Hauv 2025, Brazilian e-lag luam yuav tsum tau ua txhaum lwm cov ntaub ntawv. Tab sis dab tsi los nrog no avalanche ntawm kev txiav txim thiab clicks kuj yog ib qho kev txhawj xeeb. Peb tab tom tham txog qhov nce hauv kev dag ntxias digital.
Lub koom haum Brazilian ntawm Kev Lag Luam Hluav Taws Xob (ABComm) npaj cov nyiaj tau los ntawm R$ 224.7 billion rau cov haujlwm xyoo no, 10% ntau dua li xyoo 2024. Qhov no yuav suav nrog kwv yees li 435 lab xaj thiab 94 lab tus neeg siv khoom tshawb nrhiav, yuav, thiab (qee zaum) venturing rau hauv kev yuav khoom hauv online. Tag nrho cov no nyob rau hauv ib lub lag luam uas tau loj hlob uninterruptedly rau yim xyoo.
Hnub zoo li Cyber Monday, Leej Txiv Hnub, Christmas, thiab txawm tias lub sijhawm ntawm kev muag khoom tsis tu ncua, ntau dua puas tau, npaj thiab ruaj ntseg platforms. Lub npe hu ua "lub caij kub" ntawm cov khw muag khoom ua rau lub sijhawm kawg ntawm lub xyoo tsis yog lub tswv yim sov so rau kev txhawb nqa, tab sis kuj rau kev dag ntxias.
Dub Friday yog teem rau lub Kaum Ib Hlis 28th. Thiab thaum kev tshaj tawm txhawb kev lag luam digital, lawv kuj qhib qhov rooj dav rau cov neeg dag ntxias. Tab sis qhov kev loj hlob no los ntawm tus nqi. Thiab nws tsis yog nyiaj txiag xwb.
Tsab ntawv 2024 twb tau muab cov cim qhia tias yuav xav li cas. Raws li ConfiNeotrust thiab ClearSale, los ntawm nruab nrab hnub Saturday tom qab Dub Friday, 17,800 sim kev dag ntxias tau sau npe. Qhov kwv yees tus nqi ntawm qhov kev sim thwarted? R $ 27.6 lab. Tus nqi nruab nrab ntawm cov kev dag ntxias yog qhov zoo siab: R$ 1,550.66, ntau dua peb npaug ntawm tus nqi nruab nrab ntawm kev yuav khoom raug cai.
Thiab cov hom phiaj nyiam? Ua si, khoos phis tawj, thiab suab paj nruag.
Txawm hais tias muaj 22% poob rau tag nrho cov nqi ntawm kev dag ntxias piv rau xyoo dhau los, cov kws tshaj lij tsis txaus ntseeg: cybercriminals tseem ua haujlwm, thiab ntau dua.
Meanwhile, PIX yog booming. Nyob rau hnub Dub Friday kawg, kev lag luam uas siv cov nyiaj them sai sai tau dhia 120.7% hauv ib hnub. R $ 130 nphom tau tsiv mus, raws li Central Bank. Kev ua tiav keeb kwm. Tab sis ib qho uas tseem txhawj xeeb.
Ntau qhov nrawm, nkag tau ntau dua, nrawm dua, ntau qhov tsis zoo. Thiab tsis yog txhua lub platform tau npaj rau qhov no. Slowness, instability, thiab kev ruaj ntseg ua txhaum cai dhau los ua lub ntsiab lus nkag zoo meej rau cov neeg nyob rau sab nraud: cov neeg siv dag zog thiab ua rau muaj kev dag ntxias.
Cov kev ua tsis tiav no cuam tshuam ncaj qha rau cov neeg siv kev paub dhau los thiab cov npe nrov npe. Ib txoj kev tshawb fawb PwC qhia tias 55% ntawm cov neeg siv khoom yuav zam kev yuav los ntawm lub tuam txhab tom qab qhov kev tsis zoo, thiab 8% yuav tso tseg kev yuav khoom tom qab ib qho xwm txheej tsis zoo.
"Digital kev ruaj ntseg tsis yog kauj ruam kawg. Nws yog cov txheej txheem txuas ntxiv uas pib ua ntej thawj kab ntawm txoj cai," hais txog Wagner Elias, CEO ntawm Conviso, tus kws tshaj lij kev ruaj ntseg (AppSec).
Txhawm rau tiv thaiv e-lag luam software, daim ntawv thov kev ruaj ntseg (AppSec) sector - uas xav tias yuav tsim tau US $ 25 nphom los ntawm 2029, raws li Mordor Intelligence - ua haujlwm los nrhiav qhov tsis zoo ua ntej lawv dhau los ua teeb meem tiag tiag.
