Hauv kev pib ua kom nce qib digital tshaj tawm hauv Brazil, IAB Brasil tau tshaj tawm cov lus qhia kev ua si thiab yuav tuav lub webinar nrog cov tswv yim los txhim kho cov hom kev ua tau zoo hauv kev lag luam. Cov lus qhia, lub npe hu ua "Hloov qhov Kev Ua Si: Yuav Ua Li Cas Kev Tshaj Tawm hauv Games Tsav Kev Ua Haujlwm," qhia tias 85% ntawm cov neeg tshaj tawm xav txog kev ua si yog qhov kev tshaj tawm zoo tshaj plaws thiab tseem ceeb rau kev ua tiav cov txiaj ntsig zoo.
Lub Yim Hli 8, thaum 10:00 teev sawv ntxov, IAB Brazil yuav tuav ib qho kev tshwm sim hauv online los piav qhia cov kev tshawb pom. Lub webinar yuav muaj cov kws tshaj lij xws li Rafael Magdalena (US Media Consulting thiab IAB professor), Cynthya Rodrigues (GMD), Ingrid Veronesi (Comscore), Mitikazu Koga Lisboa (Zoo Collective), thiab Guilherme Reis de Albuquerque (Webedia). Cov tswv yim, cov dab neeg ua tiav, cov qauv, thiab cov kev coj ua zoo tshaj plaws rau kev ncav cuag gamers nrog kev tshaj tawm kev tshaj tawm yuav raug tham. Kev tso npe rau qhov kev tshwm sim yog dawb thiab qhib.
Cov lus qhia, hloov kho los ntawm IAB US txoj kev tshawb fawb, muab kev nkag siab zoo rau kev ua tau zoo ntawm kev tshaj tawm hauv kev ua si, qhia tias kev tshaj tawm hauv kev ua si xa cov txiaj ntsig thoob plaws txhua theem ntawm kev yuav khoom, nce kev xav txog kev lag luam thiab kev ncaj ncees. Cov ntaub ntawv tseem ceeb hais tias 86% ntawm cov neeg lag luam pom kev tshaj tawm hauv kev ua si yog qhov tseem ceeb ntxiv rau lawv cov lag luam, nrog rau 40% npaj yuav nce peev los ntawm 2024.
Nrog ntau dua 212 lab tus gamers digital hauv Asmeskas, kev tshaj tawm hauv kev ua si tsis yog kev lag luam rau cov tub ntxhais hluas, tam sim no mus txog ntau haiv neeg thoob ntiaj teb. Cov hom ntawv tshaj tawm muaj xws li los ntawm cov chaw nyob hauv-kev ua si mus rau kev tshaj tawm tau txais txiaj ntsig, muab kev paub zoo thiab sib tham sib rau cov neeg siv khoom.
"Lub peev xwm los koom nrog cov neeg tuaj yeem raug ntes los ntawm kev ua si, yog tias siv tau zoo, yog qhov muaj zog ntawm kev tshaj tawm xov xwm. Ob lub webinar thiab 'Hloov lub Game' phau ntawv qhia yog cov khoom siv zoo tshaj plaws rau cov kws tshaj lij digital tab tom nrhiav kev tshawb nrhiav lub ntiaj teb kev ua si, vim lawv muab cov kev coj ua zoo tshaj plaws thiab cov tswv yim tshiab tshaj plaws," hais Cristiane Camargo, CEO ntawm IAB Brazil.
Webinar - Hloov qhov kev ua si: Yuav ua li cas Hauv-Game Advertising Drives Performance
Hnub tim: Lub Yim Hli 8, thaum 10 teev sawv ntxov
Hom ntawv: nyob thiab online
Tus nqi: pub dawb thiab qhib rau cov neeg tsis yog tswvcuab
Kev tso npe txuas: https://doity.com.br/webinar-iab-brasil-games
