Peb tab tom los txog rau lub Kaum Ib Hlis, thiab nrog nws yog ib lub sij hawm loj tshaj plaws rau kev lag luam, ob lub teb chaws thiab thoob ntiaj teb. Rau qee lub npe, tag nrho lub hli tau ntim nrog kev tshaj tawm kev tshaj tawm tsom rau kev txhawb nqa kev muag khoom, tshwj xeeb tshaj yog nyob rau hauv Brazil, lub npe nrov Dub Kaum Ib Hlis. Kuj tseem muaj cov npe uas tsom mus rau Dub Friday thiab Cyber Monday nkaus xwb. Txawm li cas los xij, lub sijhawm no xav tau kev npaj tam sim no thaum Lub Kaum Hli los lav qhov kev yuav khoom tsis nco qab thiab tsis sib haum xeeb nyob rau lub Kaum Ib Hlis, raws li taw qhia los ntawm Tamaris Parreira, Lub Tebchaws Tus Thawj Coj ntawm Twilio Brazil.
Contextualizing cov neeg siv khoom xav tau, cov ntaub ntawv los ntawm Kev Tshawb Fawb Kev Tshawb Fawb - Dub Friday 2025, ua los ntawm Tray, Bling, Octadesk, thiab Vindi, tsis ntev los no tau tshaj tawm. Qhov kev tshawb fawb no tau qhia tias 70% ntawm cov neeg twb tau yuav khoom npaj rau Dub Friday 2025, thiab 60% ntawm lawv xav tias yuav siv nyiaj ntau dua R$ 500.00 nyob rau lub sijhawm no, uas yog ib lub sijhawm yuav khoom loj tshaj plaws hauv Brazil thiab thoob ntiaj teb.
Cov ntaub ntawv tseem qhia tau tias cov khoom siv hluav taws xob yog cov khoom uas xav tau tshaj plaws (53%), nrog cov khoom siv hauv tsev nyob ze (44%). Tsis tas li ntawd, muaj cov cim qhia tias cov neeg siv khoom taug kev yog nce qib digital, tshwj xeeb tshaj yog tsom rau kev yuav khoom los ntawm lub xov tooj ntawm tes (yog cov khoom siv tshaj plaws rau kev yuav khoom - 75%). Brazil zoo li tab tom muaj kev lag luam hauv online, tsis zoo li kev lag luam xws li Asmeskas, qhov twg tseem muaj kev ua si ntau hauv khw muag khoom lub cev thaum lub sijhawm no.
Lwm qhov tseem ceeb tshaj plaws yog tias hauv Brazil, PIX twb muaj cov sawv cev tseem ceeb raws li txoj kev them nyiaj. Xyoo no, nws yuav tsum tau siv los ntawm 38% ntawm cov neeg siv khoom, piv rau tsuas yog 23% xyoo tas los.
"Raws li cov ntaub ntawv no, nws tuaj yeem txiav txim siab tias ntau lub tswv yim yuav tsum tau hais los xyuas kom meej tias kev yuav khoom muaj feem cuam tshuam. Piv txwv li, nrog cov lus qhia nyiam uas hais txog cov neeg siv khoom digital, kev tshaj tawm tsom rau kev xa khoom dawb tuaj yeem nthuav dav, nrog rau kev nqis peev hauv kev tshaj tawm uas tsom mus rau kev yuav khoom hauv online. Yog tias cov xov tooj ntawm tes yog qhov chaw cov neeg siv khoom xav yuav, cov lus ncaj qha tuaj yeem lav ntau dua qhov tseem ceeb thiab kev mloog zoo dua li cov lus piav qhia. "
Tsis tas li ntawd, nws taw qhia tias yog PIX loj hlob tuaj, cov tuam txhab yuav tsum tau npaj kom muab cov kev yuav khoom no rau lawv cov neeg siv khoom, vim nws yog qhov tsim nyog yuav tsum ua raws li kev lag luam. "Nws yuav luag tsis yooj yim sua tsis tau txais PIX tam sim no, tab sis nws tsis yog ib qho teeb meem ntawm kev xaiv, tab sis ntawm kev soj ntsuam kev ua haujlwm nrog nws hauv kev yuav khoom, muab cov luv nqi, piv txwv li, lossis tseem lav nyiaj rov qab, ntawm lwm cov tswv yim," hais tus thawj coj. "Ntawm Twilio, koom tes nrog Meta, peb tau txais kev them nyiaj PIX ib txwm nyob ntawm WhatsApp hauv peb cov kev daws teeb meem WhatsApp lag luam, siv Twilio / Them tus qauv. Lub hom phiaj yog muab kev ua tiav ntawm kev sib pauv thaum sib tham nrog cov neeg siv khoom, txhim kho cov txheej txheem thiab ua kom muaj kev yuav khoom ntau dua rau cov neeg siv khoom. "
Lwm qhov tseem ceeb yog tias cov khw muag khoom feem ntau muaj kev cog lus nrog cov tuam txhab uas tswj hwm lawv cov kev sib txuas lus, muab cov txheej txheem xa xov los ntawm cov neeg siv khoom siv xws li SMS, RCS, thiab WhatsApp, piv txwv li. Nyob rau hauv rooj plaub no, nws yog ib qho tseem ceeb los xyuas seb cov tuam txhab no puas tau npaj rau kev nce tsheb khiav mus rau lub sijhawm no, txwv tsis pub cov lus tshaj tawm thiab kev sib raug zoo yuav tsis tuaj txog lub sijhawm kom ruaj ntseg muag.
