Qhib lub app, thiab nws yuav tsis siv ntau tshaj ob swipes rau koj lub social network los tso saib video tshaj tawm. Qhov no yog vim tias muaj ntau cov ntsiab lus hauv hom ntawv no, thiab vim tias qhov kev saib thiab kev sib cuam tshuam rau cov yeeb yaj kiab luv luv tau nce ntawm tib tus nqi. Kev koom tes yog qhov cuam tshuam ncaj qha ntawm Foco Radical, qhov loj tshaj plaws kev ua si yees duab thiab video platform. Los ntawm nws, cov kws yees duab cov nyiaj tau los ntawm kev muag cov yeeb yaj kiab ntawm cov neeg ncaws pob koom nrog hauv cov xwm txheej lossis txawm tias kev cob qhia tau nce 13-tib xyoo dhau ib xyoo.
Qhov kev thov rau cov duab yeeb yaj kiab tau cuam tshuam rau lub platform kev ua haujlwm txij li xyoo 2023, thaum cov kws yees duab pib muab cov duab no rau tam sim no ntau dua 1 lab tus neeg ncaws pob sau npe nrog Foco Radical. Ua ntej no, qee qhov kev ntsuam xyuas tau ua nyob rau hauv cov xwm txheej thiab, qhov tseem ceeb tshaj plaws, lub ntsej muag paub txog lub ntsej muag tau txhim kho, qhov tseem ceeb rau kev lag luam video thiab tseem cuam tshuam zoo rau kev muag duab, lub platform cov khoom tseem ceeb - tsawg kawg rau tam sim no.
Qhov no yog vim tias txij li thawj xyoo ntawm kev muab rau 2024, tus nqi them los ntawm cov kws tshaj lij duab tau nce 13 npaug ntawm cov yeeb yaj kiab ib leeg. Muab piv rau thawj peb lub hlis twg ntawm xyoo tas los, thaum lub platform cov neeg siv khoom tau paub txog cov khoom, piv rau thawj peb lub hlis ntawm xyoo no, qhov nce mus txog 1,462%.
Cov yeeb yaj kiab tau nrov tshaj li tsib xyoos dhau los. Nrog TikTok boom, Meta txhawb nqa Instagram Reels, tsim kom muaj txiaj ntsig domino. Cov neeg tsim cov ntsiab lus thiab cov neeg muaj kev cuam tshuam digital tau pib tshawb txog kev tshaj tawm video ntau dua, thiab yog li ntawd, cov neeg siv nruab nrab tau ua li cas. Qhov kev hloov pauv hauv kev coj cwj pwm hauv social media cuam tshuam rau cov neeg ua haujlwm nrog cov duab thaij duab. Yog li, Foco Radical tau nce tus naj npawb ntawm cov kws tshaj lij sau npe ntawm lub platform los ntawm 25% hauv ib xyoos, tib lub sijhawm uas cov nyiaj tau los hauv video tau nce.
"Cov nyiaj tau los uas cov kws yees duab tau khwv tau los ntawm kev muag yeeb yaj kiab tau nce zuj zus. Qhov kev thov rau cov duab yuav txuas ntxiv ntawm cov neeg ncaws pob, kuv tsis muaj kev ntseeg, tab sis cov yeeb yaj kiab yuav zoo sib xws nyob rau qee lub sijhawm yav tom ntej. Qhov no yog qhov tseeb tshwj xeeb vim tias cov neeg siv kev sib raug zoo tau paub ntau ntxiv nrog lawv, tsis yog cov neeg siv khoom xwb, tab sis kuj yog cov neeg tsim khoom, muab qhov yooj yim ntawm kev hloov kho niaj hnub no, tau tsav los ntawm cov tes hauj lwm lawv tus kheej. "
Nyob rau hauv cov nqe lus ntawm ntim, rau kev sib piv, cov yeeb yaj duab tam sim no muaj tsawg dua 5% ntawm tag nrho cov footage nyob rau hauv Foco Radical cov kev pab them nqi ntawm ib tug kev sib tw kis las, piv txwv li. Txawm li cas los xij, qhov feem pua ntawm no tau maj mam nce. Tsis tas li ntawd, ib qho yeeb yaj kiab tuaj yeem pab ntau tshaj ib tus neeg ncaws pob. Qhov kev hloov pauv no kuj tseem hloov pauv txoj haujlwm ntawm cov kws tshaj lij. Cov kws yees duab kuj tseem tsim cov yeeb yaj kiab. Thiab lawv kuj tau txais lub tuam txhab ntawm cov npoj yaig tshiab: videographers.
"Txawm hais tias lawv yog cov neeg nyiam ua si lossis tsuas yog cov neeg nyiam ua kis las, cov neeg ncaws pob xav tsis tsuas yog cov duab zoo xwb tab sis kuj tseem muaj cov yeeb yaj kiab los tshaj tawm hauv lawv cov social media. Qhov no yog kev txav mus los tsis muaj tig rov qab, thiab nws tau coj cov kev hloov pauv zoo hauv cov duab ua lag luam tag nrho. Nws tau yuam cov kws yees duab mus dhau kev yees duab, piv txwv li, thiab tseem qhib qhov chaw rau cov kws tshaj lij rau kev yees duab los piav qhia txog kev lag luam ntau dua. "
