob plaws ntau txoj hauv kev.
"Peb tau ua haujlwm hauv Brazil rau ntau dua 150 xyoo, nrog ntau tshaj 100 lub khw muag khoom thoob plaws lub tebchaws, nrog rau muaj nyob hauv Europe thiab Tebchaws Meskas. Hauv kuv lub luag haujlwm CRM, Kuv ua haujlwm nrog cov khw no nrog rau B2C thiab B2B cov vev xaib, suav nrog lub vev xaib thoob ntiaj teb uas npog tag nrho cov teb chaws Europe thiab Asmeskas. Txawm hais tias tsis ntev los no, xyoo 2024, peb tau pib tham nrog Upstream txog kev sib tw. Ntau tus neeg, peb qhov kev hloov pauv tsis txaus siab yog qhov ua tiav qhov peb xav tau, ua rau muaj kev hloov pauv tseem ceeb Lawv tau pab peb nkag siab tias peb cov neeg siv khoom yog leej twg thiab yuav cuam tshuam lawv li cas thaum lub sijhawm thiab los ntawm txoj cai channel.
Nws hais ntxiv tias los ntawm cov tswv yim siv nrog Upstream, nws muaj peev xwm ua kom cov neeg siv khoom tshiab nce ntxiv thiab txheeb xyuas cov neeg siv khoom zoo dua txhawm rau txhim kho cov tswv yim rov yuav khoom.
"Upstream muab peb cov txheej txheem ua tiav, los ntawm kev nrhiav tau rau kev ncaj ncees, hloov peb cov neeg siv khoom mus rau cov neeg ntseeg siab uas khaws txhua yam peb cov xov xwm thiab kev tshaj tawm. Kev koom tes nrog Upstream yog qhov tseem ceeb, tshwj xeeb tshaj yog hais txog cov tsheb thauj khoom uas tau tso tseg, qhov chaw uas peb tau ua hauj lwm ua ke rau qee lub sij hawm. Peb ntseeg tias muaj lub peev xwm zoo los txhim kho ntxiv thiab ua kom peb cov kev tsim kho tshiab nrog txhua qhov kev pab cuam, thiab ua kom muaj txiaj ntsig zoo. Granado, ”nws taw qhia.
Kev ua lag luam cuam tshuam thiab kev koom tes hauv cov xwm txheej
Upstream tau koom nrog peb tsab ntawm E-commerce Brazil Forum thiab tseem nyob rau hauv VTEX Hnub, sawv tawm raws li lub tuam txhab tshiab uas ua haujlwm rau cov neeg siv khoom lag luam nrog kev tsom mus ib txwm rau kev txhim kho tshiab thiab txhim kho. "Gamification tab tom hloov qhov kev ua si; peb hloov pauv cov neeg siv ntau dua, thiab qhov no ua rau cov nyiaj tau los ntau dua rau cov khw muag khoom," Marquart xaus.