Lub hom phiaj ntawm AppSec yog daim ntawv qhia kev ruaj ntseg tsis zoo ua ntej lawv raug siv los ntawm cov neeg tawm tsam. Elias piv nws rau kev tsim lub tsev: "Nws zoo li kev tsim lub tsev uas twb xav txog cov ntsiab lus nkag: koj tsis txhob tos ib tus neeg sim ua txhaum ua ntej txhim kho cov xauv lossis lub koob yees duab. Lub tswv yim yog xav tias yuav muaj kev pheej hmoo thiab ntxiv dag zog tiv thaiv txij thaum pib," Elias piav qhia.
Thiab CEO ceeb toom tias qhov zoo tshaj plaws, cov tuam txhab yuav tsum tshuaj xyuas lawv cov platforms niaj hnub txhawm rau txheeb xyuas thiab kho qhov muaj peev xwm ua txhaum cai, tsim kom muaj kab lis kev cai txuas ntxiv ntawm kev tiv thaiv. "Qhov tseem ceeb yog muab kev lees paub tiag tiag rau cov khoom lag luam thiab cov neeg siv khoom, ntxiv dag zog rau kev ntseeg siab hauv lub platform thiab tag nrho cov txheej txheem kev yuav khoom. Thiab qhov no tsuas yog ua tau nrog kev npaj uas pib lub hlis ua ntej hnub tim."
Ib qho kev daws teeb meem uas tuaj yeem txhawb nqa kev lag luam e-lag luam hauv cov txheej txheem no yog Site Blindado, tam sim no yog ib feem ntawm Conviso, lub tuam txhab kev ruaj ntseg daim ntawv thov thiab tus thawj coj hauv AppSec. Kev ntseeg siab ua haujlwm ntawm ntau qib, ua haujlwm rau cov khw muag khoom online uas xav tau kev tiv thaiv yooj yim nrog rau cov uas xav tau cov ntaub ntawv pov thawj ntau dua ntawm qhov tseeb, lossis cov ntawv pov thawj nruj dua, xws li PCI-DSS, xav tau rau cov neeg siv cov ntaub ntawv credit card.
Cov uas coj kev ruaj ntseg yeej tau txais txiaj ntsig. Visa, piv txwv li, thaiv 270% kev dag ntau dua hauv 2024 piv rau tib lub sijhawm ntawm xyoo dhau los. Qhov no tsuas yog ua tau ua tsaug rau kev nqis peev uas muaj zog: ntau dua US $ 11 nphom hauv kev siv thev naus laus zis thiab kev nyab xeeb hauv tsib xyoos dhau los.
Tus yuam sij? Artificial txawj ntse, machine learning, thiab real-time cwj pwm tsom xam. Tag nrho hauv milliseconds. Tsis muaj kev cuam tshuam rau cov neeg siv khoom tiag tiag, leej twg tsuas yog xav kom muaj kev ruaj ntseg luv nqi ntawm daim tshev tawm.
Kev tiv thaiv pib ntawm lub hauv paus. Tab sis yuav tiv thaiv koj tus kheej li cas? Cov lus pom zoo yog qhov tseeb thiab koom nrog ob lub tuam txhab thiab cov neeg siv khoom, "txhawb tus CEO ntawm Conviso.
Cov lus qhia rau kev lag luam:
- Muab kev ruaj ntseg rau hauv cov txheej txheem txhim kho;
- Ua qhov kev xeem nkag (pentests) nquag;
- Ua ke cov cuab yeej kev ruaj ntseg rau hauv koj DevOps yam tsis tau poob agility;
- Tsheb nqaj hlau pab pawg nrog rau kev tsom mus rau kev nyab xeeb zoo tshaj plaws;
- Tsim kom muaj kab lis kev cai uas kev nyab xeeb yog niaj hnub, tsis yog qhov zam.
Thiab rau cov neeg siv khoom uas yuav khoom hauv online:
- Ua tib zoo saib xyuas cov khoom uas zoo li zoo dhau los ua qhov tseeb;
- Xyuas seb lub vev xaib puas ntseeg tau (https, kev ruaj ntseg foob, CNPJ [Brazilian tuam txhab npe npe], thiab lwm yam);
- Muab qhov nyiam rau cov platforms thiab cov apps uas twb paub rau koj lawm;
- Zam kev sib txuas tau txais los ntawm email lossis social media - tshwj xeeb tshaj yog los ntawm cov neeg tsis paub;
- Qhib ob-factor authentication thaum twg los tau.
"Thaum cov neeg siv khoom yuav tsum kawm paub txog cov cim ntawm kev pheej hmoo, cov tuam txhab muaj lub luag haujlwm los muab qhov chaw nyab xeeb. Nws yog kev sib xyaw ntawm ob qho uas txhawb nqa kev ntseeg siab hauv lub platform thiab ua kom lub khw noj qab haus huv," Elias xaus lus.
