Kev them nyiaj rov qab tseem yog ib qho kev sib tw loj tshaj plaws rau cov khw muag khoom online hauv Brazil. Cov txheej txheem tiv thaiv cov neeg siv khoom no, uas tsuas yog yuav tsum tau qhib rau hauv cov xwm txheej ntawm kev lag luam tsis lees paub los ntawm tus neeg tuav daim npav lossis qhov twg tus neeg yuav khoom liam tias muaj teeb meem cuam tshuam nrog cov khoom lossis kev pabcuam tau cog lus - xws li tus nqi tsis sib xws, tsis tau txais, xa khoom txawv ntawm qhov tau pom zoo, lossis kev pabcuam cov neeg siv khoom tsis ua haujlwm - yog siv ntau thiab ntau zaus. Qhov zaus no sawv cev rau qhov kev pheej hmoo tseem ceeb rau kev noj qab haus huv nyiaj txiag ntawm kev lag luam e-lag luam.
Cov ntaub ntawv tsis ntev los no los ntawm Serasa Experian's 2025 Digital Identity thiab Fraud Report qhia txog qhov xwm txheej txhawj xeeb: 51% ntawm Brazilians twb tau raug tsim txom los ntawm kev dag ntxias hauv online , nce 9 feem pua ntawm cov ntsiab lus piv rau xyoo dhau los. Qhov kev loj hlob ntawm tus lej ntawm kev dag ntxias no muaj kev cuam tshuam ncaj qha rau cov nqi them rov qab, tshwj xeeb tshaj yog xav tias 48% ntawm cov kev dag ntxias no koom nrog kev siv cov npav rho nyiaj lossis cov npav cuav hauv xyoo 2024 .
Rau Renata Khaled, Tus Lwm Thawj Coj ntawm Kev Muag Khoom ntawm Tuna Pagamentos , kev tiv thaiv yuav tsum yog qhov tseem ceeb tshaj plaws rau cov khw muag khoom. "Kev them rov qab sawv cev ntau dua li qhov poob ntawm tus nqi muag khoom xwb. Muaj cov nqi ua haujlwm ntxiv, muaj peev xwm raug nplua los ntawm kev tau txais cov tsev txhab nyiaj, thiab nyob rau hauv qhov xwm txheej hnyav, qhov kev pheej hmoo ntawm kev poob peev txheej them nyiaj, ntxiv rau kev puas tsuaj rau lub koob npe nrov .
Tus kws tshaj lij qhia txog peb lub hauv paus tseem ceeb rau kev txo cov nyiaj rov qab : kev tiv thaiv kev dag ntxias kev siv thev naus laus zis , pob tshab hauv kev sib txuas lus nrog cov neeg siv khoom , thiab kev koom tes nrog kev sib koom tes nrog cov rooj vag them nyiaj . "Khoos phis tawj uas siv cov txheej txheem kev lees paub zoo tshaj plaws, xws li lub ntsej muag biometrics thiab kev soj ntsuam tus cwj pwm, tuaj yeem txo qhov kev dag ntxias mus txog 40%.
Serasa Experian cov ntaub ntawv txhawb nqa txoj hauv kev no: 91% ntawm cov neeg siv khoom xav txog kev ruaj ntseg yog qhov tseem ceeb tshaj plaws hauv kev yuav khoom hauv online , thiab 72% xav tias muaj kev nyab xeeb dua thaum cov khw muag khoom siv cov kev pov thawj zoo, xws li biometrics.
Nyob rau hauv tsab ntawv ceeb toom, Caio Rocha, Tus Thawj Coj ntawm Kev Tshawb Fawb thiab Kev Tiv Thaiv Kev Txhaum Cai ntawm Serasa Experian, hais tias "qhov muaj zog dua cov txheej txheem kev lees paub, qhov tsawg dua qhov yuav muaj kev vam meej rau cov neeg ua phem. kev tiv thaiv lub tswv yim, sib txuas cov thev naus laus zis sib txawv los txhawb kev ruaj ntseg thiab ntxiv dag zog rau kev ntseeg siab hauv cov kev pabcuam digital. "
Rau cov khw muag khoom, yog li ntawd, cov lus qhia meej: tsis quav ntsej txog qhov pheej hmoo ntawm kev them rov qab tuaj yeem ua yuam kev tuag . Kev sib xyaw ua ke ntawm kev siv thev naus laus zis los tiv thaiv kev dag ntxias, kev xa rov qab thiab kev sib pauv cov cai thiab cov txheej txheem, kev pabcuam zoo rau cov neeg siv khoom, thiab kev koom tes nrog cov tuam txhab tshwj xeeb hauv kev them nyiaj ua pov thawj yog txoj hauv kev zoo tshaj plaws los tiv thaiv kev muag khoom thiab ua kom muaj kev ruaj khov ntawm kev lag luam hauv kev sib tw Brazilian e-commerce lag luam.
