Hnub Friday Dub, uas tau teem tseg rau lub Kaum Ib Hlis 28, yog ib hnub tseem ceeb tshaj plaws rau kev muag khoom. Yuav kom tau txais txiaj ntsig ntawm qhov kev thov ntau, kev npaj yog qhov tseem ceeb: kev muab kev paub txog kev yuav khoom uas muaj kev nyab xeeb, ceev, thiab ua haujlwm tau zoo tuaj yeem yog qhov tseem ceeb rau kev yeej cov neeg siv khoom.
Raws li kev tshawb fawb los ntawm Gauge & W3Haus, ib feem ntawm Stefanini Group, qhov kev cia siab rau xyoo 2025 yog 16.5% nce ntxiv hauv cov nyiaj tau los piv rau xyoo dhau los, ncav cuag R $ 13.6 billion. Ntxiv mus, cuaj ntawm kaum tus neeg siv khoom qhia txog lub hom phiaj yuav khoom thaum lub sijhawm Black Friday tom ntej . Ntawm cov yam tseem ceeb uas cuam tshuam rau qhov kev txiav txim siab no yog: luv nqi tshaj 50%, kev xa khoom dawb, kev xa khoom sai, thiab kev xaiv them nyiaj yooj ywm - cov ntsiab lus uas sawv tawm ua qhov tseem ceeb rau kev koom nrog pej xeem.
Yuav pab cov khw muag khoom npaj, Maíra Nogueira , Tus Thawj Saib Xyuas Kev Txaus Siab ntawm Cov Neeg Siv Khoom ntawm Getnet , lub tuam txhab fintech thoob ntiaj teb tshwj xeeb hauv kev daws teeb meem kev them nyiaj hauv Santander Group, teev tsib txoj hauv kev ua tau zoo:
- Xav txog koj qhov kev sib txuas lus rau hnub Black Friday: Yuav kom ua rau koj lub npe pom ntau ntxiv, nqis peev rau hauv cov phiaj xwm tsom mus rau cov lus uas xa cov lus tseem ceeb rau txhua tus neeg siv khoom, thaum lub sijhawm zoo, thiab nrog cov kev muab uas ua rau muaj kev txaus siab tiag tiag. Yuav kom siv txoj kev no tau zoo, tsom mus rau kev sib txuas lus faib ua ntu, cov ntsiab lus tseem ceeb ntawm kev tshaj xov xwm hauv zej zog, thiab lwm yam kev ua uas txuas koj lub npe rau tus neeg siv khoom hauv txoj kev ntse thiab zoo.
- Npaj koj lub vev xaib e-lag luam rau cov neeg tuaj saib coob tshaj plaws: Xyuas kom tseeb tias koj lub vev xaib tau ua kom zoo, teb tau sai, thiab ua haujlwm tau zoo ntawm cov khoom siv mobile, vim tias feem ntau ntawm cov neeg tuaj saib tshwm sim los ntawm cov xov tooj ntse. Kev ruaj ntseg kuj tseem yuav tsum yog qhov tseem ceeb: siv cov cuab yeej tiv thaiv kev dag ntxias thiab saib xyuas cov kev lag luam hauv lub sijhawm tiag tiag los tiv thaiv cov ntaub ntawv ntawm cov neeg siv khoom thiab kev ua haujlwm zoo.
- Kev them nyiaj ntau yam: Muaj ntau txoj kev xaiv rau kev ua tiav kev yuav khoom. Cov npav rho nyiaj thiab daim debit card, cov hnab nyiaj digital, thiab Pix (Brazil lub tshuab them nyiaj tam sim ntawd) twb yog qhov xav tau los ntawm cov neeg siv khoom. Cov kev sib txuas them nyiaj kuj yog qhov kev daws teeb meem sai thiab zoo rau kev muag khoom online ntawm WhatsApp, Instagram, Facebook, lossis email.
- Kev pabcuam sib koom ua ke yog qhov tseem ceeb uas ua rau muaj qhov sib txawv: Los ntawm kev coj ua ke cov xaj, kev them nyiaj, thiab kev tswj cov khoom muag rau hauv ib lub platform, nws ua tau kom tsis txhob muaj qhov yuam kev ua haujlwm xws li cov nqi rov ua dua lossis cov khoom tsis txaus. Qhov kev sib koom ua ke no kuj pab txo cov kab thiab ua kom kev pabcuam sai dua, vim tias txhua theem ntawm cov txheej txheem tau ua tiav sai dua thiab ua haujlwm tau zoo dua.
- Kev nqis peev rau hauv kev xa khoom zoo: Thaum cov nqi xa khoom raug suav ua lub sijhawm tiag tiag, cov neeg siv khoom muaj kev pom tseeb ntau dua txog cov nqi thiab lub sijhawm xa khoom, pab txhawb rau kev txiav txim siab yuav khoom sai dua thiab muaj kev nyab xeeb dua. Ntxiv mus, kev muab cov kev xaiv xa khoom sai tuaj yeem tseem ceeb rau cov neeg uas xav tau cov khoom sai sai, ntxiv tus nqi rau kev pabcuam.
"Hnub Friday Dub yog ib lub sijhawm zoo heev, tab sis kuj yog ib qho kev sib tw rau cov khw muag khoom. Cov neeg siv khoom xav tau ntau dua thiab nrhiav kev yooj yim, kev ruaj ntseg, thiab kev ceev ceev thoob plaws hauv kev yuav khoom. Yog li ntawd, nws yog ib qho tseem ceeb uas cov khw muag khoom yuav tsum xav txog qhov no, ua kom muaj ntau txoj kev them nqi, nqis peev rau hauv thev naus laus zis, thiab xyuas kom meej tias muaj kev paub tsis muaj kev sib txhuam. Cov neeg uas npaj ua ntej thiab muab cov kev daws teeb meem tiav yuav tawm ua ntej, "Maíra ntxiv.
