Txhua tus neeg muag khoom paub tias kev ceev faj tiv thaiv Dub Friday kev kub ntxhov yog qhov tseem ceeb - tom qab tag nrho, 66% ntawm cov neeg siv khoom yuav tsum tau yuav, nrog cov nyiaj tau los hauv Brazilian e-lag luam mus txog R$ 9.3 billion, raws li cov lus ceeb toom los ntawm Lub Tswv Yim Box, Wake, thiab Neotrust, feem. Tab sis ib qho tseem ceeb uas yuav tsum ceeb toom rau cov tswv lag luam yog qhov cuam tshuam ntawm qhov muaj peev xwm blackouts, zoo li qhov tshwm sim hauv São Paulo thaum Lub Kaum Hli.
Muaj 72 teev ntawm hluav taws xob hluav taws xob hauv lub nroog São Paulo thiab nws cheeb tsam nroog, cuam tshuam rau txhua tus neeg nyob hauv mus rau kev lag luam. Hauv cov ntsiab lus ntawm kev lag luam, qhov xwm txheej no ua rau cov tuam txhab muaj kev cuam tshuam rau kev tawm tsam thiab kev dag ntxias, poob cov nyiaj tau los ntawm kev muag khoom, thiab, qhov tseem ceeb tshaj, tsis tuaj yeem sib txuas lus nrog cov neeg siv khoom. Yog tias qhov teebmeem no tau tshwm sim thaum lub sijhawm Dub Friday, lub peev xwm rau kev lag luam poob yuav yog qhov tseem ceeb.
"Hmoov tsis zoo, kev puas tsuaj ntuj tau dhau los ua ntau zaus, txawm tias me me, xws li blackouts, lossis hnyav dua, zoo li dej nyab. Nws yog ib qho tseem ceeb uas cov tuam txhab muaj cov tswv yim cuam tshuam rau hauv qhov chaw kom tsis txhob muaj qhov tsis zoo no, tshwj xeeb tshaj yog nyob rau hnub ua lag luam tseem ceeb," ntxiv dag zog rau Eduardo Daghum, CEO thiab tus tsim ntawm Horus Group , tus thawj coj hauv kev ruaj ntseg thiab kev tiv thaiv kev dag ntxias.
Nws piav qhia tias qhov zoo tshaj plaws, cov chaw ua haujlwm yuav tsum nyob ntau dua 100 km sib nrug kom tsis txhob cia siab rau ib qho, uas tuaj yeem nyob hauv thaj chaw muaj kev kub ntxhov. "Kev faib tawm ntawm qhov chaw ntawm peb txoj haujlwm, piv txwv li, yog ib qho ntawm peb cov tswv yim kom tsis txhob poob ntau dua. Nws tsis yog ib qho kev pom zoo xwb, tab sis qhov tsim nyog los xyuas kom meej cov kev pabcuam txuas ntxiv txawm tias thaum muaj kev kub ntxhov, tsis tso cov neeg koom tes thiab cov neeg siv khoom nyob rau hauv lub lurch."
Yog li ntawd, cov tuam txhab uas tsis tsom mus rau kev teeb tsa lawv cov modus operandi thaum muaj teeb meem tshwm sim los ntawm kev hloov pauv huab cua yuav raug kev puas tsuaj loj nyiaj txiag thiab ua rau muaj kev puas tsuaj rau qhov tseem ceeb tshaj plaws: kev paub zoo ntawm cov neeg siv khoom. Kev dag yog ib txwm muaj nyob rau lub sijhawm muaj kev pheej hmoo thiab cuam tshuam rau cov vev xaib, chaw lag luam e-lag luam, thiab ntau lub tshuab, suav nrog credit card scams, account takeovers, thiab chargebacks (ib txoj kev siv thaum tus neeg tuav daim npav tsis sib haum xeeb ncaj qha nrog daim npav rho nyiaj).
Kev tiv thaiv thiab kev nqis peev hauv pab pawg txawj thiab cov peev txheej thev naus laus zis yuav tsum yog qhov tseem ceeb rau B2B thiab B2C kev lag luam. "Lub tswv yim zoo los tiv thaiv kev dag ntxias nyob rau lub sijhawm muaj kev kub ntxhov yog nyob ntawm pab pawg muaj zog ntawm cov kws tshuaj ntsuam uas, nrog rau tib neeg kev xav thiab cov cuab yeej thev naus laus zis, tuaj yeem saib xyuas, kwv yees, thiab teb rau kev tawm tsam," ntxiv rau CEO ntawm Horus Group.