Txhawm rau nkag siab txog qhov ntim ntawm kev khiav tsheb, xyoo 2024, Twilio SendGrid platform, lub luag haujlwm xa email kev sib txuas lus, tau ua tiav ntau dua 65.5 billion emails thaum lub limtiam Dub Friday thiab Cyber Monday, pib thaum sawv ntxov ntawm Kaum Ib Hlis 26 thiab xaus rau yav tsaus ntuj ntawm Lub Kaum Ob Hlis 2. Qhov no sawv cev rau 15.6% kev loj hlob lub limtiam rau tag nrho lub xyoo dhau los.
Tshwj xeeb ntawm Dub Friday, ntau dua 12 billion emails tau ua tiav hauv ib hnub, nce 13.5% piv rau xyoo dhau los. Ntawm Cyber Monday, Twilio SendGrid tau ua tiav 11.7 billion emails, sawv cev nce 14.2% piv rau xyoo dhau los. Qhov ntim no xav tau kev saib xyuas thiab kev npaj.
"Ntawm no ntawm lub tuam txhab, peb tau txais HAP (Lub Sij Hawm Tshaj Lij Tshaj Lij Tshaj Plaws). Nrog rau kev tsom mus rau kev yuav khoom hauv online, qhov no yog qhov tseem ceeb, tshwj xeeb tshaj yog thaum koj muaj lub luag haujlwm rau ntau lab ntawm cov lus zoo li peb. Txij thaum lub Kaum Ib Hlis mus txog rau thaum pib lub Ib Hlis, peb tau saib xyuas thiab kho cov lus hloov pauv (xa ceev) rau cov neeg tau txais kev pab kom tsis txhob muaj kev sib txuas lus ib ntus, kev sib txuas lus thiab ncua sij hawm. Nws yog ib qho tseem ceeb uas cov hom lag luam paub txog qhov muaj peev xwm nrog lawv cov kev xa xov thiab kev sib txuas lus, "tus thawj coj piav qhia.
Tsis tas li ntawd, Cov ntaub ntawv ntu, tau sau ntau xyoo, qhia tias cov lus luv luv yog qhov zoo dua rau kev koom tes, thiab WhatsApp yog qhov kev sib txuas lus nyiam rau cov neeg Brazilians. "Tau nrog cov ntaub ntawv no, nws muaj peev xwm tsim tau cov tswv yim zoo los npaj rau kev sib tham nrog cov neeg siv khoom. Yog tias peb muab qhov no nrog kev ua kom zoo ntawm tus kheej, siv cov ntaub ntawv raug los ntawm lub platform cov ntaub ntawv, nws muaj peev xwm koom nrog thiab tsim cov kev paub tsis nco qab rau cov neeg tuaj saib uas twb xav tau ntau los ntawm hnub no," hais Tamaris.
Raws li tus thawj coj, Lub Kaum Hli yog lub sijhawm los xav txog tag nrho cov ntsiab lus no thiab hloov kho. "Qhov no yog ib qho teeb meem uas cuam tshuam ncaj qha rau kev rov qab los ntawm kev nqis peev thaum lub sijhawm muag khoom tseem ceeb no. Yog tias cov khw muag khoom npaj tau zoo, nws muaj peev xwm ua tau raws li cov neeg siv khoom xav tau thiab ua tiav cov txiaj ntsig zoo!", Tamaris xaus lus.
