Yever Brazilian kev them nyiaj fintech, tab tom pib lub kuaj xyuas uas txhawb kev hloov pauv mus txog 32% thiab nce qhov nruab nrab e-lag luam daim pib los ntawm 27%, txhawb nqa lub peev xwm ntawm theem kawg ntawm kev yuav khoom raws li kev txiav txim siab ntawm kev muag khoom. Lub hom phiaj feem ntau ntawm cov lag luam me thiab nruab nrab, qhov kev daws teeb meem tau xa tawm cov txiaj ntsig zoo ib yam hauv ntu xws li zam, kev zoo nkauj, kev noj qab haus huv, tsev, thiab kho kom zoo nkauj. Ntau tshaj 3,000 lub khw muag khoom hauv Brazil siv cov kev kuaj xyuas , ua ntau lab reais ib hlis thiab loj hlob tsis tu ncua.
Cov kev daws teeb meem tau txais cov qauv tsim thiab kho tau, tso cai rau cov khw muag khoom los teeb tsa cov kev yuav khoom yam tsis muaj kev txhawb nqa. Cov nta muaj xws li ib-nias upselling , kev txiav txim bumping , khoom customization, coj cwj pwm tsom xam, gamified kev kawm bars, thiab pom cues uas qhia thiab txhawb cov neeg muas zaub kom tiav kev yuav khoom. Cov thev naus laus zis ua ke nrog cov khw muag khoom lag luam thiab cov chaw khiav tsheb, xws li Facebook thiab Google, ua kom muaj kev taug qab raug thiab hloov kho lub sijhawm raws li cov ntaub ntawv.
Rau Andrews Vourodimos, CEO thiab tus tsim ntawm Yever , qhov sib txawv yog nyob rau hauv txoj kev peb mus txog theem kawg ntawm kev yuav khoom. "Nws tuaj yeem ua tau ntau tshaj li ib daim ntawv. Thaum ua tau zoo, nws nce nyiaj tau los, txo kev tso tseg, thiab txhim kho cov neeg siv khoom ncaj ncees, yam tsis muaj lub khw muag khoom yuav tsum tau nqis peev ntau hauv kev tshaj tawm. Peb lub hom phiaj yog hloov lub sijhawm "yog" rau hauv lub cav ntawm kev loj hlob," nws hais.
Hauv cov ntaub ntawv tshawb fawb tsis ntev los no, SME hauv cov poj niam zam kev lag luam pom tau nce 35% ntawm kev muag khoom thiab 22% nce ntawm tus nqi pib hauv thawj lub hlis tom qab siv qhov system. "Qhov txawv yog tias cov khw muag khoom tuaj yeem kho lawv tus kheej lub tswv yim muag ntawm kev txiav tawm, yam tsis muaj kev vam khom rau cov neeg tsim khoom lossis cov koom haum, uas ua kom rov qab los thiab ua kom muaj kev sib tw nrog cov players loj," Vourodimos hais txog . Yever npaj yuav nthuav dav lub peev xwm ntawm kev txheeb xyuas ntse nrog cov tshiab AI-raws li kev pom zoo cov khoom lag luam thiab kev sib koom ua ke ntxiv los ua kom cov khw muag khoom ua haujlwm tau zoo.
