Txoj hauv kev ntawm kev saib Instagram tshaj tawm thiab ua tiav kev yuav khoom tsis tau luv dua. Raws li cov ntaub ntawv los ntawm Brazilian Electronic Commerce Association (ABComm), Brazilian e-lag luam yuav tsum loj hlob 10% los ntawm 2025, ncav cuag cov nyiaj tau los ntawm R$ 224.7 billion, tau tsav los ntawm qhov tshwm sim sai heev: kev lag luam kev lag luam. Cov qauv no yog rov txhais txoj hauv kev khw muag khoom online koom nrog lawv cov neeg siv khoom, los ntawm cov lag luam me mus rau cov hom loj.
Raws li cov ntaub ntawv los ntawm Hootsuite, 58% ntawm cov neeg siv khoom Brazilian twb tau txiav txim siab ua kev yuav khoom ncaj qha hauv kev tshaj xov xwm xyoo no. Qhov kev txav no tau hloov pauv Instagram, TikTok, thiab txawm tias WhatsApp mus rau hauv cov kev qhia dav dav rau kev tshawb pom, kev sib cuam tshuam, thiab kev hloov pauv, tshwj xeeb tshaj yog nyob rau hauv cov haujlwm xws li zam, kev zoo nkauj, khoom noj khoom haus, khoom siv hauv tsev, thiab kev siv thev naus laus zis. Cov khw muag khoom online tsis yog qhov chaw nyob ib leeg thiab tam sim no ua haujlwm sib koom ua ke nrog kev sib raug zoo ib puag ncig, ua ib feem ntawm kev yuav khoom ntau dua.
Los ntawm kev xa mus rau kev txiav txim hauv ob peb kais xwb
Txoj kev taug kev ib txwm muaj, uas tau pib nrog kev tshawb nrhiav Google thiab xaus nrog kev lag luam e-lag luam tawm, tam sim no nce ntxiv nrog cov lus pom zoo, cov kwj nyob, qhov txuas bio, lossis zaj dab neeg txhawb nqa. Kev sib xyaw ua ke ntawm cov ntsiab lus pom, kev sib raug zoo, thiab kev yooj yim ntawm kev yuav khoom tau ua rau kev sib raug zoo ntawm lub khw hauv online.
Qhov kev koom ua ke no tau txhim kho los ntawm cov yam ntxwv xws li cov khoom lag luam catalogs ntawm Instagram Khw, sib tham sib khw muag khoom ntawm TikTok, cov neeg siv khoom pabcuam bots ntawm WhatsApp, thiab kev them nyiaj ncaj qha rau ntawm cov platforms xws li Mercado Pago thiab Pix. Cov khoom lag luam uas nkag siab qhov kev hloov pauv no tuaj yeem hloov cov neeg siv txawm tias nyob rau hauv lub sijhawm tshawb pom, siv peev txheej ntawm kev txiav txim siab impulse thiab txo cov theem ntawm kev yuav khoom.
Lub khw hauv online ntawm lub plawv ntawm kev ua haujlwm
Txawm tias muaj kev nce qib ntawm kev lag luam hauv zej zog, lub khw hauv online tseem yog qhov tseem ceeb ntawm kev muag khoom. Nws yog qhov chaw cov ntaub ntawv khoom muag, kev txiav txim taug qab, kev them nyiaj, thiab kev tswj xyuas cov neeg siv khoom yog qhov tseem ceeb. Kev tshaj xov xwm ua haujlwm zoo li lub rooj vag tsis muaj zog, tab sis nws yog lub khw hauv online uas txhawb nqa kev lag luam scalability thiab credibility.
Yog li ntawd, kev nqis peev hauv kev sib koom ua ke tau dhau los ua qhov tseem ceeb. Niaj hnub nimno e-lag luam platforms tso cai rau koj los synchronize cov khoom nrog social catalogs, automate xaj tau txais los ntawm kev tes hauj lwm, thiab ua kom cov neeg muas zaub hloov tshiab ntawm cov khoom xa tuaj - tag nrho yam tsis tau tawm hauv lub ecosystem. Fluidity ntawm cov channel yog qhov sib txawv ntawm kev lag luam kev sib tw los ntawm cov uas tseem ua haujlwm tawg.
Cov yeeb yaj kiab, cov kwj dej nyob, thiab cov neeg tsim khoom: kev muag khoom tshiab
Nrog rau kev lag luam kev lag luam, cov ntsiab lus tau los ua lub luag haujlwm ncaj qha hauv kev hloov dua siab tshiab. Cov yeeb yaj kiab ua yeeb yaj kiab, cov kwj nyob nrog kev tshaj tawm, thiab kev koom tes nrog cov neeg muaj kev cuam tshuam tau dhau los ua kev muag khoom zoo, tshwj xeeb tshaj yog nyob rau hauv ntu xws li tshuaj pleev ib ce, gadgets, khoom noj khoom haus, khoom siv ncaws pob, thiab tsev kho kom zoo nkauj.
Kev nthuav qhia cov khoom lag luam hauv lub sijhawm tiag tiag - txawm tias los ntawm tus neeg muag khoom, tus tsim, lossis tus neeg sawv cev ntawm cov khoom lag luam - ua rau muaj kev nkag siab sai thiab kev ntseeg siab uas ua rau kev yuav khoom sai. Ntau lub khw muag khoom hauv online tau nqis peev hauv cov xwm txheej tshwm sim nyob thiab cov ntsiab lus sib koom ua ib feem ntawm lawv daim ntawv teev npe muag.
Personalization thiab agility raws li cov cuab tam
Nrog cov ntaub ntawv coj tus cwj pwm tau muab rho tawm los ntawm lawv tus kheej tes hauj lwm, cov hom lag luam tuaj yeem hloov kho cov neeg siv khoom tau zoo dua. Qhov no txhais ua cov phiaj xwm tshaj tawm, cov lus pom zoo ntawm tus kheej hauv cov khw muag khoom online, thiab kev sib txuas lus zoo dua. AI cov cuab yeej tseem pab nrog cov lus automation, muag funnels, thiab cov khoom muag hauv lub sijhawm lossis kev hloov kho catalog.
Agility yog lwm qhov sib txawv tseem ceeb. Cov hom lag luam uas tuaj yeem hloov kho sai sai rau lawv cov phiaj xwm, teb rau cov lus pom, thiab kho cov nqi raws li qhov xav tau yog cov uas tau txais txiaj ntsig zoo tshaj plaws ntawm kev lag luam nrawm nrawm.
Dab tsi yuav xav tau los ntawm e-lag luam hauv 2025
Nrog ob tus lej loj hlob ntawm lub qab ntug thiab tus cwj pwm digital nce ntxiv rau kev yooj yim, kev lag luam online tau teeb tsa los ua ntau yam sib xyaw thiab ntau yam. Cov khw muag khoom online uas sib koom ua ke nrog kev sib raug zoo nrog kev sib raug zoo yuav sau cov txiaj ntsig zoo tshaj plaws, tsis hais txog ntu uas lawv ua haujlwm.
Rau cov neeg siv khoom, cov lus cog tseg yog kev sib koom ua ke, kev yuav khoom sai dua raws li lawv tus cwj pwm. Rau cov neeg ua lag luam, qhov kev sib tw yuav yog cov cuab yeej cuab tam, cov ntaub ntawv, thiab cov tswv yim uas muab cov khoom lag luam, cov ntsiab lus, thiab kev hloov pauv-tag nrho hauv lub qhov rais uas haum rau hauv xib teg ntawm koj txhais tes.
